With Meta’s 2023 “Connect” AR/VR conference developing in simply over every week, it comes as little shock to see the following iteration of its Ray-Ban Tales glasses showing within the FCC’s product ID listings, which is a key, ultimate step earlier than the product is definitely launched in shops.
As noticed by Janko Roettgers, a brand new FCC itemizing for “Luxottica Group Good Glasses” supplies a primary overview of a number of the key working system particulars for the following model of Meta’s camera-equipped glasses. Luxottica, the proprietor of Ray-Ban, has partnered with Meta on its wearables push, as a part of Meta’s bid to make them extra modern and attractive, versus some robotic tech machine (ala Google Glass).
Meta’s already offered some info on the next version of its Ray-Ban Stories, which is able to reportedly allow the wearer to stream video on to Fb and/or Instagram, whereas they’ll additionally embody performance to let viewers communicate to the wearer as they stream.
That would make them very interesting to the rising cohort of live-stream video stars, enabling them to create extra in-the-moment, P.O.V. clips, during which they’ll additionally reply to viewer prompts whereas they watch, which might additionally set the scene for a brand new sort of interactive expertise.
Although possibly not in a great way. I can think about some streamers are going to make use of this to tackle dares posted by their viewers, with the extra audacious requests doubtlessly incomes them larger donations in-stream.
However given the rising quantity of streamers who you now see wandering the streets with their telephone on a hand-held gimbal, some even with feedback coming by means of a tool speaker, it’ll possible be a well-liked possibility, which might see Ray-Ban Tales grow to be a extra in-demand product.
Which the primary model was positively not.
Studies counsel that over 90% of the first wave of Ray-Ban Stories users have since stopped using them, whereas general gross sales have been considerably decrease than Meta had anticipated. Nonetheless, the machine is the precursor to Meta’s full-feed AR glasses, that are still in development, and whereas gross sales of those preliminary glasses will not be enormous, the method will allow Meta to ascertain a manufacturing pipeline, that’ll finally be expanded into that subsequent stage.
So there’s worth to the method past the machine itself. And if Meta may make its Ray-Ban Tales extra interesting, even to a smaller cohort of streamers, that might assist to onboard extra customers, and spark new utilization, which is able to assist to reinforce the enchantment of its evolving product push.
And possibly, it’ll kick off an entire new set of content material traits, which is able to additional drive extra curiosity.
Reside-streaming had a second again in 2015, when Meerkat took the market by storm, however in current occasions, we’ve seen curiosity rising as soon as once more in sharing your real-time perspective or offering a extra in-the-moment, participating video feed.
We’ll discover out extra quickly, with Meta’s Join convention to be held on September 27th and 28th.
