At the present time in search advertising and marketing historical past: February 25


SEOs upset over Google dropping attribution in featured snippets

In 2019, SEOs weren’t comfortable a couple of Google featured snippet format that didn’t instantly present the supply of the content material.

For the Discovered on the internet card, searchers needed to click on to increase the featured snippet after which scroll by varied sources to see the writer.

Danny Sullivan, Google’s Search Liaison stated Google’s help of the general ecosystem (searchers, advertisers and publishers) is vital. “We don’t thrive & customers don’t thrive until the ecosystem thrives.”

The way forward for Google search, certainly! Amazingly, you can write a really comparable tweet in 2023.

Google’s current preview of its generative AI search outcomes featured solutions to advanced questions that have been made doable after being skilled on content material created by third-party publishers, with a grand complete of zero links to publishers. Déjà vu!

Learn all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Additionally on this present day

IndexNow integrations grow as Bing says ‘millions’ of sites are using it

2022: Duda, All in One WordPress search engine optimization plugin and Rank Math search engine optimization plugin gained IndexNow help.

LinkedIn launches podcast network aimed at professional audiences

2022: The pilot program included exhibits about subjects akin to expertise, recruiting and psychological well being, from exterior specialists in addition to its personal in-house information group.

Google Images to replace dimensions overlay on image thumbnails

2020: Google would as a substitute present product, recipe, video, and shortly, licensable labels instead of that dimensions info.

How to use the AMP status report to identify page errors, validate fixes

2020: Google posted an explainer for its AMP (accelerated cell pages) standing report.

‘Made in USA’ ad extensions spotted on Bing

2020: A “Made in USA” label accompanied by a flag icon seemed to be the newest automated advert extension check by Microsoft Promoting.

Google revamps Test My Site mobile site speed tool

2019: Check My Website (which launched in 2016) was rebuilt with extra options particulars on a web site’s cell web site pace.

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds

2019: Survey discovered the flag affected person conduct and model perceptions.

Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones

2019: The corporate additionally was including native search options in Messages.

Google Explains How Search Console Reports Work

2016: Google Webmaster Tendencies Analyst John Mueller defined how the Search Console reporting works and why it could appear delayed for among the studies.

Google Testing A Red “Slow” Label In The Search Results For Slower Sites

2015: The gradual label would point out if a specific webpage was gradual and warn the person earlier than clicking over to the positioning that it could load slowly.

Yes, Google Is Testing Green Star Reviews In The Search Results

2015: Google stated anticipate extra experiments with the colours of the celebs within the search outcomes over the following few months.

Study: Google Now Displays Rich Answers For 19.45% Of Queries

2015: 19.45% of the 850,000 search queries checked out within the examine triggered wealthy solutions.

Yahoo Gains Share And Query Volume In Latest comScore Search Report

2015: Firefox deal powered the second straight month of development for Yahoo search.

Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

2014: His sole job at Google was to make the corporate’s computer systems as sensible as people – smarter, really – when it got here to pure language understanding.

The Marquee HTML Google Easter Egg

2014: If you looked for [marquee html], the outcomes depend would scroll from proper to left on the web page.

Bing Improves Tax Related Search Results Before April 15th

2014: Bing confirmed smarter outcomes once you looked for [tax forms], [IRS forms], and even particular kinds like [irs form 1040].

Quixey Offering Deeper Search Results Inside Mobile Apps

2014: Quixey, which described itself as a search engine for apps moderately than an alternate app retailer, introduced deeper “practical search” inside apps.

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility

2013: A take a look at what occurred to some Panda’s losers.

Google: PageRank Dilution Through A 301 Redirect Is A Myth

2013: There was no extra dilution of PageRank with a 301 redirect when in comparison with utilizing a standard hyperlink.

Europeans Taking Sweet Time In Resolving Antitrust Case With Google

2013: Any risk of swift motion in Europe seemed to be fading.

YP: Our Mobile Ad Network Second Only To Google

2013: YP stated it had “over $350 million in promoting income [in 2012] attributable to cell, making it the quantity two firm within the US cell promoting trade.” 

WSJ Pulls Back On What Google Searchers Can Read For Free

2012: The Wall Avenue Journal has been holding some tales out of First Click on Free for over half-a-year.

