At the present time in search advertising and marketing historical past: February 1


Google accuses Bing of copying its search outcomes

In 2011, the headline Google: Bing Is Cheating, Copying Our Search Results appeared first on Search Engine Land.

As Danny Sullivan reported: “Google has run a sting operation that it says proves Bing has been watching what folks seek for on Google, the websites they choose from Google’s outcomes, then makes use of that info to enhance Bing’s personal search listings.”

The story truly started in Might 2010, when Google seen that Bing was returning the identical websites as Google when somebody would enter uncommon misspellings. By October 2010, the outcomes for Google and Bing had a a lot larger overlap than in earlier months. Finally, Google created a honeypot web page to indicate up on the high of 100 “artificial” searches (queries that few folks, if anybody, would ever enter into Google).

This story acquired picked up by dozens of media outlets as each firms acquired right into a public disagreement and weblog posts.

Google known as Bing’s search outcomes a “cheap imitation.”

In the meantime, Bing known as the sting operation a “spy-novelesque stunt” and defended their monitoring of client exercise to affect Bing’s search outcomes.

And all this occurred on the identical day as Bing’s Future of Search Event, the place the Google-Bing dispute raged on in individual.

Oh what a day.

Additionally on at the present time

Auto-tagging added to Google Merchant Center free listings

2022: Tagging added URL parameters to your monitoring URLs for higher analytics and measurements.

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

2022: The portfolio characteristic routinely adjusted bidding throughout a number of campaigns to stability under- and over-performing campaigns that shared the identical bidding technique.

Google Search launches about this result feature

2021: The characteristic helped searchers study extra concerning the search outcome or search characteristic they have been excited about clicking on.

Google adds Black-owned business label to product results

2021: The label learn “identifies as Black-owned” and confirmed within the product itemizing outcomes inside Google Buying.

Marketers say COVID vaccines create hope for quick return of in-person events

2021: Entrepreneurs have been seeing an finish to circumstances which have made enterprise journey to coaching seminars, conferences and commerce exhibits unsafe.

Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates

2021: On this installment of Barry Schwartz’s vlog collection, he additionally chatted with Beobide concerning the web page expertise replace.

Bing Ads rolls out multiuser access with single sign-on

2018: Multi-Person Entry allowed customers to have one e mail and password to entry all the Bing Adverts accounts they handle.  

Restaurant owners can now edit menu listings in Google My Business

2018: This made it potential to create a structured restaurant menu for show in cellular search listings straight in Google My Enterprise.

Google Assistant adds new media capabilities ahead of HomePod release

2018: You would now get up to a favourite playlist and use voice to select up the place you left off with Netflix exhibits. 

Google wins ‘right to be forgotten’ case in Japanese high court

2017: Japan’s excessive court docket dominated that search outcomes are a type of speech entitled to safety.

Google’s Fake Locksmith Problem Once Again Hits The New York Times

2016: Corporations, typically not based mostly within the native space, arrange pretend places inside Google Maps to trick the algorithm into pondering they have been regionally based mostly.

Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category

2016: Information from Bing offered key developments on Valentine’s Day-related searches — together with presents, sweet, flowers, eating places and jewellery — and advert efficiency.

Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch

2016: Laborious urgent on the app introduced up a menu for the “I’m Feeling Curious” button.

Google Expanding Candidate Cards, Will Also Offer Primary Voting Reminders

2016: In search and Google Now, customers have been capable of get a mixture of candidate-generated content material and third-party content material concerning the primaries and the election.

Where Yahoo Might Again Compete In Search: Mobile

2014: With the suitable content material and consumer expertise, Yahoo may have generated new “search” utilization and advert income from cellular.

Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund

2013: The settlement ended a number of months of debate over France’s plan to cost Google for linking to French information content material.

Google Submits Formal European Antitrust Settlement Proposal

2013: The proposal was required to deal with 4 “areas of concern” – “search bias” and “diversion of visitors”; improper use of third-party content material and opinions by Google; third-party writer exclusivity agreements; and portability of advert campaigns to different search platforms.

Microsoft Sued By Company That Won Patent Lawsuit Against Google In 2012

2013: The 2 patents (initially issued within the early Nineteen Nineties and owned by Lycos, which later bought them) pertained to the rating and placement of adverts in search outcomes.

The Lead Up To the Super Bowl: How Are We Searching?

2013: Reply: On a number of gadgets. For info on the soccer groups, recipes and snacks.

