This present day in search advertising and marketing historical past: February 7

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Noogler: search engine optimisation is spam, advertisements assist you rank

In 2012, a Googler made headlines when he stated “search engine optimisation isn’t good for customers or the Web at giant,” and “It’s a bug that you could possibly rank extremely in Google with out shopping for advertisements, and Google is making an attempt to repair the bug.”

Was it Matt Cutts, John Mueller, or one other distinguished Googler who stated this? No. It was truly a Noogler (or new Googler).

So did this this new worker slip up and reveal what Google actually thinks? No. Way more possible, he merely didn’t know what he was speaking about.

Google didn’t view SEO as spam. As for advertisements, Google stated: “As at all times, Google search rankings are fully unrelated to Google’s paid promoting companies and different partnerships, and there may be completely no manner for a webmaster to pay cash to extend search rankings.”

Learn all about it in Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad.

And but, greater than a decade later, these search engine optimisation myths persist.


Additionally on this present day


Google says Shopify sites are in a good crawling state after reports of stalled crawling

2022: Google’s John Mueller stated the problem was associated to a “momentary drop in how we calculate how a lot we will crawl,” implying there was no situation with the Shopify websites.


Google tests Buying Guides in mobile search results

2022: It offered customers with varied drop-down menu choices to be taught extra in regards to the product they have been looking for.


Google Search Console performance reports data issue may impact analytics

2022: It impacted Google Search, Google Uncover, and Google Information information.


Google Posts being rejected because of non-compliance with image guidelines

2020: It appeared like possibly Google didn’t need customers to make use of inventory pictures.


Google adds Siri Shortcuts to its iOS apps

2020: Customers might take actions inside the corresponding Google app by means of Siri by saying set off phrases, equivalent to “search with Google.”


Clicks plummet when images, article info stripped from news results in SERP

2019: Google sought to indicate potential ‘unintended penalties’ of latest copyright guidelines that require charges when content material is proven in search outcomes.


Google Search Console goes live with new consolidated view

2019: Google made a preview of the consolidated information view reside early.


Bing to publishers: Start using new Bing URL submission process for indexing now

2019: Bing needed to scale back the trouble and sources put into crawling the online.


Google begins enforcing certification process for event ticket resellers on AdWords

2018: Ticket resellers have been now included among the many listing of restricted advertisers on AdWords and needed to be licensed by Google earlier than they might promote.


Google now wants larger images for AMP articles

2018: The brand new minimal requirement was 1,200 pixels huge and 800,000 pixels in whole.


AdWords Express launches notifications for calls from search ads

2018: Advertisers might charge calls and be notified of missed calls.


Google adds new features & improves navigation for mobile hotel & flight searches

2018: Google rolled out tabs that allow customers change between lodge, flight and journey particulars.


Bing rejected 130M ads in 2016, including 17M tech support scam ads

2017: Advertisers making an attempt Phishing assaults and pushing counterfeit items continued to attempt to evade detection.


Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

2014: Mentioned Expedia: “Our site visitors from Google, each on a paid and an natural foundation, continues to extend on a year-on-year foundation.”


Google Now Adds Google Now “Launcher,” Video On Demand Providers, Airbnb Reservations & More

2014: Google rolled out a number of enhancements to Google search app for Android, bolstering Google Now options on the Nexus 5 and another units.


YP Wants To Compete Directly With Google And Yelp In Local

2014: New CMO deliberate to concentrate on personalization, extra content material depth and multi-platform experiences.


Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

2014: Because the world’s largest on-line advertiser, Google’s rise was a mirrored image of the know-how business taking a bigger function globally.


Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars

2014: To create the “final Oscars useful resource information.”


Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks

2014: The most recent photographs exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.


Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version

2013: Ideas from entrepreneurs about what they preferred, what they didn’t like, what wanted to be performed, and what they needed to see in future releases.


Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic.

2013: It was a bug. Google stated it was engaged on it.


Twitter Search Lets You Once Again Find Old Tweets

2013: Twitter stated that some older tweets have been going to be obtainable.


Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

2012: Google ranked because the primary supply of site visitors for 23 of the highest 30 web sites. 


Did Super Bowl Advertisers Take Advantage of Search Interest?

2012: Manufacturers did a a lot better job of preserving issues easy and driving viewers to fascinating, related pages that engaged them.


Google: 41 Percent Of Super Bowl Ad Searches Were Mobile

2012: Tremendous Bowl ad-related searches within the US rose 200% on desktop, 970% on tablets and a pair of,700% on smartphones.


