The brand new Bing has didn’t take any market share from Google after six months


It’s been simply over six months because the new AI-powered Bing with Bing Chat launched – however its general search engine market share stays nearly unchanged globally and within the U.S.

Why we care. When the brand new Bing launched, it felt just like the daybreak of an thrilling new period in search. Microsoft appeared to have a professional likelihood to erode a few of Google’s dominance and change into a very worthy competitor to Google, due to its new conversational and generative AI tackle search. Sadly, that hasn’t occurred.

By the numbers. Bing’s U.S. search market share was 6.47% in July, per StatCounter.

The brand new Bing has didn't take any market share from Google after six months 7
  • In February, when new Bing launched, it’s market share was 6.35%. Bing’s market share peaked at 6.61% in March.
  • However Bing’s U.S. market share was usually over 7% in 2022, with a excessive of seven.82% in November.

Bing’s world search market share was 2.99% in July, per StatCounter.

Global Search Market Share July2023 Statcounter
The brand new Bing has didn't take any market share from Google after six months 8
  • The best Bing’s world search market share has been this yr was in January, at 3.03%, a month earlier than new Bing was introduced. In 2022, Bing was constantly over 3%.

Microsoft disputes these numbers. A WSJ article right now (paywalled, so I’m not linking to it) famous that:

  • “[Microsoft] disputed exterior information, saying third-party information firms aren’t measuring all of the people who find themselves going on to Bing’s chat web page.”

StatCounter mentioned its information takes visitors to and from Bing’s chat into consideration.

Yusuf Mehdi, Microsoft’s company VP and client CMO, instructed WSJ the corporate’s inside information reveals Bing taking market share from Google, however failed to supply any figures.

  • “We’ve made extra progress within the final six months than we’ve got within the earlier decade or two mixed. We’re delighted with our begin,” Mehdi mentioned.

This declare appears a bit odd, contemplating round this time 10 years in the past, Bing’s search market share was 17.9%, per comScore.

How Microsoft celebrates six months. Microsoft’s Aug. 7 blog post highlighting the variety of chats (1 billion) and pictures created (750 million), in addition to 9 quarters of progress for Edge. And it earned them a stunning quantity of PR due to many publications overlaying the launchiversary (Search Engine Land was not amongst these, as a result of there was nothing new to report back to you).

Dig deeper. Right here’s a few of our earlier protection of the AI search engine arms race that by no means really grew to become a race:

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