Demand: Google Changes Have Produced “No Material Impact” Yet

2011: Demand Media stated its properties weren’t negatively impacted by the latest Google algorithm change (which might finally grow to be referred to as the Panda Replace).

Google’s Mobile Search Adds “Open Now” Filter

2011: After doing a Google search, the “Present solely companies open now” filter appeared above the search outcomes.

Report: Google Negotiating With DOJ To Prevent Suit To Block ITA Deal

2011: Negotiations intensified within the waning days of the Justice Division’s investigation into the antitrust implications of Google’s potential acquisition of journey software program firm ITA.

OneRiot Brings Social Targeting to Mobile Devices

2011: Social advert community OneRiot introded the power to focus on cell audiences by pursuits, demographics and affect on its advert community of Twitter shoppers.

Google Caffeine May Be Months Away & You Can’t See It

2010: Google stated Caffeine wasn’t stay on, was solely at one knowledge middle and also you couldn’t simply see it for your self. 

Google Advertises Chrome … On Bing!

2010: Google confirmed that they positioned these advertisements and that they have been all the time in search of methods to advertise their merchandise. 

Companies Ask Courts, Regulators To Restrain Google To Compensate For Own Competitive Failures

2010: A Foundem grievance/temporary with the FCC argued that Google favored its personal merchandise and thus “search neutrality” was required to forestall Google from harming opponents.

Losing Google? Chinese Scientists Say It’s Like Going Blind, Life Without Electricity

2010: 84% of Chinese language scientists surveyed stated that shedding Google would “considerably or considerably” hamper their analysis; 78% stated that worldwide collaborations can be impacted in the identical method.

Opera Says Google Dominating Search On Mobile Web

2010: Google had a lead comparable, nearly precisely, to its market share on the PC within the U.S.

Yahoo Answers Gets A New Look

2010: Yahoo introduced a reasonably substantial overhaul of how Yahoo Solutions appeared and labored.

Google Toolbar 6 For IE Adds Search To Windows Task Bar

2009: This toolbar, when put in, added the Google Fast Search Field to the duty bar of Home windows computer systems.

Google Joins EU Anti-Trust Case Against Microsoft Browser

2009: Google’s transfer to some extent mirrored how vital it thought of Chrome and its adoption to be in the long run for the corporate.

Microsoft’s TechFest 2009 Is A Search Playground

2009: A whole lot of Microsoft researchers from around the globe gathered at firm headquarters to share concepts and exhibit their newest creations.

Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

2009: Yahoo had seen the cell house as strategic and made a large world enterprise improvement effort with carriers and machine makers to embed Yahoo companies and search on thousands and thousands of handsets.

Penn State Study: Paid + Organic Listing = 15% Clickthrough Rate

2009: Research additionally discovered that 35% of queries didn’t lead to any advert clicks advert all.

SEOs Want The NOINDEX Tag To Not Show A Page In The Index

2008: When requested “How ought to Google deal with the NOINDEX meta tag?” 240 selected “Don’t present a web page in any respect.”

Survey Says: Google Top Brand In UK

2008: Microsoft was second on this survey.

Hackers Launch Goolag: A Google Vulnerability Scanner

2008: A gaggle of hackers launched a search device powered by Google to assist see in case your websites have been weak to a hacking try.

Pakistan YouTube Ban Propagates Worldwide, Causing Major YouTube Outage

2008: The Pakistan ban of YouTube not solely precipitated Pakistan ISPs to dam YouTube, but additionally unfold worldwide and stopped customers even within the U.S. from accessing YouTube.

Yahoo, You’re Not Off The Hook Over The Chinese Dissidents Case Says New Lawsuit

2008: Yahoo was being sued once more for allegedly leaking private info and aiding the Chinese language Communist Get together in Web censorship and the persecution of dissidents. Adds More Sponsored Ads, Pushing Organic Results Below Fold

2008: was displaying 5 sponsored outcomes for a lot of key phrase searches.

Andy Beal Launches Trackur For Monitoring Online Reputation

2008: You coud arrange monitoring throughout quite a lot of websites on a set of key phrases at a a lot lower cost than repute administration companies typically charged.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< February 24 | Search Marketing History | February 26 >

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