At the present time in search advertising historical past: February 10


Google refreshes Web page Structure Algorithm

In 2014, Google’s Matt Cutts introduced through Twitter that the corporate had refreshed its Web page Structure Algorithm.

The Web page Structure Algorithm downgraded the rating of webpages with too many advertisements on the prime or if the advertisements are deemed too distracting for customers.

This was the third confirmed replace to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Learn all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Additionally on this present day

YouTube reveals 2022 roadmap for shopping features, Shorts and more

2022: Shoppable movies, Dwell Purchasing and heavier procuring integration was coming to the YouTube app.

Google officially displays years in business in local pack

2021: After a number of months of testing, Google formally launched a label that confirmed what number of years a enterprise had been in operation.

In-SERP lead forms convert Google Ads users without a click-through

2021: Google Advertisements introduced its up to date lead type extension, which pops up a type immediately from a click on on an advert in search, Video, and Discovery. 

Google Search Console adds review snippets performance, enhancement and testing reports

2020: Google added an enhancements report, a efficiency report and added help for overview snippets on the wealthy consequence testing software.

How to use Google’s new price competitiveness report in Merchant Center

2020: You possibly can see how your product pricing in comparison with your Google Purchasing rivals.

Facebook buys AR startup building a 1:1 digital map of the physical world

2020: The acquisition seemed to be about augmented actuality, however Scape Applied sciences’ capabilities went manner past AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

2020: On this installment of Barry Schwartz’s vlog sequence, he additionally chatted with Elwell about how the whole lot bought began, working with Danny Sullivan and the way he manages the whole lot on this firm.

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

2017: In e-commerce, URLs on the primary web page of the Google search outcomes had 70% extra inside hyperlinks than the general benchmark.

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

2017: Google took steps to attenuate the impression of its advertisements on CPCs, however advertisers paid as if Google didn’t win its advert positions, not as if Google didn’t bid in any respect.

Google Data Studio beefs up AdWords MCC integration

2017: A brand new “Supervisor Accounts” choice let MCC account holders choose particular person sub-accounts for reporting.

Florida court: Google permitted to delist sites regarded as spam under First Amendment

2017: Google was sued below varied federal and Florida state statutes, principally for unfair competitors.

Search in Pics: Google vintage office, embedded wall offices & hamburger bean bag

2017: The most recent photos exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

2016: Hyperlinks would not present for these within the explicit nation the place a RTBF request was made, whatever the Google version they use.

Google Introduces Rich Medical Content Into Knowledge Graph

2015: Customers would quickly see deeper well being data for greater than 400 circumstances.

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

2015: With just a few exceptions, the highest jewellery advertisers on Google relied closely on product itemizing advertisements (PLAs) within the weeks forward of Valentine’s Day.

After Nine Years, Google’s Udi Manber Moves On

2015: Manber was VP of Engineering at YouTube. Beforehand, he had been in control of search merchandise at Google.

Bing Ads Auction Insights Now Available Globally

2015: Reviews confirmed how your advertisements competed in opposition to different advertisers’ advertisements on the Yahoo Bing Community.

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

2014: Cutts solutions the query: “Ought to I appropriate the grammar of feedback on my weblog?”

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

2014: Visa seemed to be the one main Olympic sponsor to have made Tumblr its Olympic content material hub.

Microsoft Testing “Bing Saves” Search Bookmarking Feature

2014: It was a solution to click on and bookmark a search consequence for later retrieval from a private Microsoft account.

Bing Beats Google With Bitcoin Conversion Tool

2014: Bing introduced that individuals can seek for the present charges, resembling [one dollar in bitcoin].

How One SEO Consultant’s Near Death Experience United The SEO Community

2014: Dana Lookadoo wrote: “Regardless of the future holds, I’m prepared for it, however I do know for sure that I received’t be alone!”

Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

2012: Google added placement exclusion lists and listing solutions.

Google Moves Away From Large Navigation Drop Down Menu

2012: Many of the most important search choices had been again on the prime, putting the much less “necessary”’” search choices in a extra menu.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

2012: The “Spreading Romney” website appeared within the prime outcomes on Google and Bing in a seek for [romney].

Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s

2012: The most recent photos exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Operators In Instant, Profiles In Navigation & AdWords URL On Description Line

2011: No less than three new modifications to look outcomes Google had applied or was testing.

Live Blogging Google’s ThinkMobile Event

2011: Google had seen a 400% enhance in cell searches over the previous yr.

How Much Will Google Pay for Twitter?

2011: Nothing almost as near what Elon paid for it…

Bing Results Get Localized & Personalized

2011: Bing began delivering personalised listings relying on a searcher’s location or previous search historical past, similar to Google had already been doing for a number of years.

Foursquare Sets Super Record During Big Game

2011: It noticed 200,000 check-ins.

Mapquest Introduces Transit, Walking Directions

2011: Taking part in catch-up to Google and Bing.

Google Buzz: The Good, Bad, & Ugly Reactions

2010: “Google Buzz was introduced to widespread derision.” (Correct.)

Policy Change: Advertise Pharmaceuticals On Google AdWords

2010: Solely VIPPS and CIPA licensed pharmacies can be allowed to promote and pharmacies might solely goal advertisements inside their nation.

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

2010: Quintura held 8 patents on the know-how.

They’re Back: AP Stories Reappear In Google

2010: Thus ending an almost seven-week absence.

Google To Develop Superfast “Experimental Fiber Network”

2010: Google? Fiber? Ah, Google FIber!

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

2010: In the meantime, Hitwise Announces January Search Market Share Numbers.

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

2010: Higher basically. However there was much less integration between the commercials and the online.

Google Launches AdSense For Mobile Search

2009: It gave carriers and publishers a fast solution to embed a Google search field on their cell websites.

Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day

2009: In the event you conduct a search at Yahoo on [valentine’s day] or different associated search phrases, you’d see a horizontal search bar with hearts for the special occasion.

Google Wants To Save You Money On Electricity

2009: Google was testing software program that will assist individuals higher handle their house electrical energy use and cut back vitality loss and inefficiency.

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

2009: Enhanced Search Help that included the consumer’s current search historical past was added.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< February 9 | Search Marketing History | February 11 >

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