At the present time in search advertising and marketing historical past: February 4


Microsoft’s bid to purchase Yahoo, Day 4

In 2008, there have been some massive developments following the information of Microsoft’s bid to buy Yahoo. 

Google wasn’t comfortable concerning the information. The corporate objected, suggesting that the transfer would damage what it known as the underlying rules of the web: “openness and innovation.”

There was some ironic forwards and backwards, as Google had spent the previous yr arguing that it ought to be capable to purchase DoubleClick, which Microsoft argued towards as a result of it might make Google too dominant in internet marketing.

In the meantime, was Yahoo contemplating an alliance with Google? And why did Google CEO Eric Schmidt name Yahoo CEO Jerry Yang to supply Yahoo assist?

And what about post-acquisition “integration” points? Native, maps, and cellular have been areas the place each corporations had made vital investments but in addition had vital duplication and redundancy.

Microsoft sounded fairly assured the deal would occur. As Kevin Johnson put it:

  • “It doesn’t make sense to have 1000’s of engineers at Yahoo engaged on a search index, 1000’s of engineers at Microsoft engaged on the identical search index. By combining, we will have one workforce of individuals throughout the 2 corporations engaged on the search index, after which have others proceed to deal with areas the place we’ve outlined differentiation in search. New search verticals and expanded consumer expertise for search. We’ve obtained so many concepts, extra engineers utilized to these concepts will drive breakthroughs in search.”

Dig deeper:

Additionally on today

Enhanced conversions: Google tests global site tags with automatic collection

2022: The worldwide website tag may now mechanically gather the data (e.g., electronic mail, phone quantity) {that a} consumer submitted on the web site.

Microsoft Bing adds automobile and car search features

2022: There have been hyperlinks to the MSN Autos market within the data panels for these car-related searches below “be taught extra” and “store used automobiles” proper above the automotive specs.

Google expands phrase match to include broad match modifier traffic

2021: Phrase match would develop to incorporate further broad match modifier visitors and assist for broad match modifier would finish.

5 takeaways for marketers from Google’s Q4 2019 earnings

2020: For the primary time, the corporate disclosed YouTube promoting revenues.

Hitwise halts some reporting services in wake of Jumpshot’s closing

2020: Hitwise knowledgeable its clients that each day, weekly and month-to-month metric updates have been on pause till additional discover.

Filter, sort, bulk manage product groups in Microsoft Shopping soon

2020: Scripts have been additionally coming to Procuring campaigns in Microsoft Promoting.

Bing doesn’t show ads for queries around Super Bowl commercials, while Google does

2019: The corporate’s main objective was to not drive income and selected to not monetize search outcomes.

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies

2019: Roughly 53% of companies doing native web optimization had 10 or fewer shoppers.

Google Adds JSON-LD Support For Structured Data Markup

2016: Google began supporting JSON-LD for structured knowledge markup for evaluations and merchandise wealthy snippets.

Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant

2016: When you clicked on the “extra locations” button, Google led you right into a journey search expertise that made it tougher to view natural search outcomes.

Bing Updates Android & iOS Apps To Enable More Finding With Less Searching

2016: The concept, in accordance with Microsoft, was to assist customers “discover” and “do” quicker.

Google Expands Webmaster Documentation Around Reconsideration Requests

2015: Google clarified and expanded on their reconsideration request documentation for individuals who had been hit by a Google guide motion.

Report: Google Will Get Access To Twitter’s Firehose Again

2015: The settlement got here 3+ years after an identical association ended. It will make tweets simpler to search out by way of search.

Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers

2015: This had been accomplished beforehand for easter eggs and Google’s personal content material, however now it labored for third-party publishers.

Bing Ads Discusses 3 New Initiatives: Native Ads On, Mobile Ad Formats, Remarketing

2015: The corporate’s foray into native promoting would harness intent indicators from Bing Adverts.

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

2014: For the primary time in ages, the three main search corporations within the US have been all run by CEOs who both got here out of a search background or had a stable understanding of it.

Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

2014: Transformed clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).

Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

2014: The suite was comprised of two new capabilities: Dynamic Product Itemizing Adverts creation and Product Itemizing Adverts optimization.

Google Showing Large Video Embeds In Some Search Results

2014: Looking out Google for video-related content material would return a big, playable, video straight on the prime of the search outcomes.

Google Maps App Now Continually Searching For Faster Route

2014: The app would notify you if a quicker route was accessible whilst you have been in transit.

Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013

2013: Viewers turned to their units to ask [why did the lights go out], [superdome power outage] and [what caused power outage].

Bing: Why Google’s Wrong In Its Accusations

2011: Bing stated it has search sign, not Google sign.

Yelp: 35 Percent Of Searches Mobile Now

2011: The cellular viewers on Yelp was extra lively and engaged than its PC viewers.

Search In Pics: Google Sweden License Plate, Yahoo Beach Sandals & Google Privacy Cup

2011: The newest pictures culled from the online, displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Maps To Add “Google Store Views”

2010: Google Retailer Views would enable folks to nearly stroll into the shop, off of Google Road Views.

Yahoo Sells “Non-Core” Asset HotJobs For $225 Million

2010: Yahoo would proceed to have a profession website, however it might be powered and populated by Monster.

2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally

2010: Main occasions from the yr 2001 in shopper search. 

Google Latitude: Share Your Location On Google Maps

2009: Extra protection: Google Latitude Turns Maps (For Mobile) Into Social Tool

Google Android Phone Finds Its Voice (Search That Is)

2009: Google was rolling out voice search on the Android platform by way of the brand new software program replace.

FriendFeed Improves Search Features

2009: You might use the superior search options after which subscribe to that search by way of RSS.

Internet Explorer 8 Search Now Showing Instant Answers From Live Search

2009: On the spot solutions have been proven for searches associated to monetary data, climate circumstances, film present instances, calculations, equations, conversions, and definitions.

Yahoo Starting To Roll Out “Search Pad” Feature

2009: The applying mechanically collected websites and content material as customers performed on-line analysis.

Google’s Influence In The Oval Office

2009: Google was the “fourth-largest company supply of marketing campaign money” for President Obama’s presidential race.

Virtual Earth’s First 2009 Imagery Update

2009: The most important updates included the brand new Digital Globe satellite tv for pc imagery they not too long ago licensed and “chicken’s eye” pictures of Paris, France. 

IAC Troubles,, And Post-Yahoo Search Share

2008: IAC claimed the authorized battle for management of IAC’s board was impeding the corporate’s capability to successfully function.

Microsoft’s Prize: Big Yahoo CPMs, Largest Display Share

2008: Yahoo ranked as the highest website with slightly below 19% of US on-line show promoting.

Google Releases New Urchin Beta

2008: For many who required server-based analytics.

EU Prepares “Objections” To Google-DoubleClick Acquisition

2008: The European Union’s antitrust regulator was prone to impose circumstances or ask Google for concessions as a way to bless the acquisition.

Google Files Screenshots Of Compensation Tool With SEC

2008: The software modeled the potential worth of Google fairness awards, together with transferable inventory choices.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 3 | Search Marketing History | February 5 >

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