At the present time in search advertising and marketing historical past: February 5


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Additionally on at the present time

Justice Department homing in on Google Ad Manager in antitrust probe

2020: The feds had been interviewing publishers and ad-tech rivals about whether or not Google has an excessive amount of management “over the monetization of digital content material.”

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

2020: The subscription-based product may be used to establish evaluation traits throughout websites.

Video: Jim Boykin on how link building has evolved over two decades

2020:  On this installment of Barry Schwartz’s vlog sequence, he additionally chatted with Boykin about Google penalties, algorithm updates and the significance of featured snippets and other people additionally ask for search engine optimization.

Moz upgrades controversial ‘domain authority’ metric

2019: The corporate stated it had made a number of enhancements, however SEOs nonetheless struggled with this hot-button metric.

5 takeaways from Google’s Q4 2018 earnings for search marketers

2019: Google executives mentioned search expertise, marketing campaign, system and efficiency updates.

Google adds new SEO Audit category to Chrome’s Lighthouse extension

2018: The favored auditing device utilized by builders and search entrepreneurs enabled customers to run fundamental search engine optimization checks towards web site pages.

Google dedicates engineering team to accelerate development of WordPress ecosystem

2018: Google’s partnership with WordPress aimed to jump-start the platform’s assist of the most recent internet applied sciences, notably these involving efficiency and cell expertise.

Google Search Console AMP report error now corrected

2018: “Main content material mismatch” had been as a result of a processing error on Google’s facet. 

Google Has Penalized A Link Network In Japan

2016: After being quiet for over a 12 months on hyperlink community penalties, Google stated it had penalized a big, Japanese-based hyperlink community.

AdWords App For Android Now Supports Universal App Campaigns

2016: New conversion columns had been additionally obtainable within the newest replace.

Sorry, No Emoji Allowed In Google PLAs (Frown Face)

2016: Google up to date its retailer title tips within the Service provider Retailer coverage middle to particularly cite emoticons and emoji amongst its don’ts.

Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker

2016: The newest pictures displaying what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Official: Twitter To Give Google Access To “Firehose” Of Tweets

2015: Twitter confirmed that it had a deal once more to produce Google with entry to its full stream of tweets.

As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

2015: Would it not be Bing, Yahoo or Apple itself that provided Safari’s search engine?

Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

2015: Lack of key phrase attribution created a “blind spot” for search entrepreneurs.

Google App Indexing Statistics & Errors Being Emailed To Webmasters

2015: Google Webmaster Instruments electronic mail notifications drove app deep linking consciousness when it comes to errors and impression and click on statistics.

It’s Done: Google Settles Search Antitrust Case In Europe

2014:  Google escaped any vital fines or penalties. Extra protection: Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement

Google’s Latest Manual Action Penalty: Spammy Structured Markup

2014: How one can get it: marking up content material that was invisible to customers, marking up irrelevant or deceptive content material, and/or different manipulative conduct that violated Google’s Wealthy Snippet High quality tips.

Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube

2014: Ramaswamy and Wojcicki shared the title of SVP, Adverts & Commerce, and had been collectively operating the advertisements division for the prior 12 months.

SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

2014: Solely 47% of respondents from inside an organization stated there could be a major or, at the least, some improve to their search engine optimization finances.

Yelp Reports $233 Million In Revenue For 2013, Up 69% From 2012

2014: Lively native enterprise accounts on Yelp grew to 67,000 in 2013, up 69% year-over-year.

Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?

2014: Microsoft had reportedly signed a multi-year settlement to license Foursquare information for each cell and Bing on the PC.

Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals

2014: When Bing customers searched on particular sports activities and athletes the search engine would come with Olympic-related schedules and content material in its search outcomes.

“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

2014: How Google, Bing and Yahoo stacked up on this Olympic effort.

Telenav Thinks Scout Can Take On Google Maps

2014: Apparently as a result of Scout had larger consumer scores than Google Maps within the Google Play retailer on the time.

Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?