New: Google Sitelinks With Small Arrows

2012: Google confirmed rolling out a brand new search for their one-line sitelinks.


Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools

2012: It included the flexibility to research your individual datasets.


Google Webmaster Tools and Google Analytics: The Beginning Of A Useful Integration?

2011: The verification web page of Google Webmaster Instruments included a hyperlink to Google Analytics choice for all verified websites.


Google Instant Now On Product Search

2011: Google added Google Instantaneous to Google Buying Search view inside the internet outcomes.


Google To EU: We’re Always Open To Algorithm Suggestions

2011: Google CEO Eric Schmidt stated that “Google may very well be keen to alter a few of its algorithm methodology in search,” to keep away from potential fines or different penalties.


Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement

2011: 100% of manufacturers had at the very least some search visibility. However many manufacturers didn’t embody point out the Tremendous Bowl advertisements in any respect on their residence pages.


Instant Replay: Where To Find The Super Bowl Ads

2011: 4 good websites that made it straightforward to search out and watch them.


PSAs To Be Phased Out Of AdSense

2011: Publishers working AdSense would see fewer public service announcement banners on their websites.


Google I/O Conference 2011 Sells Out In 59 Minutes

2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the occasion to sellout.


Google’s Egypt Executive, Wael Ghonim, Should Be Released From Egyptian Custody Now

2011: He had been detained by the Egyptian authorities throughout protests.


Blekko: Actually We Have A Million Slashtags

2011: If Fb-generated “/likes” have been included the “slashtag depend” rose to over one million.


Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing

2011: Bloggers had extra affect than mainstream publications in areas equivalent to know-how and leisure.


Google Airs TV Ad During Super Bowl – But Why?

2010: The “Parisian Love” business had 1.2 million views on YouTube earlier than it ran through the Tremendous Bowl. 


Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?

2010: The NFL, CBS, and the major search engines didn’t do an amazing job at connecting with searchers who needed to know what time the sport began.


Google News’ New Local Angle

2008: New capabilities allowed customers to “create an area part for any metropolis, state or nation on this planet.”


Microsoft Live Search Core Relevance Program Management Director Eytan Seidman Moves On

2008: The core relevance workforce that Eytan managed included crawling, indexing, and rating for Dwell Search.


Microsoft Acquires 3-D Modeling Software Company Caligari

2008: The group could be part of the Digital Earth workforce, however the software program equally used for gaming and sport improvement.


If You Like Digg, You’ll Love Ask’s Big News

2008: Ask embraced the social media tenet that you just want others to inform you how essential a information story is, with its new “BigFactor” rankings.


January 2008: Search Engine Land’s Most Popular Stories

2008: Search Engine Land’s 10 hottest tales from January 2008.


Rand Fishkin’s Belated SuperBowl Proposal Gets A Yes

2007: As an alternative of a Tremendous Bowl advert, he popped the query throughout a “Veronica Mars” business.


Google Maps Australia Turns 30 Second Walk Into 18 Minutes Drive

2007: Looking for instructions from Shelbourne Resort to Google’s personal Sydney workplace throughout the road took you over a toll bridge and again.


Gmail Now Public Beta, Open To All

2007: You now not wanted an invitation or SMS code to achieve entry to your individual Gmail account.


Google To Roll Out Fee-Based Google Apps?

2007: As soon as it was free for corporations to undertake Google’s workplace purposes.


Google Sends Mr. Schmidt To Washington

2007: Schmidt lobbied for a lot of issues in his speak, together with a invoice to take away taxes on web entry and e-commerce, internet neutrality and authorities initiatives to assist small companies with know-how. 


Live Search SOAP API Out Of Beta

2007: Additionally they added some new options together with extra languages, elevated search outcomes, enhanced search tags, extra native choices, improved cellphone outcomes and extra coding samples.


Yahoo Adds Featured Search Builder Sites Box

2007: Yahoo added a field to the house web page in an effort to promote user-generated search websites. 


Kudos To National Pork Board For Apologies & Fundraising Efforts

2007: A search marketer and breastfeeding activist acquired two letters of apology, plus the Nationwide Pork Board backed a fundraising marketing campaign for the Mom’s Milk Financial institution Of Ohio.


Searching For “The Next Google”

2007: A take a look at search-related demonstrations from the DEMO convention.


Searchforvideo Upgrades Design, Capabilities

2007: Viewers have been offered with model identify content material channels and a whole lot of video companions have been added to its search index.


SideStep Raises $15 Million

2007: SideStep had its eye on extra acquisitions.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.


< February 6 | Search Marketing History | February 8 >



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