The Startup Journal Feminine Founder Interview: Rita Bautista, CEO of Latina Podcasters


As a part of our Female Founder series, The Startup Journal caught up with Rita Bautista, CEO of Latina Podcasters.

Based in 2019 by Ms. Bautista, Latina Podcasters is a Latina and licensed minority-owned and operated world podcast community group. Latina Podcasters is altering the panorama of media by streamlining the method for manufacturers and corporations to buy host-read advertisements and curated segments on podcasts with genuine Latinx voices. Beneath the group’s umbrella are its two subsidiary networks: Latino Pods which options exhibits geared for a male viewers, and Latina Podcasters Community that showcases Latina-hosted programming. Go to for extra data.

Right here Rita shares extra about her journey…

TSM: Are you able to inform us, in 10 phrases or much less, what’s the mission of Latina Podcasters?

Rita: Latina Podcasters streamlines the advert shopping for course of on Genuine Latina, Latino and Latine podcasts for manufacturers and companies.

TSM: With a bit extra element, inform us extra in regards to the background of Latina Podcasters and the way it works?

Rita: I fashioned Latina Podcasters to create illustration and amplify the tales of the genuine voices of U.S.-based Latinas, Latinos, and the Latine via podcasts. As a historically underpaid and unrepresented neighborhood, we guarantee our podcasters receives a commission market charge or above by curating premium host learn advertisements for the manufacturers and companies we work with to attach authentically to the U.S. Hispanic market.

TSM: Are you able to cite a selected success story that exemplifies the Latina Podcasters goal and success, one which evokes you?

Rita: We did a marketing campaign for McDonald’s that centered on how McDonald’s has created a optimistic affect in our neighborhood. One among our podcasters produced an advert about her son being ailing when he was youthful, and the Ronald McDonald Home paid for her household to remain close to the hospital. As I listened to the podcast, it made me take a look at the optimistic affect the corporate has had exterior of simply the quick meals business, and the podcaster highlighted this for her viewers.

My success story about getting the podcasters paid market charge or above was whereas I used to be internet hosting dinners in our main markets with our podcasters. Whereas in New York and LA, the podcasters shared all of the issues they had been capable of do due to the cash they had been capable of do due to the community. An important tales I heard got here instantly from these podcasters who mentioned they had been capable of buy houses. I felt what I’ve constructed made a distinction after listening to how these podcasters telling me they’ll now buy houses in two of the costliest markets within the nation.

TSM: What are a very powerful belongings you inform Latinas to assist them discover their “voice” as leaders and entrepreneurs?

Rita: To not be afraid and inform their story. Now we have been unrepresented for too lengthy, and the one strategy to change that’s by stepping up and creating it. Their tales wouldn’t have to be significantly deep. The comedic and humorous tales are additionally vital and make the guts completely happy, however we want creativity and amplification of those tales to maneuver the needle.

TSM: As an entrepreneur your self, going again to your adolescence choices, inform us what components influenced your choice to be an entrepreneur?

Rita: I used to be raised in a family with a mom who by no means took no for a solution. I watched her clear homes, (typically even cleansing homes along with her) promote Mary Kay Cosmetics, spend money on native and worldwide actual property, and do many different jobs to make ends meet. Nevertheless, essentially the most highly effective lesson I realized was that she decided how and when she made cash. That was vital to me and would ultimately empower me to know that I might do that; I had a job mannequin that confirmed me the place there’s a will, there’s a means. So long as your private mission aligned with the larger good, every part ultimately works out.

What’s attention-grabbing, too, is that as an entrepreneur, you have to be versatile and put on many hats. Someday you might be speaking to producers and every particular person podcast host to get their buy-in. Then, the subsequent day you’re the gross sales supervisor, and the next day, you might be face of the corporate who’s speaking to individuals who wish to make investments thousands and thousands in your organization. All of those behind the scenes actions are simply as vital as the subsequent, however you will need to know the right way to be the jack of all trades to grasp your business.

TSM: What do you’ve deliberate for the way forward for Latina Podcasters or the place you broaden into new media companies?

Rita: We wish to create unique items and audio novelas in English, Spanglish and Spanish and have them flip into motion pictures. We’re additionally increasing into YouTube. The large aim is to turn out to be a publicly traded firm.

TSM: What’s a very powerful factor you inform different startup founders? What are your classes realized?

Rita: One lesson is knowing the which means of the phrase grit. Study the phrase and make it a part of your vocabulary. You’ll study extra not giving up in your thought and seeing it via. Pivot quick and with out taking something private. Be open to alter and determine how your organization suits within the altering markets.

The most important lesson I’ve realized is to not take something private, despite the fact that now and again, there’s one factor that hits near house. When you work on not taking something private, then this might be a lot simpler.

Additionally, be sure to prioritize me time. You give a lot of your self as a startup founder, however you additionally exist exterior of the corporate as effectively. Work out what your “self” care routine is and apply it religiously so to be the most effective model of your self when engaged on the corporate.

TSM: What’s one attention-grabbing reality about you that individuals could not know?

Rita: My household owned a circus in Honduras up till the Seventies. Leisure is in my blood, so I’ve realized to grasp many various personalities. This reality has been one of many causes for the success of Latina Podcasters. I additionally performed the baritone horn, lol 😊 .

TSM: That must be a variety of enjoyable. Thanks to your insights. G00d luck in your future successes.

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