The How + Why of Selecting Textual content for Your Video


Is there something extra necessary than choosing the proper TikTok fonts? And no, we won’t settle for “the start of your firstborn” or “that point you graduated college” as solutions.

It feels like we’re exaggerating (and okay effective, we’re), however like some other design resolution, your font alternative says quite a bit about your model id and the viewers you’re attempting to enchantment to on TikTok.

And whereas the choice could also be necessary, choosing the proper font for TikTok doesn’t must be intimidating.

We’ll train you what TikTok’s fonts are, what they are saying about your video, and reply your incessantly requested questions on them.

What are TikTok’s fonts?

TikTok fonts are the lettering styles available within the app. While they technically should be called “TikTok typefaces,” we’ll save the pedantic “font vs. typeface” definitions for another day.

You can choose between Classic, Typewriter, Neon, and Serif when adding text to your video or photo. Each comes with its own flavor, so to speak, so choose wisely.

Here’s our take on TikTok’s fonts.


Classic is simple and clean. And if it reminds you of the good parts of 2020 (when everyone was stuck at home making trending TikToks), that’s because this was the font TikTok used back then.

TikTok’s Classic font looks a lot like Proxima Nova, a still-popular font that was everywhere in the early 2000s. It’s been the primary typeface for many online juggernauts, like BuzzFeed, Mashable, NBC News, and Wired.

Classic is friendly and understated. It won’t distract from your content, so it can be your go-to for any body copy in your videos. It also makes for easy reading in how-to videos or infographics.

Try mixing it up by pairing it with a font with more flair, and boom: You’ve got a logical design.


Typewriter is paying homage to old-school non-public eyes, chain-smoking within the pouring rain whereas staking out a femme fatale. It’s giving main Fifties grunge/nostalgia vibes.

Typewriter’s classic really feel makes it excellent for throwback or retro content material, however it’s additionally a beautiful match for extra poetic or dreamy posts.

Only a warning: We wouldn’t advocate utilizing Typewriter for lengthy blocks of textual content. Basic is perhaps a greater font alternative if you’ll want to write a paragraph.

typewriter for noir vibes


TikTok’s Handwriting font is ideal for the cottage-core besties on the market. This font skews extra female, so it’s nice for these making any type of magnificence or fashion-forward content material.

Be cautious of utilizing Handwriting to kind out quite a lot of phrases, although. Whereas fairly, this font might be troublesome to learn. It really works finest as a heading, title, or for emphasis.

handwriting cottagecore blackberry jam


Geometric, vivid, and poppin’, Neon has a slight artwork deco lean to it. You can additionally argue that Neon has Vegas vibes, and also you wouldn’t be unsuitable.

Use it to emulate old-school film posters or give your content material a gritty Hollywood really feel.

Simply bear in mind: This font is designed to come out, so don’t make it compete with itself. Neon can stand alone.

You’re not going to wish to use it to write down lengthy paragraphs, both. One to a few phrases ought to suffice.

neon for your fun-filled moments


The one serif on this checklist, the Serif font is, properly, a basic serif font. (Serifs, FYI, are the ornamental strains added to the principle type of a letter.)

Serifs typically learn as extra high-end or luxurious, so utilizing this font can evoke a way of event, like weddings or a go to from the Queen.

You could be a bit extra relaxed along with your use of Serif. Lowercase Serif works for physique copy, so you may kind out longer items of textual content. In all caps, it will possibly work properly as a title or header.

serif makes for a lovely classic font

add textual content to TikToks

There are two predominant methods so as to add textual content to your TikTok movies: utilizing the TikTok app or a third-party TikTok fonts generator.

Exterior instruments may give you extra typeface choices, however that’s not at all times the most effective name. Maintain studying for extra on that!

Including textual content within the TikTok app

Add textual content to your content material in 4 straightforward steps:

Step 1: Open your TikTok app

Navigate to the plus icon in the course of your backside row. Right here, you may both movie a brand new TikTok or add your content material.

plus icon to upload content

Step 2: Click on the Textual content button within the high proper

Then, scroll by means of your fonts and colours and decide one which has the vibe you’re going for.

choose vibe with text colors fonts

merry catmas classic

Step 3: Hit Achieved within the high proper nook

Fill out your caption and add any hashtags you want.

describe post add hashtags

Step 4: Publish your content material by hitting Submit!

That’s it!

Including textual content utilizing a third-party desktop device

You need to use a number of instruments so as to add textual content to your TikToks, so the tactic you observe will rely upon the device at hand. However with intuitive choices like Canva or Vimeo, the method needs to be pretty simple.

For Canva, for instance, the steps can be:

Step 1: Seize a template or add your personal video

grab template or upload video

Step 2: Click on on the textual content

canva text

Step 3: Modify as mandatory

adjust option canva

Step 4: Obtain and add to TikTok as you usually would

download photo and upload to tiktok

In contrast to TikTok’s pretty restricted font decisions, utilizing an exterior device opens up a complete world of fancy characters you may add to your content material.

However FYI, TikToks that seem like they’re made in-app are usually extra well-received than super-polished advertising and marketing movies. So even in the event you do create the video in a third-party app, you would possibly wish to use TikTok’s fonts regardless.

Why you ought to be utilizing textual content in your TikToks

Including textual content is a straightforward win to your TikTok content material. Listed below are a number of the explanation why.

And don’t neglect, if one thing isn’t working, take a look at one thing else! Experiment with completely different texts and font sorts till you discover one thing that works to your model.


The For You web page is a relentless waterfall of content material. If you wish to stand out, you’ll want to seize individuals from the get-go. Place some eye-catching textual content in your video’s thumbnail and the primary few seconds.

Your on-screen textual content also can emphasize the necessary elements of your message you don’t need viewers to overlook.


Replying to @Aussie_Cnt one other day one other slay from Gen Z 🫡 #genzlife #genzoffice #corporatelife #workhumour #emailsignoffs #corporatetiktok

♬ original sound – oilshore

In the event you’re nonetheless not seeing the success you deserve, strive TikTok marketing strategies and observe it up with some TikTok tricks.


Not everybody watches movies with sound. You may attain a wider viewers by together with textual content along with your movies.

It’s also possible to use textual content to assist break down longer items and make it simpler for viewers to grasp what you’re saying.

Plus, TikToks with textual content elements are extra accessible to Deaf and hard-of-hearing viewers, which means that you simply’ll be capable of attain extra individuals.


Ignore our alphabet cheat sheets 😂 #alphabetchallenge #abcchallenge #couplestiktok #husbandwife #couple #trend #marriage #nailedit

♬ original sound – Noah and Lori

search engine optimization

The TikTok algorithm is much less of a thriller than prior to now, and video search engine optimization is an actual factor.

It’s also possible to optimize your TikTok SEO by together with key phrases in your on-screen textual content.

TikTok has also said that utilizing its options, like results and textual content, may have a optimistic affect in your content material’s rating on the For You web page.

Incessantly requested questions on TikTok fonts

What font does TikTok use?

TikTok makes use of the Basic font, which is almost equivalent to Proxima Nova – Semibold.

How do you get a font username on TikTok?

Determining ​​the best way to get a font username on TikTok or use particular characters or cool fonts in your TikTok bio is straightforward. You merely have to make use of a third-party textual content generator like this one from Fontalic. Enter your required textual content, select your favourite output textual content, after which paste your fancy font into your TikTok profile.

tiktok profile coldemort

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