The Position of Social Media in Tremendous Bowl LVII Promoting


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The Tremendous Bowl isn’t simply the largest occasion of soccer season — it’s the largest occasion for promoting as nicely. As a substitute of solely counting on a 30-second spot throughout the huge recreation, an increasing number of manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.

Final yr State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as an alternative of creating a Tremendous Bowl business. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video exhibiting off their dance abilities for an opportunity to star in a State Farm video.

Forward of Tremendous Bowl LVII on February 12, we’ve seen manufacturers roll out early adverts and teasers on social media to construct anticipation and engagement. Listed here are a couple of we’ve seen to this point:

The Love Triangle by Doritos

On January 12, Doritos launched a video referred to as “The Love Triangle” starring Jack Harlow. The clip follows the teaser image the model shared on social media simply three days earlier than.

Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star within the firm’s remaining Tremendous Bowl advert.


Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Tremendous Bowl.

PopCorners Breaking Quickly

PopCorners shared a Breaking Dangerous-themed teaser, enlisting actor Bryan Cranston.

As we get nearer to the massive recreation, we sit up for seeing the artistic manufacturers roll out on social to get us all speaking.

Advertising Snippets

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Twitter’s unstable yr could also be impacting manufacturers’ willingness to invest in Tremendous Bowl promoting on the platform.

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