This present day in search advertising and marketing historical past: January 11

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The cell intrusive interstitials penalty

In 2017, Google began rolling out the cell intrusive interstitials penalty.

In August 2016, Google announced plans to decrease the rankings of pages “the place content material just isn’t simply accessible to a consumer on the transition from the cell search outcomes” – and that crackdown would start on Jan. 10, 2017.

Why did Google do that? They believed one of these advert was “problematic” on cell units with smaller screens.

Google defined which sorts of interstitials had been going to be problematic, together with:

  • Displaying a popup that covers the primary content material, both instantly after the consumer navigates to a web page from the search outcomes or whereas they’re wanting via the web page.
  • Displaying a standalone interstitial that the consumer has to dismiss earlier than accessing the primary content material.
  • Utilizing a structure the place the above-the-fold portion of the web page seems much like a standalone interstitial, however the unique content material has been inlined beneath the fold.

Learn all about it in: Google confirms rolling out the mobile intrusive interstitials penalty yesterday.


Additionally on at the present time 


Google’s page experience update coming to desktop next month

2022: This was only a reminder about an replace that wasn’t anticipated to be massive.


Microsoft Advertising Shopping campaigns reporting enhancements

2022: Plus, Microsoft Viewers Community, Comparable audiences and in-market audiences expanded.


Google updates the Search Console coverage report

2021: The up to date report gave particular classes and labels for errors and responses.


Facebook blocks Trump for remainder of term while Twitter sets permanent ban

2021: Quite a few advertisers had paused their social media campaigns over the occasions on the Capitol.


Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads

2021: On this installment of Barry Schwartz’s vlog collection, he chats with Thune concerning the early days within the search trade, his position in operating Textbroker and extra.


2019: Adverisers who hadn’t arrange guide sitelink descriptions in non-brand campaigns most likely wouldn’t have preferred what they noticed.


Smart speaker sales grew 103% last year

2019: The digital assistant units turned the fastest-selling shopper expertise, dramatically outpacing wearables and VR.


What Time Is The Super Bowl? Google & Bing Are Confused

2016: The knowledge exhibiting was for final 12 months, together with itemizing the groups for final 12 months.


Alice Paul Google Doodle Marks 131st Birthday Of The American Suffragist & ERA Activist

2016: The Google Doodle honored Alice Paul, the American suffragist who performed an integral position in getting the nineteenth Modification handed, giving girls the fitting to vote, and was the unique drive behind the Equal Rights Modification.


2013: General question quantity gave the impression to be declining as cell units cannibalized site visitors.


2013: StumbleUpon was getting common requests every week from folks asking for it to take away hyperlinks to their websites. Why? They had been fearful that being linked to by a preferred and long-standing social media sharing website was in some way hurting them with Google.


2013: A picture search characteristic that was usually utilized by bloggers and different content material producers returned – and it expanded to picture searches on cell units.


Search In Pics: Panda & Penguin Speakers, R2D2 Android & Google Workshop

2013: The newest photographs culled from the online, exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.


Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy

2012: A better have a look at the modifications, together with how they flip Google+ into a vital social community for any search marketer.


Google “Search Plus” Impact on Local: Limited So Far

2012: Primarily based on an unscientific question survey, the affect appeared to be minor.


Reports: Mobile Search Impressions Explode, CTRs Beat PC

2012: Cellular [paid] search advert spend was up 269% YoY and impressions had been up 317%.


Google Flight Search Expands, Now Showing More Routes

2012: Google remained tightlipped about actual numbers, however a spokesperson confirmed that “since launch we’ve greater than doubled the variety of home (i.e., U.S.) routes accessible within the characteristic.”


Google Logo For Nicolas Steno: Father Of Modern Geology

2012: The emblem symbolized the examine of the earth, from the ocean to the mountain tops.


Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada

2011: Mayer joined the crowdsourced SEM market as its Chief Technique Officer, overseeing gross sales, advertising and marketing, product growth and operations. 


Google Eases Management of Negative Keywords, Changes AdWords Display

2011: Google modified its AdWords interface to permit entrepreneurs to make use of a single detrimental key phrase listing throughout a number of campaigns.


New AdWords Tool Introduced For Better Understanding Of Mobile Searchers

2011: With cell searches rising by leaps and bounds, Google launched an possibility on its key phrase software that allow entrepreneurs discover key phrase options for cell units.


Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report

2011: The transition led to small drops in click on share and spend share, and a bigger drop in total paid search advert impressions for Yahoo-Bing. However, the flip facet of that was a achieve in revenue-per-click (RPC).


Google Pushes Hotpot Activity To Maps’ Home Page

2011: Anybody logged right into a Google account would see latest exercise from their Hotpot mates within the left-side window.


Off The Radar: Why Airlines On Travel Search Engines Are Going Missing

2011: It was a standoff between on-line journey businesses and airways.


Foursquare Improves, Expands Information For Businesses

2011: Foursquare went after native companies and main manufacturers with an improved and expanded content material part that defined how they may benefit from Foursquare’s platform.


Google Launches A Worldwide Science Fair For Teens

2011: Google itself was mainly a science venture developed by its founders, Larry Web page and Sergey Brin, approach again when.


German Govt. Says Google Becoming ‘Giant Monopoly’

2010: Germany’s justice minister threatened authorities motion if Google didn’t change into extra clear.


Yahoo Beefing Up Social Scientist Staffing In Yahoo Labs

2010: The corporate was beefing up Yahoo Labs, hiring a spread of social scientists and teachers and doing new analysis


The End of Yahoo Shopping? Company Substantially Outsourcing To PriceGrabber

2010: Service provider listings would now come from PriceGrabber and ecommerce sellers would solely be capable to get into Yahoo Purchasing by way of PriceGrabber or Yahoo Search (Bing).


2010: Google Information marked the article within the “most considered” part of Quick Flip – go determine!


Bing Flashes Their Basketball Skills With NBA Results

2010: Bing’s outcomes for NBA obtained “smarter”.


The Big List: 2010 Marketing Predictions & Resolutions

2010: Hyperlinks to so many articles providing predictions and resolutions for 2010.


2009: However solely till Wired put a robots.txt block on hyperlinks popping out of the semi-Wikipedia challenger.


2009: Google Checkout Tendencies was a taste of Google Tendencies, however restricted the information to that collected from Google Checkout retailers.


2009: The photographs appeared on the left facet of every sponsored consequence inside the listing pages.


The New Yorker On Google: Avoiding Regulation, Arrogance

2009: How Google’s development frightened these with vested pursuits (Viacom, Microsoft), in addition to shopper and privateness advocates.


Isabel Aguilera, CEO of Google Spain & Portugal, Leaving

2009: She turned Google Spain’s CEO on March 1, 2006.


Facebook’s Zuckerberg In the Hot Seat In Upcoming “60 Minutes” Interview

2009: The place he can be requested concerning the Beacon controversy and the problem of leveraging the social graph for the good thing about advertisers.


Yahoo Moves Metasearch Engine FareChase To Travel Homepage

2009: Attributed to the almost $200 million acquisition of SideStep by competitor Kayak 


Microsoft Business Division Head Raikes Retiring

2009: He can be succeeded in that very same position by Juniper Networks’ COO Stephen Elop.


Search in Pictures: Jeremy Zawodny Weds, Google’s Mascot, Yahoo’s Clothing Line

2009: The newest photographs culled from the online, exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.


New AOL Finance Gains Market Share To Become Top Site

2009: AOL’s new finance website handed Yahoo Finance and MSN Cash to change into the online’s prime finance vacation spot.


January 2007 Update On Google Indexing & Ranking Issues

2007: PageRank updates, supplemental listings, filetype command modifications, misplaced house pages in country-specific outcomes, an replace on the disappearing intercourse blogs, issues that CSS is being spidered to detect hidden textual content, duplicate content material worries, the Minus 30 penalty and what to do if Google thinks you’re a malware website.


More Rounds In The “Is SEO Overrated” Debate

2007: The seemingly endless debate continues.


Interview with Ask.com “Head Chef” and CEO Jim Lanzone

2007: On his imaginative and prescient and his position inside each Ask and father or mother firm IAC.


Zuula Meta Search Engine

2007: It offered entry to search engines like google and yahoo within the areas of Net, Information, Pictures, Blogs and Jobs. It displayed outcomes from one search engine, searchers click on on one other engine tab and it shows outcomes from that one and so forth.


SEMPO Board Of Directors Nominations Open

2007: For the 2007-2008 Board Of Administrators election.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.


< January 9 | Search Marketing History | January 11 >


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In regards to the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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