Search In Pics: The Google Business Card Collection, Silver Android Statue & Golden Gate Bridge Pin

2013: The newest photographs exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

French Court Fines Google $660,000 Because Google Maps Is Free

2012: Google remained “satisfied {that a} free high-quality mapping instrument is helpful for each Web customers and web sites.”

Google Pledges Crack Down on Unscrupulous AdWords Resellers

2011: Below the phrases, businesses had to offer their shoppers with metrics on prices, clicks and impressions on AdWords not less than month-to-month, if no more typically.

Blekko Bans Content Farms From Its Index

2011: Blekko determined to ban the highest 20 spam websites from its index totally, together with

Speculation, Intrigue Surround Google’s Delayed Cloud-Tunes Music Service

2011: Licensing points had delayed the service, regardless of Google providing boatloads of money to music labels.

Google Finally Adds Check-Ins To Latitude, With A Couple Twists

2011: Latitude may ship reminders to check-in at places while you arrive, supported automated check-ins at locations and routinely checked you out while you left a location.

Google New Local Ad Category Invades The “7 Pack”

2010: The native enterprise advert (“enhanced listings“) allowed a enterprise to face out with an “enhanced” presence on the map or within the map-related listings on the SERP.

The Latest On Google News Sitemaps

2010: Information publishers had by means of April 2010 to change their information sitemap to accommodate the brand new protocol.

Report: Google To Bring More “Transparency” To AdSense Revenue Sharing

2010: Google gross sales boss Nikesh Arora reportedly stated that Google would think about giving extra transparency about income splits in AdSense.

AP & Google Reach A Deal – Sort Of

2010: Google and the Related Press reached an settlement permitting Google to proceed utilizing AP content material. However whether or not this can be a long-term settlement was unclear.

SEOmoz Leaves The Consulting Business To Focus On Software

2010: The search engine optimisation company had not too long ago launched Open Website Explorer and supplied quite a lot of search engine optimisation instruments.

Can Google Kill Microsoft’s Internet Explorer 6?

2010: Google introduced they’d be discontinuing their help for “very outdated browsers.”

US Appeals Court Allows Google Street View Trespass Lawsuit To Continue

2010: The Boring couple had first sued Google in early 2008 for taking footage of their suburban Pennsylvania house, which was on a clearly marked personal street.

2000 In Review: AdWords Launches; Yahoo Partners With Google; GoTo Syndicates

2010: Main occasions from the yr 2000 in client search.

Can Searchers Find The Superbowl?

2009: Serps and web sites nonetheless had a number of room to enhance to be able to join with searchers.

Scoring The Superbowl Ads & Search: Do Broadcast Marketers Get Online Acquisition?

2009: It was the yr of the microsite.

Microsoft Makes $45 Billion Bid To Buy Yahoo

2008: Microsoft was able to bid $31 per share to Yahoo’s board of administrators to buy the firm, a deal doubtlessly price $45 billion. (Yahoo ultimately rejected this bid – and it wouldn’t be the final time.) Extra protection of the bid:

Mine The Web’s Socially-Tagged Links: Google Social Graph API Launched

2008: The API allowed builders to find socially-labeled hyperlinks on pages and generate connections between them.

“Open Network” A Reality, C Block Of 700MHz Spectrum Hits $4.6 Billion “Reserve Price”

2008: Successfully, the foundations required that “any authorized client machine” should be allowed to entry the C Block broadband community.

Up Close With Yahoo’s New Delete URL Feature

2007: Pages would proceed to be crawled, they simply wouldn’t get listed.

Google News Engine Bugging Out

2007: It was returning 500 errors, graphics weren’t loading and searches weren’t working.

National Pork Board Goes After Breastfeeding Search Marketer

2007: The Nationwide Pork Board thought one in every of her undertaking’s T-shirts violated their trademark on the phrase “The Different White Meat.”

Google Fensi: Google’s Asian Social Networking Site?

2007: Was it a social community? A sport? Or service. We might by no means know.

Marchex Launches Review Aggregation Feature ‘Open View’

2007: Open View aggregated consumer and professional opinions and generates a dynamic abstract in kind of a single paragraph.

Google To Kick Off X Prize’s Next Fundraising Campaign

2007: X Prize’s mission was to “create radical breakthroughs for the good thing about humanity.”

Aussies Turn Out For Battle Of Sydney; Google Gets Shot Down

2007: Google’s flyover to snap imagery of the Sydney panorama and residents didn’t go as deliberate.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 31 | Search Marketing History | February 2 >

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