Ever since Elon Musk took over as CEO of Twitter, there’s been loads of modifications on the platform. Some individuals adore it, whereas others usually are not so positive. So far as manufacturers are involved, many have left the platform or quickly paused adverts attributable to elevated hate speech, security issues, and Musk’s total lax strategy to content material moderation, account suspensions, and different points.
Right here’s a rundown of all of the modifications which have occurred thus far. Whether or not you’re a fan or not, it’s value maintaining with what’s taking place.
The newest within the Twitstorm:
- Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform (Wall Road Journal). “Underneath the brand new Twitter plan, advertisers who ebook at the least $500,000 in incremental spending will qualify to have their spending matched with a “100% worth add,” as much as a $1 million cap.”
- Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover (Social Media Right now). Musk is quoted saying “None of our insurance policies have modified. Our strategy to coverage enforcement will rely extra closely on de-amplification of violative content material: freedom of speech, however not freedom of attain.”
- Twitter stops policing Covid misinformation (Wall Road Journal) Twitter is loosening moderation tips and has stopped imposing insurance policies aimed toward stopping Covid misinformation.
- Apple has “mostly” stopped twitter ads (Mac Rumors) “Apple has reduce on its Twitter promoting, in response to Twitter CEO Elon Musk. In a tweet, Musk stated that Apple has “largely stopped” its Twitter adverts, asking if Apple hates “free speech.”
- Are we officially saying goodbye to Twitter? It depends on who you ask The evolution of suspended accounts, fired executives, and Musk’s horrible jokes.
- Twitter adds Official badge, then Musk immediately kills it Precisely what it says.
- How brands and agencies are reacting to Elon Musk’s radical changes at Twitter Many, together with GM, Normal Mills, and Apple have suspended their accounts.
- Elon Musk taking over Twitter, but most marketers not worried Did we converse too quickly?
What occurred:
- In January, Elon Musk began investing in Twitter, securing a 9.2% stake, making him the most important shareholder within the firm.
- Musk reached an acquisition cope with Twitter in April however raised issues over spam accounts on the platform, claiming Twitter had not offered him with an correct estimate of their quantity.
- Additionally, in April, Twitter introduced that Musk would be part of the corporate’s board of administrators. Shortly after, Musk stated he wouldn’t be becoming a member of the board in any case.
- By mid-April, Musk provides to purchase Twitter at $54.20 per share, valuing the corporate at about $43 billion, in response to a securities submitting.
- Twitter adopts a poison tablet provision to forestall the Musk acquisition however then accepts Musk’s provide to accumulate the corporate and values the deal at $44 billion.
- In Might, when Musk stated the deal was on “short-term maintain” over bot issues. Musk posted a Reuters report a few public submitting from Twitter earlier in Might that stated faux accounts made up lower than 5% of customers on the platform. Musk then says he needs “particulars supporting calculation that spam/faux accounts characterize lower than 5% of customers.” Two hours later, Musk says he’s “nonetheless dedicated” to the deal.
- Quick ahead to July, Musk strikes to terminate his acquisition of Twitter, pointing to the difficulty of faux accounts. Twitter sues Musk to power him to finish the deal.
- By October, after a months-long effort to terminate the deal, Musk proposes to finish the deal on the unique provide value of $54.20 a share at a complete value of roughly $44 billion.
- On the finish of October, Musk closed a deal to accumulate Twitter on the ultimate day earlier than the trial would have moved ahead. Moreover, lots of Twitter’s high executives have been fired, together with CEO Parag Agrawal, chief monetary officer Ned Segal, chief authorized officer Vijaya Gadde and normal counsel Sam Edgett, in response to a supply.
- Musk stated that he would forgo any vital content material moderation or account reinstatement selections till after forming a brand new committee dedicated to the problems. “Twitter might be forming a content material moderation council with extensively various viewpoints,” Musk tweeted. “No main content material selections or account reinstatements will occur earlier than that council convenes.”
- In November, Twitter started huge layoffs, reducing its employees of seven,500 to just about half.
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About The Creator
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
