This present day in search advertising historical past: February 21


Google Search Console sends alerts for giant drops in clicks

In 2019, Google Search Console began sending notifications when it detected a “substantial drop” in clicks from Google search outcomes to an internet site when in comparison with the earlier week’s knowledge.

It learn:

  • “Search Console analyzed your efficiency report and located that your web site had a considerable drop in clicks final week in comparison with the earlier weeks. This drop is probably going attributable to a drop in clicks for the question “X”.”

It appeared Google would evaluate your web site clicks and question clicks as reported within the Google Search Console’s efficiency report. If it noticed big fluctuations, Google would ship the notification to those who had verified entry to that property in Search Console

Learn all about it in Google Search Console sending alerts for big ranking, traffic drops

Additionally on today

Google Merchant Center adds short title option for smaller ad placements

2022: Retailers may add an optionally available quick title to determine their merchandise in Google Service provider Middle.

New local SERP live in Europe

2020: Branded listing buttons have been being displayed above the map.

Google doc rekindles myth that click-through rate affects rankings

2019: Regardless of repeatedly saying they didn’t use click on knowledge for search rating functions, a contemporary doc triggered confusion across the subject once more.

Coveted featured snippet space is more exclusive than you think, study shows

2019: A examine on Google’s featured snippets confirmed how aggressive this search actual property could possibly be.

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

2019: There was excessive consciousness of voice assistants as a possible advertising channel, in addition to potential pent-up demand.

Waze partners with WPP to literally drive traffic to retail stores

2019: The partnership would launch in North America and components of Europe.

Google to move more sites to mobile-first index in coming weeks

2018: Within the subsequent month and a half or so, Google stated it might be transferring a variety of websites to cellular first.

Law firm that used contest to solicit Google reviews sees all but one disappear

2018: A legislation agency had the overwhelming majority of its critiques on Google eliminated after it was found that the agency was incentivizing individuals to evaluate the enterprise with contests and giveaways.

Google Search Console blocked resources report had processing error

2018: Incorrect knowledge was being reported over a three-week interval.

Latest updates to Gboard for Android include a ‘search all media’ feature

2018: the newest refresh for the Google-designed keyboard got here with a brand new interface that allowed customers to look all classes.

Google to sunset Google Site Search by end of 2017

2017: Google instructed their Website Search clients they needed to discover a new inner search engine service.

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

2014: Google introduced that conversion knowledge would start showing within the High Movers report in addition to device-specific insights.

Google Places Quality Guidelines Updated

2014: Google would permit a single descriptor inside the enterprise identify, if and provided that that descriptor was location data or described enterprise gives. 

Google Says (Some) Missing Features Will Be Added To New Google Maps

2014: Many customers seen that a few of their favourite options from Basic Maps have been lacking.

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

2014: “Simply as you’re judging others’ writing, so the engines decide yours.”

Bing’s Satori Adds Timeline Data For About 500k Famous People

2014: The brand new “Timeline” part appeared within the right-side search outcomes for well-known individuals, athletes, artists, enterprise individuals, explorers and extra.

Search In Pics: Steve Jobs Pre Google+, Nest Fire Truck & Google Fiber Bunny

2014: The newest photographs displaying what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

AdWords Enhanced Campaigns: New Bidding Tools Announced

2013: Google AdWords started offering extra specifics in regards to the new bidding instruments and cellular bid settings for enhanced campaigns.

Google Switches To Paid Shopping Results In 11 New Countries

2013: Google started changing free listings on Google Procuring to Product Itemizing Adverts within the UK, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic.

New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files

2013: A brand new characteristic helped site owners create two forms of XML Sitemaps.

Bing Improves Search Auto Suggestions: Now Faster & Better

2013: They sped up the auto-suggest through the use of a method referred to as “ghosting” the place Bing would present the suggestion in blue highlighted textual content within the search field after which present options beneath.

