At the present time in search advertising and marketing historical past: February 2


Revamped Google Companions program lastly launches

In 2022, the adjustments to Companions program necessities, initially announced in 2020, lastly took impact.

These adjustments had been speculated to occur in June 2020 however had been first postponed till 2021 after which delayed a second time because of the upheaval brought on by the coronavirus pandemic and shelter-in-place orders.

Businesses weren’t pleased with the first iteration of Google’s new Companions program necessities, notably Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and including an optimization rating requirement.

Learn all about it in Google finally launches revamped Partners program.

Additionally on this present day

Performance Max campaigns get support in Data Studio

2022: Advertisers may embody Efficiency Max campaigns in Information Studio reviews.

Google Search Console snapshot in search results now can show domain properties

2022: A card may seem provided that you had been an proprietor or full person of the location in Google Search Console, and you’re signed in with that Google account whereas trying to find your web site or queries it’d rank for.

Google opens up about how Maps review moderation works

2022: Google’s overview detailed why it’d replace its insurance policies, the way it enforced them and the position of machines and people in content material moderation.

Google Q4 search ad revenue: $43.3 billion

2022: Alphabet introduced income of $75 billion in This fall of 2021. Of that, $61.2 billion got here from Google promoting.

Google Search Console Discover performance report now includes all data

2021: Google would now present not simply the info from Google Search app or on’s residence web page but additionally from Chrome.

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

2021: The proposed laws may have created an untenable place for search engines like google and yahoo in Australia

Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

2018: Individuals turning to Google and Bing for details about the official Tremendous Bowl Lii commercials discovered very completely different therapies of the outcomes. 

Search in Pics: Google Bike riding, hanging hammocks & Valentine’s Day prep

2018: The most recent pictures displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google local knowledge panel testing promotion box

2017: It allowed Google My Enterprise house owners to publish offers and promotions beneath their core itemizing.

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok

2016: Pages that weren’t mobile-friendly won’t rank as properly.

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January

2015: StatCounter mentioned, conclusively, that the Firefox deal was accountable for Yahoo’s latest motion.

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

2012: Microsoft’s January 2012 adCenter launch replace.

Bing: “We Do Not Copy Results. Period.”

2011: Bing’s Yusuf Mehdi: “We have now a few of the finest minds on the earth at work on search high quality and relevance, and for a competitor to accuse any one among these folks of such exercise is simply insulting.”

Google Uses Amazon’s Algorithm For YouTube’s Recommendation Engine

2011: Google had switched the algorithm they used for YouTube’s suggestion engine from their very own to a variation of Amazon’s algorithm that was designed within the late Nineteen Nineties. 

AdWords Targeting Getting More Geographically Granular in 17 Countries

2011: The adjustments allowed advertisers to focus on, analyze and optimize advert campaigns based mostly upon extra granular geographic information.

Google’s Mobile Moves Tighten Its Grip On Local

2011: Google was beginning to leverage its large native infrastructure throughout merchandise.

Study: Facebook Ad Click-Throughs Declining

2011: Click on-through charges on Fb adverts solely averaged 0.05% in 2010, down from 0.06% in 2009 and properly wanting what was thought-about to be the business common of 0.1%

Google Rolls Out Shopper App For iPhone

2011: Shopper allowed customers to seek for merchandise by voice, with the digicam, by way of barcode scan or by textual content entry.

Honeycomb Puts Android 3.0 Tablets On Nearly Equal Footing With iPad

2011: Extra protection: Live Blogging The Google Android 3.0 “Honeycomb” Event 

Report: Twitter Co-Founder Ev Williams No Longer Works There

2011: He wasn’t engaged on product and rarely confirmed up at Twitter’s workplace. 

Google Apps May Get Its Own App Store

2011: The shop reportedly would “promote enterprise software program designed by exterior builders to combine and add capabilities to Google Apps, similar to enhanced security measures or the power to import contacts.”

Google News Allows You To “Star” News Stories

2011: Starring let Google know you had been taken with that topic.

Google Gears Comes To AdWords: Browser Local Storage

2011: As a substitute of loading the info off Google’s servers every time you clicked on a bit within the AdWords console, Google would load the info off your native pc.

Does CityGrid From Citysearch “Answer” The Local SEO Problem?

2011: This was Citysearch’s new native advert alternate/market.

Katy Perry: I Googled Myself & I Liked It

2011: That’s how the singer found that Russell Model was going to suggest to her.

How Open Redirects Can Hurt Your Site’s Trust

2009: Open redirects may result in spammers abusing your web site and in the end hurting your rankings in Google or different search engines like google and yahoo.

Google AdWords Tests Campaign Level Keyword Diagnose Tool

2009: Google gave the impression to be testing a brand new AdWords characteristic that allowed you to batch your key phrase evaluation into a bigger overview report.

Yahoo Shuts Down Publisher Network RSS Ads

2009: Yahoo ended the beta program to concentrate on extra well-liked advert merchandise.

400,000 Google Video Searches Are Polluted: Report

2009: “Blackhat website positioning poisoning” may lead customers to obtain malicious software program.

SearchBiz: MicroHoo Redux, MySpace ‘Dissed’ By Yahoo, Microsoft Hiring In Search

2009: What may have been if Yahoo had accepted Microsoft’s provide.

It’s Google’s Ocean, We Just Swim In It

2009: Extra protection: Live Blogging The Google Earth 5.0 / Google Ocean Event

Google Ramps Up Personalized Search

2007: Google mixed Search Historical past, Customized Search and Customized Homepage merchandise.

SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics

2007: website positioning grew from 33% in 2005 to 45% in 2006 within the class of finest performing internet marketing tactic, whereas search adverts declined from 52% in 2005 to 49% in 2006.

Google AdSense Makes Changes to Publisher Referral Program

2007: Publishers may earn as much as $255 for referring a brand new writer to AdSense, up from $100.

Google Local Ads In Google Earth

2007: Search on Google Earth introduced up the identical sponsored listings as Google Maps.

Viacom Tells Google’s YouTube To Remove Videos

2007: YouTube agreed to take away 100,000 video clips.

Google Launches Maps For Windows Mobile

2007: The Google Home windows Cellular consumer supplied an expertise that was considerably higher than the cellular browser and nearly pretty much as good because the desktop – and in some methods higher.

Google Demanded North Carolina Stay Quiet

2007: About Google’s tax break calls for.

Digg Drops List Of Top Users To Curb Gaming

2007: It was to assist decrease the perceived manipulation of the Digg system by these high diggers.

New Yahoo ‘OurCity’ Local Mashups

2007: Yahoo examined it in India, incorporating content material from Flickr,, Upcoming and information.

National Pork Board Says: Breastfeeding Is A Viable Trademark Threat

2007: “We have now a duty to the business to problem all viable infringements.”

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 1 | Search Marketing History | February 3 >

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