The Startup Journal Recognizing Alternatives; The Startup Journey of Catherine Mandungu


Catherine Mandungu is the founding father of Think RevOps, an organization that started because the pandemic was brewing. She realised the income operations market was booming, particularly inside the tech trade, and due to this fact wished to discover what is essentially an untapped market inside the UK and Europe. Discovering a foothold in an often-unexplored space is tough, however Catherine knew she may grow to be a pioneer.

RevOps, or “Income Operations”, is a B2B perform that makes use of automation to assist groups make the fitting selections to develop their enterprise. RevOps brings everybody collectively, making certain collaboration, from advertising, gross sales, service, customer support and finance, and unites all these parts with three shared targets.

These targets are.

  • Pricing for higher conversion and margin
  • Decreasing income leakage
  • Utilizing buyer information to make sure new income alternatives

The tech trade is valued at $1tn within the UK alone, and with a rise in startups and scaleups, this quantity will solely enhance. Due to this fact, RevOps have gotten a necessity, however the lack of expertise inside the sector is stopping progress. That is the void that Catherine stepped ahead into.  Beginning and scaling a enterprise means challenges that must be met, Catherine is open about addressing these.

Overcoming Challenges

1) Discovering Purchasers

Definitely, early on, with no advertising, no partnerships, Catherine did as many on-line occasions and networking as doable. Referrals from individuals and shoppers who knew her work and have been capable of suggest her to their community turned crucial. Though she nonetheless will get lots of referrals from word-of-mouth channels, she is engaged on doing extra round advertising and particularly leveraging partnerships.

2) Making a sustainable enterprise

How did Catherine create a sustainable enterprise, the place she wasn’t ready for the following venture? “I didn’t need the uncertainty of being in between initiatives. So, I created 3 engagement fashions. A revops-as-a-service mannequin to make sure a income each month, transformational initiatives lasting 3 – 6 months at a set venture payment, and variable and eventually brief consulting and training engagements.”

3) Speaking over Zoom

Particularly because of the pandemic, and having to do all the pieces over zoom, Catherine needed to learn to be as genuine as doable to convey her work  and her ardour on-line. Earlier than every pitch, she frolicked understanding her shoppers and their wants and ensured she may place herself as if she have been working of their organisation. After that, it was all about being as animated and vocal as doable!

4) Avoiding Burnout

“Once I first began, enterprise began choosing up. I labored long and hard hours. Nearly 24/7 and I used to be beginning to burn out. Needed to take a step again, regroup. I then began fascinated by how I may replicate the work I did for scale by creating templates and techniques that labored for the trade I used to be catering.”

Catherine’s Background

As an entrepreneurial determine, Catherine is exclusive. She was born in Congo, DRC, after which largely raised within the Netherlands by a single mum of 4 ladies. Coming from a working-class background, privilege didn’t affect Catherine, however fairly private ambition and a want for a greater life. She states her mum is her largest drive and motivation. As soon as she determined to maneuver to the UK to check, there was no stopping her, and he or she has since labored at giant corporations reminiscent of Microsoft, Amazon, and Adobe.

Working for big firms was not her long run plan, as she at all times wished her personal enterprise. Due to this fact, it appeared pure to maneuver into the tech startup and scaleup area.

Along with her footsteps as a information

Sturdy feminine figures have influenced Catherine, and he or she hopes to do the identical, by inspiring women to take the leap and spend money on themselves. Her purpose is to provide girls extra alternatives, and he or she is doing this by teaching girls who need to be nice RevOps leaders or who need to get into that area.

Her birthplace of Congo has grow to be a supply of affect, with Catherine’s purpose being to assist proficient girls in Africa in tech and enterprise. She needs to provide fellow girls a possibility to flourish, no matter the place they start. At the moment, she is collaborating with organisations in Africa to offer extra RevOps consciousness to college students and younger professionals. She can be engaged on a platform that may work as an extension of Suppose RevOps to provide girls in Africa the possibility to work alongside her firm, by offering assist to corporations within the UK and globally.

“Yesterday, As we speak and Tomorrow”

Though 2020 was a sluggish begin, because of the precarious local weather of the world, enterprise began choosing up in the direction of the tip of the yr. Quick forwarding to the current day, Catherine was capable of develop 241% YoY in 2021, and is projected to develop one other 166% YoY in 2022. Her enterprise mannequin is constructed round RevOps-as-a-Service (RO-aaS), which has allowed her to scale to a month-to-month recurring income of 30K+.

Catherine  has made simply over half 1,000,000 in income and projected simply over 800K in about 2.5 years. As a 1-woman operation, that is a tremendous achievement. So, think about what Catherine can do when she begins hiring to scale her enterprise…

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