Google removes adverts from proper facet of search outcomes
In 2016, Google eliminated adverts from the precise facet of its desktop search outcomes (with two exceptions: Product Itemizing Advert containers and Data panel adverts) in all languages, worldwide.
Google Advertisements would solely seem on the high and/or backside of the web page.
A further advert (so, 4 as an alternative of three) would seem above Google’s natural search outcomes for what it referred to as “extremely industrial queries.”
This was truly the end result of a check that started in 2010 and ramped up considerably in 2015, largely outdoors of the U.S.
Google’s official assertion on the change:
“We’ve been testing this format for a very long time, so some folks may see it on a really small variety of industrial queries. We’ll proceed to make tweaks, however that is designed for extremely industrial queries the place the format is ready to present extra related outcomes for folks looking out and higher efficiency for advertisers.”
Learn all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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