The Meme-ification of Barbie

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Come on Barbie, let’s go occasion.

Final week the trailer and solid posters for this summer season’s anticipated movie Barbie the Film obtained social media buzzing.

The trailer itself is pretty obscure. Exterior of introducing the principle characters of the movie, the clip reveals few particulars in regards to the precise plot to construct intrigue amongst audiences.

Just a few hours earlier than the trailer dropped, official pictures of the solid have been launched on Twitter. Every picture options stylized graphics of every Barbie character and their occupation.

Upon the discharge of the trailer and pictures, Warner Bros. launched the Barbie Selfie Generator, an AI-powered web site that permits customers to place their very own images together with a Barbie-style occupation in a graphic that resembles the solid pictures.  An accompanying TikTok filter was additionally created.

Nearly instantly, social media feeds have been flooded with AI-generated memes.

Social media customers who’re excited in regards to the movie rapidly created and shared their very own pictures, distributing worthwhile user-generated content that has the potential to get additional attain than the preliminary trailer or official posters.

This UGC play touches on an essential component of nostalgia for many who performed with Barbie dolls as a toddler. A part of the enjoyable of enjoying with Barbies was having the dolls act out real-life eventualities and gravitating in the direction of Barbies who had occupations we have been eager about.

In different phrases, many people needed to be Barbie and by making ourselves the topic of Barbie-inspired memes, we could be.

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