At the present time in search advertising historical past: February 19


Google removes adverts from proper facet of search outcomes

In 2016, Google eliminated adverts from the precise facet of its desktop search outcomes (with two exceptions: Product Itemizing Advert containers and Data panel adverts) in all languages, worldwide.

Google Advertisements would solely seem on the high and/or backside of the web page.

A further advert (so, 4 as an alternative of three) would seem above Google’s natural search outcomes for what it referred to as “extremely industrial queries.”

This was truly the end result of a check that started in 2010 and ramped up considerably in 2015, largely outdoors of the U.S.

Google’s official assertion on the change:

“We’ve been testing this format for a very long time, so some folks may see it on a really small variety of industrial queries. We’ll proceed to make tweaks, however that is designed for extremely industrial queries the place the format is ready to present extra related outcomes for folks looking out and higher efficiency for advertisers.”

Learn all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Additionally on at the present time

Bing announces refreshed Bing Webmaster Tools

2020: The brand new toolset promised to supply a quicker, cleaner, extra responsive and much more actionable set of options.

Vast majority of Amazon advertisers plan to spend more on ads again this year

2020: Specialised Amazon entrepreneurs and paid search entrepreneurs had been probably to be managing campaigns on the platform, our survey discovered.

Video: Rhea Drysdale on hyperlocal SEO & saving clients money

2020: From operating a small enterprise to digging deep into search engine marketing to assist shoppers win.

Google may use different ranking weights for YMYL-type queries

2019: Google has confirmed that for Your Cash, Your Life, queries they are going to give extra weight of their rating algorithm to components round experience, authoritativeness, or trustworthiness.

Google Actions vs. Alexa Skills is the next big App Store battle

2019: There have been hundreds of Expertise and Actions however only a few folks had been utilizing them.

Google changes request recrawl limits, noting daily limits versus monthly quotas

2018: Google lastly disclosed the brand new recrawl limits in a revised assist doc.

Google Maps adds mall directory search & browse in local panel

2018: Google added a brand new tab to the native panel within the search outcomes named “listing.”

Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search

2018: Google eliminated some much-loved options in picture search, however some Chrome extensions deliver again that performance.

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

2018: The central declare was that when customers looked for [Edible Arrangements] (or variations of that title), they had been seeing product adverts for rivals, comparable to 1-800-Flowers.

Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google

2016: Google despatched out a lot of notifications to site owners who had incorrectly carried out hreflang markup.

Google App Streaming Now Live For Many Apps Via Try Now Button

2016: You could possibly preview apps immediately from the search outcomes earlier than downloading them.

Search In Pics: Brett Dennen At Google, A Doctor’s Google Sign & Google Moving Boxes

2016: The most recent photographs displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked

2015: Many web sites observed Google labeled their websites as being hacked and harmful within the search outcomes. The difficulty was not with their web sites however moderately the Google hacked websites classifier.

Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians

2015: Canadian Google AdWords advertisers might obtain an Android app to handle their marketing campaign on the go. Google promised to increase assist to different nations quickly.

Google News Bug Drops Trending Topics From Side Bar Navigation

2015: A repair was coming quickly.

Google Mobile Search Put Publishers’ Content In Carousels

2015: Customers might rapidly scan topic-based content material from single sources on cell gadgets.

Bing Offers Link To Order Food Online From Your Favorite Restaurants

2015: You could possibly seek for a restaurant that supplied on-line ordering and click on the order on-line button.

Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality

2014: Cutts solutions: “Is there a model of Google that excludes backlinks as a rating issue?”

New Google Maps Comes Out Of Preview Today

2014: Total, it was a extra visually-compelling product than the previous Maps with a big selection of enhanced options.

Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine

2013: Sergey Brin defined how a single failed fax allowed Google to be born.

Bing Updates Friends’ Photos Search With Windows Tiles Layout & Slideshow View

2013: The modifications included a brand new title-like format you might be aware of relating to Home windows 8 and a slideshow view for quicker and richer photograph viewing.

Burden Of Search UI Innovation Now Falls To Yahoo Veteran Laurie Mann

2013: Laurie Mann, who had been senior vice chairman of engineering operations at Yahoo since 2002, was promoted to run Yahoo Search. 

Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China

2013: The looks and performance of the SERP on Aliyun was extra like Google than a comparable web page on Chinese language search chief Baidu’s website.

ChaCha Defeats Google, Bing And Siri In “Answers Quality” Study

2013: “ChaCha delivered the best high quality responses constantly throughout the biggest group of classes and query varieties.”

Twitter’s Traffic Up 9%, Thanks To Google

2010: When Google added real-time outcomes to their search interface in December, it had a serious influence on folks discovering tweets within the search outcomes.

Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”

2010: Additionally, Google revealed that for each 15 individuals who click on by way of to the privateness controls and preferences that “4 customers edit preferences, one opts out and 10 do nothing.”

Google Shopper: Scan Books, DVDs, Video Games, Bar Codes & Get Prices

2010: You could possibly level the app at books, CDs, DVDs, and video video games, and barcodes and it might fetch the small print of that product and provide the costs, shops, evaluations and extra about that product.

Google Adds Maps, Local Search For 30 Countries In Africa

2010: Customers might now discover native companies.

Yahoo Formalizes Rich Ads In Search, Text Ads Gain Images Or Video

2009: After testing this for near a yr, Yahoo would formally announce Wealthy Advertisements In Search – a service that positioned photographs and movies into paid adverts in Yahoo’s search outcomes.

Go Figure: Twitter Tests Adding Search To Main Navigation

2009: Twitter Search had turn into extremely in style, even thought most individuals had no clue how you can discover it.

Official: Google To Enforce AdWords URL Policy Starts April 1

2008: The coverage required the advert’s show URL match its vacation spot URL. 

Microsoft Signals Long Term Commitment To Search Even Without Yahoo

2008: Invoice Gates mentioned with or with out Yahoo, the corporate would make investments closely in internet search over the long run to compete with Google.

Yahoo Makes Big Customer Satisfaction Gains In Search

2008: Yahoo referred to as out the “Search Help & Ideas Rankings” metric, the place it apparently outperformed Google, based mostly on the introduction in October of Search Help.

Google Earth Image Update: Spain Images

2008: The imagery replace coated the jap fringe of Spain, together with Barcelona.

China Government Censured Baidu For Spreading “Filthy Pictures”

2008: Web customers in China had been reportedly utilizing Baidu to search out photographs of actor Edison Chen and a number of other feminine stars in sexual acts that had been spreading all through the online.

Topix To Power Community For Local NBC Affiliates

2008: Topix already did this for chosen newspapers and Gannett TV websites and claimed 100 media companions for its native information and/or group options.

SES London 2008 Day One Recap

Google Sending Wikipedia A Ton Of Traffic

2007: The share of Google’s downstream site visitors going to Wikipedia elevated by 166% yr over yr.

Google Finance Plus Signs In Google Search Results

2007: Clicking on the plus signal opened a Google Finance preview.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 18 | Search Marketing History | February 20 >

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