This present day in search advertising and marketing historical past: February 14


Google Webmaster Instruments comes out of beta

In 2007, Google Webmaster Instruments formally got here out of beta.

Launched in June 2005 as Google Sitemaps, its enlargement led to a name change on Aug. 4, 2006.

Google additionally revealed that Webmaster Central had greater than 1,000,000 customers.

Learn all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments.

Ultimately, Google Webmaster Tools would be rebranded as Google Search Console, on Might 20, 2015.

Additionally on today

Google crawl stats report is missing a chunk of data

2022: This gave the impression to be a widespread reporting subject.

Google AdSense launches related search for content pages

2022: The characteristic was designed to drive incremental advert income whereas encouraging extra engagement from guests.

Microsoft Advertising nearly doubles available markets with 29 more countries

2022: This enlargement would enhance the platform’s attain by 41 million prospects.

EU copyright directive poised to become law, includes licensing fees for search engines

2019: Controversial ‘hyperlink tax’ and content material filtering provisions have been a part of the ultimate language of the Directive.

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

2018: The brand new spec was obtainable via the Gmail Developer Preview, with assist in Gmail slated for later that yr.

Google featured snippets now often followed by the ‘people also ask’ box

2017: Individuals additionally ask obtained extra frequent and outstanding placement in Google.

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google

2014: Search Engine Land would solely write about it if there was some distinctive information worth.

Googling The Weather: From 20% Project To Sophisticated Query Analysis

2014: A take a look at the evolution of weather-related searches and the way Google dealt with them.

Google Publishes Full Text Of EU Antitrust Agreement

2014: The doc contained in depth examples of how search outcomes would look in Europe below the brand new settlement.

New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review

2014: The replace gave customers the choice to override adjustments with out having to evaluation the conflicts first.

For Robocop, Bing Imagines The Future Of Search In 2028

2014: The Bing search people shared a number of screenshots displaying a 3D, three-panel search show that they got here up with for search circa 2028.

The Donkey Cutts SEO Game: Avoid Panda & Penguins

2014: The sport labored like “Donkey Kong,” however changed the objects primarily based off of Google rating indicators.

Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day

2014: The most recent pictures displaying what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related

2013: Google’s Matt Cutts solutions “What number of varieties of messages does the webspam crew ship to Webmaster Instruments?”

Google Now Adds Movies, College Sports, Homescreen Widget

2013: Google Now added film scores from Rotten Tomatoes and film passes from Fandango.

The Google Movie — “The Internship” — Debuts Its Trailer

2013: A comedy about what it was prefer to work at Google as interns (Vince Vaughn and Owen Wilson).

Why The Wikipedia/Google Search Results Study Is Flawed

2012: Examine was primarily based on 1,000 distinctive one-word searches created through the use of a random noun generator on Google UK and performed utilizing Google Chrome on Incognito mode.

Google AdWords Sitelinks Now Uses Related Ads

2012: Google stated they “incorporate textual content from adverts in your account which can be associated to your sitelinks,” to make up the Enhanced Sitelinks.

Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal

2012: Apparently it was enterprise as typical.

Scroogle Says Google Is Blocking Their Privacy Search Engine

2012: Google stated it wasn’t manually blocking Scroogle however they’d automated programs in place that “deter scraping or extreme queries to Google.”

New: Block Sites From Google Results Using Chrome’s “Personal Blocklist”

2011: Whereas Private Blocklist was designed to permit people to construct up their very own distinctive blocklists, Google stated it may use the information to affect the search outcomes for others.

Google Image Search Adds SVG Filter & Google Displays Satellite & Terrain Maps

2011: Two updates for Google Search and Picture Search.

Study Asks, Can You Trust Google’s Personalized Search Results?

2011: For most individuals, search high quality had been declining, outcomes have been much less private, reflecting extra of a standardized Google-centric view than ever earlier than.

Google Wants You To “Map Your Valentine”

2011: It used Google Maps and enabled you to ship an electronic mail card to a partner/accomplice/lover/good friend.

comScore Looks Back At Smartphone Growth In “Mobile Year In Review”

2011: Fb, far and away, was the chief in whole engagement with greater than 3X the cell time spent on Google.

One Mission Accomplished: Microsoft’s Deal With Nokia Injects Windows Into The Smartphone Conversation

2011: It helped create a notion that there have been three cell platforms that mattered and Home windows was one among them.

Twitter As Utility, Like Running Water? That’s Goal, Says CEO

2011: “It must be water. It’s immediately helpful. It’s easy. I don’t should re-learn how you can use water. It’s at all times current,” stated Twitter CEO Dick Costolo.

deCarta Challenges Google With Free Mapping, Local Search Tools Aimed At Mobile Developers

2011: The set of free developer instruments was meant to problem Google Maps and Locations.

ComScore To Report Google Maps Now Number 1

2009: MapQuest’s January month-to-month distinctive guests have been 41.5 million and Google’s have been 42.2 million.

AdWords + Video: Video Ads Come To Google Search Results

2008: Advertisers paid as soon as on a CPC foundation the place any click on counted. So if a person clicked on the URL hyperlink that counted as a click on or if a person clicked to play the video that additionally counted as a click on.

Hitwise Illustrates How A Google Slap Can Hurt Hard

2008: One web site noticed a 87% lower in site visitors for the search time period “automobile insurance coverage”]” as a consequence of a Google penalty.

Microsoft Executive Shuffle Goes “Live”

2008: Who was out and in. Associated protection: Official: Microsoft Management Reorg Announced; Dueling Ad Groups?

Yang’s Letter: Dear YHOO Shareholders, Yahoo Will Be A “Must Buy” For Advertisers & Grow 15% Per Year

2008: He stated Yahoo had a “distinctive mixture of strengths,” together with a robust model and being a frontrunner in show promoting, search promoting, cell and on-line video.

Pew: Americans Increasingly Shop Online But Still Fear Identity Theft

2008: 43% of web customers have been pissed off by the lack of expertise they encounter whereas utilizing the web to seek out out about or purchase items or companies.

Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal

2008: The 2 corporations would share income from clicks or leads generated from AOL distribution.

Vertical Search Provider Healthline Beefs Up Content, Features

2008: Extra search, instruments and content material, plus a market.

Google AdWords Adds Quality Score Column & To Improved Quality Algorithm

2007: Essentially the most important change within the algorithm: they might higher deal with key phrases that had little information.

Google Officially Opens Gmail To World

2007: Gmail restrictions have been dropped.

Google News: Top Of Mind, Even If Not Top Of Traffic

2007: Google Information got here below much more criticism and a spotlight than its obvious utilization as a information useful resource.

Google Scores Higher On Forbes Tests

2007: Google Search obtained an A-.

Google Earth Adds KML Search Feature

2007: Enabled you to seek for Keyhole Markup Language.

VSearch: Embedded Voice Mobile Local Search

2007: VSearch could be advert supported. 

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< February 13 | Search Marketing History | February 15 >

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