This present day in search advertising historical past: February 15

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Google releases ‘Easy methods to rent an website positioning’ video

In 2017, Google added a brand new 11-minute video about the way to rent an website positioning to its Do you need an SEO? assist doc web page.

Google’s Maile Ohye outlined the website positioning hiring course of in three steps:

  • Conduct a two-way interview together with your potential website positioning. Examine that they appear genuinely fascinated about you and your enterprise.
  • Examine their references.
  • Ask for a technical and search audit.

Learn all about it in Google releases new video on how to hire an SEO consultant


Additionally on today


Google denies mass search ad disapprovals or bugs with ad policy enforcement

2022: There have been widespread studies of Google Adverts disapproving adverts and accounts, however Google stated nothing was out of the extraordinary.


Snapchat introduces attributable mid-roll ads for Snap Stories

2022: The advert product was in closed beta.


Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations

2019: Google despatched out notifications by means of Google Search Console telling them that cellular app properties and Google+ internet integrations would now not be supported.


Product card buttons pop up on desktop search

2019: Google Procuring product panel provides for “particulars”, “evaluations” and “shops” choices.


Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

2019: The Google advert analysis device was down after displaying knowledge it mustn’t have been displaying. Google was investigating the problem.


Google Image Search removes View Image button and Search by Image feature

2018: After making a take care of Getty Photographs, Google revamped a few of its picture search options and consumer expertise.


Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby

2018: A yr after bringing real-time data inside Google Maps for Android, Google launched it for iOS gadgets.


Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables

2017: Including the phrases “enjoyable info” to queries for animals, vegetation, fruits or greens would floor an inventory of info atop search outcomes.


Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?

2016: Google stated their hyperlink operator wasn’t lifeless however continued to inform site owners to make use of Google Search Console for the very best Google hyperlink knowledge supply.


Wikimedia Foundation Secures $250,000 Grant For Search Engine Development

2016: Knight Basis cash can be used for Data Engine venture that aimed to find “dependable and reliable public data on the Web.”


Marin Software Files For IPO

2013: Marin had been round for rather less than six years and stated its software program platform helped handle greater than $4 billion in digital advert spending.


Dear Google Alerts: Why Aren’t You Working?

2013: For a number of weeks, it had grow to be almost ineffective.


Google Commerce Search Is On The Chopping Block

2013: Regardless of attracting a number of high-profile retailers, it appeared Google was quietly shuttering Commerce Search.


Bing Ads Sticks With Improved Reporting Interface

2013: Customers would now not see the choice to change to the previous model.


Search In Pics: Brin’s Kiteboat, Al Gore @ Google, Google+ Circus & Scary Android Eyes

2013: The most recent photographs displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.


Google: 62% Of Valentine’s Day Restaurant Searches Were Mobile

2012: Google additionally reported last-minute searches for flower-related phrases grew 227% throughout the identical week main as much as Valentine’s Day. 


DuckDuckGo Has Its First Million-Search Day

2012: Formally: 1,067,006 direct searches


If Google Is The New Microsoft, Facebook Is The New Google

2011: Whereas Google in some ways had taken the place of Microsoft, Fb had moved into the new/feared house that Google occupied for plenty of years.


Google Asks: Can Search Trends Predict The Oscars?

2011: “Black Swan” was the favourite for Finest Image primarily based on Google search exercise. (Spoiler: It didn’t win.)


Bing & Yahoo Align With Google’s Trademark Rules For Search Ads

2011: A coverage change meant adverts showing on Bing and Yahoo may very well be triggered by trademarked key phrases, although solely licensed customers might embrace logos within the textual content of their adverts.


Blekko Partners With Stack Overflow To Improve Search Results

2011: 1-2 sentence teaser. 


Blekko Partners With Stack Overflow To Improve Search Results

2011: The settlement referred to as for Stack Overflow’s neighborhood of programmers to “assist enhance and keep programming-related slashtags,”


SearchReviews: A Search Engine For 40 Million Reviews (And Counting)

2011: These 40 million evaluations lined about 4 million merchandise and got here from greater than 1,000 websites.


The State Of Online Marketing In Russia

2011: Yandex was the market chief, with a 64% market share, greater than double Google’s 22% share.


Google Blurs The Line Between Paid & Unpaid Results Again

2010: Mentioned Google: “Enhanced listings are labeled as ads through Google’s ‘Sponsored’ designation, and this experiment is meant to assist us perceive whether or not this can be a helpful expertise for our customers.”


Bing Gets Dedicated Button On New Windows (7) Phones

2010: Considerably satirically, the most important supply of Bing cellular queries on the time was the iPhone.


Google Is Testing SearchWiki As Way To Remove AdWords Ads

2009: Google confirmed it was working an experiment during which customers might customise the adverts that appeared within the “Sponsored Hyperlinks” part of the search outcomes web page by deleting advert outcomes.


Google Snubbed By Dow Jones

2008: Google wasn’t invited to hitch the Dow Jones Industrial Common (DJIA) when different, arguably much less spectacular firms have been, within the first adjustments to the composition of the DJIA since 2004.


Porn Company Wants Google & Yahoo To Protect Kids From Pornography

2008: Co-founder of Vivid Leisure wished Google and Yahoo to do extra in defending youngsters from accessing pornographic content material.


Yahoo Video Gets An Upgrade

2008: Enhancements included further content material together with music, films, TV, information, sports activities, and extra.


Four Newspapers Join To Create Another Local Network For National Advertisers

2008: Gannett Co., Hearst Corp., the New York Instances Co. and Tribune Co. fashioned a three way partnership referred to as quadrantOne.


Search in Pictures: Yahoo Hippies, Protesting Via Google, Vint Cerf With Ask

2008: The most recent photographs displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.


Details On Yahoo’s Advertiser & Publisher Group Leaked

2007: Its demand channels would deal with the advertiser, the availability channels would deal with publishers and the advertising merchandise division would match and bridge the 2 channels.


Yahoo Launches Suggestion Boards – Digg Community Upset

2007: The boards allow you to “browse recommendations from different website guests or submit your individual. Digg-style voting means we will shortly uncover what’s most vital to customers.” 


Baidu 4th Quarter Profits Quintupled

2007: Baidu’s fourth quarter income “soared 400 %.”


Electronic Frontier Foundation To Protect Some YouTube Users Over Viacom’s DMCA Claims

2007: The EFF was asking those that had been falsely accused of posting Viacom copyrighted content material on YouTube to contact them.


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< February 14 | Search Marketing History | February 16 >



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