2013: Both they wanted to vary their methods — and develop into rather more clear and simple to make use of — or they might apparently have to look elsewhere for advertisements. Extra protection: IAC: We Comply With Google’s Toolbar Standards

Survey: Half Of Small Businesses Never Update Their Listings Online

2013: 70% of SMBs stated they didn’t have the time to handle listings on the entire websites that buyers use.

Study: Are Public Record Ads Placed On Google Racially Biased?

2013: The examine discovered that advertisements related to black figuring out names had been extra more likely to have advertisements with the phrase “arrest” in them than advertisements that had been related to white figuring out names. 

Dilbert: SEOs Control Content On The Web

2013: A Dilbert cartoon as soon as once more took a jab at SEOs and what they do or can do.

When Is the Super Bowl Start Time? The NFL Finally Gets It Right

2012: In previous years, organizations just like the NFL, the enjoying groups, and the failed to indicate up in search outcomes as a result of none of their websites answered the query.

Turning The Tables On The Google Toolbar & Disclosure Claims

2012: Google didn’t appear to occupy any larger floor than Microsoft when it got here to utilizing information gathered from browser add-ons to enhance its personal providers, together with its search engine.

What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility

2012: The NFL and FOX had been nonetheless nowhere to be discovered.

Google Recommends The Competition On Your Business Place Page

2010: The content material block, referred to as “Close by locations you may like,” appeared beneath opinions on the place web page and present as much as 10 beneficial companies.

Microsoft Extends Bing Search Deal With Facebook

2010: Deal included a extra sturdy Bing search expertise on Fb. Additionally, Bing would energy Fb search outdoors of the U.S., to all Fb customers, worldwide.

Siri: Not A “Search Engine” But You Might Use It Like One

2010: The highly-anticipated iPhone app was supposed to allow you to do extra along with your voice and your telephone in fewer clicks or strikes.

Super Bowl 2010 Winners: Google, Yahoo & Bing Are Ready

2010: All three had Tremendous Bowl shortcuts/oneboxes in place.

2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

2010: Main occasions from the 12 months 2002 in shopper search.

Google Earth Adds World War II Imagery

2010: Y may examine, facet by facet, the earth as it’s as we speak versus the way it was throughout World Warfare II.

Search In Pictures: Bing Hat, Yahoo Balls & Yahoo Karate

2010: The newest pictures displaying what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Continues AdWords Product PlusBox

2009: It was nonetheless a restricted beta to check the effectiveness of partaking potential prospects for advertisers.

Google Books Search Goes Mobile

2009: For those who considered the guide on a cell system, they might attempt to extract the textual content utilizing OCR and present you plain textual content, not scanned textual content.

A Bad Month For SEO’s Reputation

2008: Though the dangerous repute concern had been on the market for years, demand for search engine optimization providers was as sturdy as ever.

MicroHoo: Boon Or Bust For Yahoo?

2008: There appeared to be mounting cynicism and detachment amongst Yahoos.

2008 elections

Google Releases New Link Reporting Tools

2007: You possibly can view and even obtain 1000’s of hyperlinks to your web site by way of Google Webmaster Central.

Google’s Click Fraud Team Writes On Commonly Raised Concerns

2007: They analyzed IP tackle, duplicate clicks, and numerous different clicking patterns to detect click on fraud.

Searching For Super Bowl XLI

2007: Though there have been enhancements over 2006, this 12 months was nonetheless missing when it comes to integrating their offline and on-line advert efforts.

YouTube Pulls Videos That May Not Violate DMCA Law

2007: Google didn’t know whether or not a video was infringing. It merely knew it was reported as an infringement.

Krillion Launches ‘Actionable Local Search’

2007: Krillion helped shoppers discover the place they might purchase merchandise of their markets after conducting on-line analysis.

Major UK Mobile Companies Look To Start Mobile Search Engine

2007: The businesses included Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular.

FAST Introduces Private-Label Contextual Ad System

2007: It let publishers handle and serve their very own commercials, bypassing Google, Yahoo and different third-party contextual promoting providers.

Will Tagging Replace The Dewey Decimal System?

2007: 28% of web customers had tagged or categorized content material on-line reminiscent of pictures, information tales or weblog posts.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< February 4 | Search Marketing History | February 6 >

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