The Renaming of Twitter Ushers in a New Ideological Period on the App


So how’s Twitter’s ‘X’ transition going?

Glad you requested. As Elon Musk appears to be like to reform the app, and have us all sending x’s (as a substitute of tweets), he’s already commissioned a redesign of Twitter HQ in San Francisco, which is now dominated by the corporate’s new black shade scheme, with pirate treasure-like X’s all around the partitions  (regardless of the brand new ‘X’ emblem apparently being an ‘interim branding measure’), whereas he’s additionally now taken again the @X deal with, which, until yesterday, was held by a person.

Elon in all probability purchased it from that person, proper?

Nope, the X workforce simply took it. Apparently, the person had sought to promote it, for one million {dollars}, then the X workforce took it back, as promoting account handles is in violation of Twitter/X guidelines.

So now, @X is the brand new dwelling of Twitter, whereas it’s additionally converted varied official handles to X-related names.

X handle

Sure, ‘Get higher at X. Get higher at enterprise’. Definitely has no ring to it in any way.

So in the event you thought that perhaps the Twitter model would by some means stay on, and that you simply’d simply maintain referring to tweets and retweets, and many others., perhaps not, as Elon does certainly look like pushing forward with a full transformation, which is able to ultimately eradicate the Twitter identify from existence.

Elon has additionally, reportedly, now been given permission to replace the well-known Twitter sign on the office, after a disagreement over permits halted its elimination earlier this week, whereas the corporate’s additionally now debating product naming methodology and course of, in keeping with the brand new id.

So sure, quickly Twitter will totally transition to Elon’s long-held X dream, which may have a big effect on the social media panorama, and will change extra than simply the aesthetic id of the app.

With the shift to X, the app additionally takes on extra of Elon’s id, in alignment together with his political and ideological perspective. On the similar time, Musk additionally continues to weigh in on world occasions by way of his tweets (or x’s). Simply this week, the X proprietor has pushed COVID conspiracy theories, amplified misogynistic content material from Andrew Tate, criticized perceived authorities censorship, and extra.

On the similar time, he’s additionally attempting to win again extra advertisers, by re-sharing their ads to his 150 million followers, whereas X can also be threatening to remove its new gold checkmarks from manufacturers that don’t sustain their common advert spend.

It’s an uncommon pitch, which is extra of what X is about, imposing selective guidelines round ‘free speech’ and utilization, whereas additionally trying to maintain manufacturers spending within the app, regardless of considerations across the former.

It appears unlikely that the X re-brand goes to shift notion on this respect, and if something, it might make issues worse, with the brand new model of the app seemingly set to undertake an much more unapologetic method to imposing Musk’s imaginative and prescient.

Which is basically what that is. X is Elon Musk’s model of ‘free speech’ and fairness, it mirrors his perspective and beliefs, be it inconsistent, reactive, outright flawed, and many others.

The brand new X app embodies all of this, which might be the immediate that pushes extra of those that don’t agree away from the app.  

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