At the present time in search advertising and marketing historical past: February 13


Google AMP tales launch

In 2018, Google launched a brand new, visually wealthy cell content material format designed to generate extra engagement from customers.

Breaking with earlier steering, Google didn’t intend for this kind of AMP content material to match your non-mobile content material. As an alternative, this mobile-only content material was purported to be distinctive.

Particularly, Google mentioned AMP Story content material needs to be “fulfilling and standalone.”

Along with Hearst and The Washington Publish, Google labored with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Tales.

Dig deeper:

Additionally on today

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

2020: Google’s Danny Sullivan referred to the corporate’s recommendation given round “a number of updates” in November 2019.

Big Google Partners program changes are coming: What you’ll need to qualify

2020: There have been new necessities for businesses to attain and preserve Google Associate standing beginning in June.

Google backtracks on using (relevant) keywords in your Google My Business description

2020: An replace to the assistance web page about including key phrases to enhance visibility in native search outcomes was disputed by native SEOs and rapidly eliminated.

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

2020: In TechTarget’s current earnings report, the corporate mentioned unpaid site visitors represented 94% of general site visitors within the quarter.

Business owners can now reply to reviews on Google Maps desktop

2019: Enterprise house owners with verified Google My Enterprise listings may reply to opinions left about their enterprise straight in Google Maps on desktop.

Google tests ads in Assistant results

2019: With the Assistant on a billion gadgets, the transfer was inevitable.

Google enables ‘join waitlist’ for restaurants

2019: Clicking on the be a part of waitlist button opened a display screen that identifies the present wait time and enabled customers to enter their celebration dimension.

Google launches new look for ‘people also search for’ search refinements

2018: The solutions both loaded on delay or when a person clicked on a consequence after which clicked again to the search outcomes.

Spotted: Links to competing shopping engines in UK Google Shopping results

2018: The brand new “inclusive” look was in response to the European Fee’s antitrust ruling in opposition to Google.

Google: No comment on possibility of a Feb. 7 algorithm update

2017: Many site owners and SEOs had been noticing some important modifications in Google’s search rankings algorithm.

Google’s ‘people also ask’ search feature officially gains dynamic loading

2017: Google’s folks additionally ask function gained a brand new method for searchers to discover matters within the desktop and cell search outcomes.

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline

2017: Customers may maintain observe of saved locations and share lists with others through textual content, e-mail and widespread messaging apps.

Google Webmaster Tools Data Stopped Updating Almost A Week Ago

2015: The information and instruments had stopped updating Feb. 7.

Search In Pics: Google Disco Ball, A Cacoon & YouTube Cafe

2015: The newest pictures exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

2014: Methods to make infinite scroll pages and faceted navigation extra search engine pleasant.

Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?

2014: EU Commissioners had been contemplating forcing further discussions or stopping the settlement from changing into remaining.

Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

2014: Bing Advertisements had enabled over 60% of the cell site visitors on the Yahoo Bing Community to run sitelinks within the U.S.

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union

2013: A few of the fascinating developments we noticed on Google as a result of State of the Union handle.

Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse

2013: Google Flu Traits overshot the p.c of the U.S. inhabitants with influenza-like sickness by practically double what the CDC reported.

A “Cool” Google Rich Snippet For Snow Conditions

2013: It contained snow depth statistics, new snow stats inside 24 and 72 hours, the circumstances of the snow, the lifts open on the mountain, the present climate and extra.

Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]

2013: Search exercise was up 11% in January over December, to virtually 19.5 billion “core” searches.

Google Fixes Bug That Required Cookies To Search

2012: Google additionally initially reconfirmed that requiring cookies “is just not one thing we’re testing or rolling out.”

Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes

2012: Google launched improved outcomes that shortened the time from symptom-related search to the invention of potential medical causes and circumstances.

Google Apologizes, Continues To Tweak Buzz

2010: Google introduced three tweaks to Buzz (together with altering auto-follow to auto-suggest) and supplied an apology for what it known as a “difficult week.”

Google: ‘Don’t Blame Us For Terrorism’

2009: Google mentioned it shouldn’t be blamed for terrorist use of Google Earth.

Google Analytics On The iPhone: 3 Apps Reviewed

2009: The great, dangerous, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Professional).

Newspapers, Google And The “Devaluation” Of Content

2009: “Google is nice for Google, however it’s horrible for content material suppliers, as a result of it divides that content material quantitatively slightly than qualitatively.”

Android Paid Apps Launch: “It’s Business Time”

2009: builders can begin charging for his or her apps and shoppers will begin getting access to and paying for chosen apps on Android telephones.

Yahoo Discontinues MyWeb, Pushes Delicious

2009: MyWeb launched in 2005, as a part of Yahoo’s imaginative and prescient for a “very particular person Net.”

Google AdWords To “Strictly Enforce” Display URL Policy

2008: The coverage was remaining the identical, however beginning April 1, Google would start “strictly implementing” it.

Google Study: 1.3% Google Searches Return At Least One Malicious Result

2008: They checked 66.5 million URLs and located that 3.4 million had been “suspicious” and three.4 million had been malicious, pointing to 181,699 touchdown websites.

News Corporation A Potential Partner For Yahoo In Avoiding Microsoft, Google Interest ‘Wanes’

2008: Antitrust realities had been probably on the coronary heart of Google’s diminishing curiosity in a search deal.

Third Annual Yahoo Searchlight Awards Happen Against Surreal Backdrop

2008: As Yahoo was shedding its promised 1,000 employees.

Microsoft adCenter Says No To Spanish Landing Pages For US Traffic

2008: The touchdown web page was concentrating on U.S.-based Spanish-speaking prospects.

WPP To Consolidate Search Agencies Under GroupM And Outrider Brand

2008: This consolidation created a world search company with workplaces on a number of continents.

Google On Centerfold Of Marie Claire

2008: The 12-page piece was named Style for Work on the Google Headquarters and highlighted mannequin Britni Standwood all through the Googleplex.

Google Maps Adds “Report Incorrect Data” Link

2007: For any unverified enterprise itemizing, Google would present a “report incorrect knowledge” hyperlink that took you to a web page to simply notify Google of the issue.

Google Search Results Now May Display Malware Warnings

2007: Google’s “This website could hurt your laptop” message linked on to a Google assist doc explaining the message in additional element.

Google Ads Getting New Google Checkout Badges

2007: The icon could be up to date to a badge format just like the Google Checkout buttons utilized by retailers because the program began.

Google Loses In Belgium Newspaper Case

2007: A Belgium court docket discovered that Google did violate copyright when together with materials from a number of Belgian newspapers in its search index.

InfoSpace Joins Forces With FAST For Mobile Search

2007: It sought to marry InfoSpace’s service relationships and content material experience with FAST’s search expertise and PPC platform on cell gadgets.

Wordtracker Adds UK Keywords Option To Keyword Tools

2007: These wanting to focus on the UK area would have an choice to specify UK key phrases solely and be proven associated key phrases based mostly on that knowledge. Now Redirects To AOL Video Search

2007: AOL bought in November 2003.

Special Valentine’s Day Cards For SEOs

2007: Messages included “I like you greater than hyperlinks from Google itself,” “Roses are purple, violets are blue, hyperlink bait is enjoyable and so are you.” 

Eurekster Adds More ‘Wiki’ To Swickis

2007: Eurekster added Q&A performance to Swickis (social site-search widgets) and the flexibility for website customers so as to add hyperlinks straight into the positioning’s index.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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