At the present time in search advertising historical past: February 17


Microsoft introduces the Bing Community

In 2016, Microsoft introduced the launch of the Bing Community, marking the top of the Yahoo Bing Community.

Bing Advertisements continued to serve adverts on a large share of Yahoo’s search outcomes.

The Bing Community was the results of a renegotiated search deal between Microsoft and Yahoo, which was initially a 10-year deal. The revised Yahoo-Bing search deal returned advert gross sales and account administration again to every firm: Bing dealt with Bing prospects, Yahoo dealt with Yahoo prospects. 

Learn all about it in Microsoft Introduces Advertisers To The Bing Network.

Additionally on this present day

Google launches Google Business Profiles calls API

2022: Companies might pull name historical past knowledge from this API and into their CRM software program.

Google dropping follow and welcome offers in local listings

2022: Google: “Quickly, prospects will not be capable of comply with companies on Google Search or the Google Maps app.”

Google confirms Standard Shopping campaigns will remain available

2022: Efficiency Max was set to soak up Good Purchasing campaigns by summer season.

Google vs. Edible Arrangements: Court rejects ‘theft’ claim

2022: Edible Preparations was searching for damages from Google for promoting its title through search adverts. The court docket didn’t chew.

Amazon and Visa come to a truce over fee increases

2022: After months of feuding, Amazon would proceed to simply accept Visa bank cards at its web sites and shops.

Google’s search choice screen had virtually no effect on search market share, perhaps by design

2021: As an antitrust treatment, the selection display had not solely didn’t make the search market a extra aggressive area, it could have even strengthened Google’s dominant place.

Google Ads offers more granular conversion actions for leads and sales

2020: This gave advertisers extra choices to trace web site actions by way of the client journey.

Video: Chris Boggs on experience in the SEM industry

2020: This former U.S. Marine constructed knowledgeable profession in web optimization and SEM whereas giving again to the neighborhood.

Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.

Google brings back emojis in the search results snippets for relevant queries

2017: Google had eliminated emojis in June 2015 because of webmaster abuse.

Google iOS app gets new local search filters, more AMP support & Gboard access

2017: Native search filters like “Prime Rated” and “Open Now” had been added to the app.

Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels

2017: The most recent photographs exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages

2015: DuckDuckGo mentioned they may present prompt solutions for round 9 million totally different queries and was supported in 4 languages. 

Google Adds, Then Pulls, Advice Not To Block Ad Landing Pages From Its Crawler

2014: Google: “Sorry for the confusion there.”

Starbucks & The Economist Admit To Using Google+ For SEO More Than Social

2014: From the recordsdata of no kidding.

Bing: Don’t Be Held Hostage Over The Perfect Domain Name

2014: “… with a little bit of creativity, you might discover the proper area very cheaply.”

Madoogle SEO Game: Angry Birds As SEOs

2014: A recreation that swapped out the birds with web optimization personalities and the pigs with black hats.

Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?

2012: Google’s Panda algorithm was largely in charge for Demand Media’s $6.4 million loss within the fourth quarter of 2011.

Google Moves AdWords Help Forum To

2012: Google relaunched its AdWords Assist Discussion board on a brand new platform and gave it its personal URL.

Cookiegate Another Privacy Black Eye For Google

2012: Google and different advert networks had been found circumventing cell Safari’s default “no third occasion cookies” settings.

Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

2012: The cartoon tied individuals who do web optimization as weasels and those that rent SEOs as an confederate, somebody who actively participates within the fee of against the law.

Search In Pics: Android Skiing, Fake Google Shops, Google Kippah & Lego Googlers

2012: The most recent photographs exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google’s Search Results Get More Social; Twitter As The New Facebook “Like”

2011: Google expanded Social Search outcomes. Pals’ exercise on Twitter, Flickr and elsewhere would quickly be extra seen in Google’s search outcomes and have an effect on how pages ranked.

Official: More Are Seeing Google’s New Navigation Bar

2011: Google began rolling its new bar out extensively.

Once Condemned Google Now Hailed By Publishers For “One Pass”

2011: Google was being embraced and celebrated for its new publisher-friendly platform after it had been derided and bashed by content material publishers and newspapers.

Presidential Hopeful Rick Santorum Stymied By Search Problem

2011: If you looked for [Santorum], the primary consequence was a weblog created as a part of a profitable marketing campaign to affiliate the senator’s title with anal intercourse.

Google Congratulates Watson On Twitter; IBM Says Thanks

2011: Amongst these watching IBM’s Watson win “Jeopardy” had been people at Google.

Redesigned Bing Bar Toolbar More Like A “Dashboard”

2011: The toolbar, which was graphically extra pleasing to have a look at than a standard toolbar, let customers get plenty of various kinds of info through drop-down home windows.

How To Search Google Buzz

2010: For a product from Google, looking Buzz was lower than spectacular.

Fortune 500 Still Clueless About SEO, Study Says

2010: Regardless of spending thousands and thousands of {dollars} on paid search, Fortune 500 firms continued to fail when it got here to pure search visibility. 

Google SVP Rosenberg’s Tome On Social Challenges, The Internet And Google’s Future

2009: His dialogue of specialists and high quality was one of the attention-grabbing elements. It had implications for Google’s search outcomes and algorithm.

Yahoo Reorganizes, Rebrands Mobile Offerings As “Yahoo Mobile”

2009: It gave the impression to be largely a rebranding and repackaging of present Yahoo cell property.

Yahoo Sued For Showing Spam Pages About Person’s Name

2009: There have been at the very least two apparent issues with the lawsuit.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 16 | Search Marketing History | February 18 >

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