Google penalizes JCPenney for hyperlink scheme
In 2011, JCPenney was caught participating in hyperlink schemes and, in consequence, discovered itself on the receiving finish of a Google penalty.
The New York Instances was apparently perplexed by how effectively jcpenney.com ranked in natural seek for virtually every part the retailer offered. In order that they requested somebody aware of search engine optimization to look into it.
What they discovered: JCPenney’s web site had 1000’s of weird hyperlinks pointing to it with very descriptive anchor textual content. The Instances shared its findings with Google – and Google took handbook motion. The JCPenney web site was nowhere to be discovered on Google for the queries that they had beforehand ranked primary for.
JCPenney mentioned they knew nothing in regards to the hyperlinks – and subsequently fired their search engine optimization agency.
Learn all about it in New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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