Yandex Starts To Drink From The Twitter “Firehose”

2012: The Russian search engine would start integrating the Twitter feed into its search outcomes.

“ Is Gone Forever” Says Site Owner

2012: Associated protection: Scroogle’s Gone? Here’s Who Still Offers Private Searching

Google Offers Flight Search To Go

2012: Flight search turned out there on cellular gadgets (browser solely).

Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

2012: Google was going to launch “heads up show glasses” by the tip of the 12 months.

Is Google Ignoring The HTML Title Tag More Often?

2011: Dozens of site owners have been complaining about Google not utilizing their HTML title tags.

Google Simplifies Site-Specific Bidding on Display Network

2011:  Show Community advertisers who used managed placements would solely need to cope with an everyday default bid and a Show Community default bid.

Google Maps “Send To Car” Running Out Of Gas?

2011: Individuals weren’t seeing the Google Maps’ “ship to automobile” possibility any longer.

The Future Of The Internet: Search Looks Bright

2010: 76% of these requested thought that the web was enhancing our intelligence.

Bush – Tops For “Who Is A Failure” On Google

2008: Individuals have been recognizing that Bush’s official White Home web page was rating tops for [who is a failure] on Google.

Google Pushes AdSense For Video Again

2008: Google stated they might promote each “InVideo” advertisements, the place a video advert seems on the backside of a video, in addition to textual content overlay advertisements that put textual content beneath a video.

Google Health Readies For Launch, In Test With Cleveland Clinic

2008: Google and the Cleveland Clinic would announce a pilot program involving the creation of non-public well being profiles on Google for wherever between 1,500 and 10,000 sufferers. 

Gmail User Gains Access To 30 Other Gmail Accounts Due To ISP Caching Glitch

2008: Supposedly, he additionally accessed an electronic mail that had “keycodes for some embassy gate.”

Google May Launch Balloons Across World To Provide Mobile Access

2008: Google was enthusiastic about presumably utilizing disposable hydrogen-filled balloons filled with miniature variations of cellphone towers inside to supply web entry. 

Google May Buy Ukrainian Portal

2008: Spoiler alert: It was only a rumor. 

Microsoft Launches adExcellence Program For UK Advertisers

2008: It supplied advertisers “free coaching that can assist you change into a Microsoft adCenter knowledgeable.” Binoculars Adds Stats

2008: You’ll get estimated customer stats, web site rank, a line chart to plot this knowledge over time, and a hyperlink to a extra detailed report at

SES London 2008 Day Three Recap

Google AdWords Quality Score Algorithm Live

2007: Google introduced that the brand new high quality rating algorithm had been pushed to the Google servers.

Google Custom Search Engine Gets Supplemental Results

2007: Google up to date the FAQs to elucidate when the supplemental outcomes are proven.

Google Images Reverts Back To Old Design

2007: Many individuals didn’t like the brand new design.

Google’s YouTube & CBS Deal Caves?

2007: That they had been engaged on a multi-year deal to show CBS’s video content material at YouTube.

Google Docs and Spreadsheets Tops Web Productivity Tools

2007: Nielsen//NetRatings reported that they had 432,156 distinctive guests in December, and common time per customer was 14 minutes.

Google Desktop Hole Exposed, Fixed

2007: A serious defect may have probably allowed hackers to view private information on a pc with Google Desktop put in.

New Usability Changes For Microsoft adCenter Beta

2007: adCenter made some modifications to the account interface. & LookSmart Renew AdCenter License Agreement

2007: renewed their settlement with LookSmart to license LookSmart’s “AdCenter for Publishers” by means of 2009.

Yahoo Japan Betting More On Web Food Delivery Business

2007: Yahoo Japan elevated their stake in Yumenomachi, an Web meals supply enterprise, to nearly 42% – up from a 23% stake.

MojoPages: Whole Lotta Yelp, A Little YouTube

2007: The location was modeled closely on Yelp however added video and a touch of Yahoo Solutions.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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