Fb Messenger advertising could be a highly effective a part of your digital technique. Consider it as a direct line to your clients the place you may inform them how superior you’re and what ache factors you may remedy for them.
Under, we’ll clarify how one can use Fb Messenger for advertising. We’ll additionally discover the perfect Fb Messenger advertising methods for 2023.
So, whether or not you’re simply getting began with Fb Messenger or on the lookout for new methods to enhance your technique, this one’s for you!
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
What is Facebook Messenger marketing?
Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. It is the act of businesses sending messages directly to users’ Facebook inboxes with the intent of nurturing leads, raising awareness about your business, or making sales.
Facebook Marketing allows businesses like yours to build personal relationships with customers. And it will better target your marketing efforts. You can use Messenger marketing to send updates, special offers, and product information. But one of its biggest advantages lies in building relationships with consumers.
What is the benefit of marketing on Facebook Messenger?
Facebook Messenger is an incredibly popular app (the second most popular iOS app of all time, simply behind Fb itself). Android customers alone have downloaded it greater than 1 billion instances. Meaning there are a billion potential customers so that you can market to.
Additionally, Fb Messenger advertising permits your enterprise to ship one-on-one messages or messages to teams. This makes it an environment friendly but private platform for constructing relationships with potential clients and offering them with updates about your services or products. The intimate one-on-one nature can really feel such as you’re messaging a good friend as an alternative of a faceless company.
And this may be the perfect half: Fb Messenger advertising might be automated. With the fitting automation software program, you may have all of the mundane, repetitive duties achieved for you. We have now included just a few attention-grabbing Messenger chatbot advertising examples on the finish of the article.
The 5 high Fb Messenger advertising methods
There are lots of methods you need to use Messenger advertising to your benefit. To get you began in your journey, we’ve queued up just a few of the highest Fb advertising methods.
Listed below are 5 Fb Messenger advertising methods you may strive at the moment.
1. Use an FAQ chatbot to interact with clients 24/7
Facebook Messenger chatbots are a robust device for partaking with clients 24/7.
When automated, Fb Messenger chatbots tackle the position of a human agent. They supply immediate responses to widespread questions and points. This manner, your clients don’t have to attend for solutions to their questions. It improves your response charges and, by default, your customer experience.
Whenever you automate your FAQs, you’re additionally saving your buyer assist staff from having to do the work. Fixed, repetitive solutions can put on an individual down. Don’t have them doing mundane work a robotic can maintain!
You may also use Fb Messenger chatbots to ship automated advertising messages, resembling new product bulletins or particular presents you realize your viewers will likely be taken with. This enables your enterprise to succeed in a wider viewers along with your advertising campaigns.
And as if all that isn’t sufficient, Fb Messenger chatbots additionally supply the good thing about monitoring buyer engagement and exercise 24/7. This information can be utilized to enhance customer support additional or tailor advertising messages to particular demographics.
2. Ship content material to your viewers one-to-one
As talked about above, Fb Messenger advertising is an effective way to ship content material to your viewers one-to-one.
You should use Messenger to ship personalised messages to your subscribers. This ensures that they see the content material that you just’re sharing. It feels extra intentional than simply noticing an commercial in your Fb feed.
Moreover, Fb Messenger lets you phase your viewers so that you could ship totally different messages to totally different teams of individuals. This ensures that you just’re solely sending related info to those that are taken with it.
3. Present a customized buying expertise to drive gross sales
Your model can present a customized buying expertise to your clients by means of Fb Messenger. And you may automate the method with chatbots.
Chatbots are an environment friendly manner to offer that non-public contact and use AI and machine studying to provide your buyer a tailor-made expertise.
For instance, a chatbot can suggest merchandise primarily based on the consumer’s previous buy historical past or searching habits. It could additionally reply product availability, delivery instances, and return coverage questions.
Chatbots may also accumulate consumer suggestions and tackle any issues in real-time. By offering a customized buying expertise through Fb Messenger, manufacturers can enhance gross sales and construct loyalty amongst their buyer base.
4. Join and have interaction throughout a Fb Dwell occasion
Facebook Live events provide the alternative to work together along with your followers and followers in real-time. And Messenger gives an prompt option to join with them.
Fb Dwell has a feedback part the place you may reply any questions that your viewers throws at you. However in the event you see requests or feedback that may profit from a extra personalised reply, shoot that individual a message through Messenger.
Let’s say they requested when a brand new product will drop. You possibly can ship them a follow-up afterward and ask in the event that they wish to be one of many first individuals to know when it does.
Then, if they are saying sure, you may ask them for his or her e-mail and signal them up on your checklist. Your Dwell remark part simply gave you the proper in to a dialog that may result in a lead.
5. Strive Fb Messenger adverts
Since Fb mixed with Instagram, Messenger ads appear among the many finest locations for manufacturers and digital entrepreneurs to place their cash behind.
Fb Messenger adverts enable manufacturers to begin a dialog with potential clients. This may help to construct relationships and create loyalty amongst clients.
Plus, you may goal your adverts to individuals already utilizing Messenger and taken with your providing! This can maximize your probabilities of being seen.
There are 4 kinds of Messenger adverts you need to use:
- Click on to Messenger adverts: A basic, customary advert that features a call-to-action (CTA) button. Set your CTA to “Ship Message,” and also you’ll have a simple manner on your shopper to begin a dialog with you.
- Sponsored messages: Do you have already got conversations with customers taking place on Messenger? Then strive sponsored messages. These allow you to retarget present clients with adverts like promotions and offers.
- Messenger Tales adverts: Reap the benefits of the recognition of Messenger Tales. Your advert will likely be sandwiched between natural Tales by your customers’ followers for a pure segue.
- Messenger inbox adverts: These Messenger inbox adverts will present up within the chat tab inside the Messenger app.
6. Assist your followers discover content material
You don’t at all times need to be pushing your content material onto your followers. For those who give them the choice to seek for content material utilizing your Messenger chatbot, you may assist them pull content material themselves.
This manner, they’ll simply discover the knowledge or content material they’re on the lookout for with out feeling like they’re being bombarded with adverts or promotions. Plus, it’s an effective way to maintain them engaged along with your model.
Inventive Fb Messenger advertising examples
You’re in all probability able to get began implementing Messenger advertising methods immediately! However earlier than you do, take a look at this roundup of inventive Fb Messenger advertising examples.
DeSerres, an artwork provide retailer, noticed an enormous spike in gross sales in the course of the pandemic lockdowns. It comes as no shock as individuals have been on the lookout for new pandemic-friendly hobbies.
With the inflow of on-line orders got here a surge in buyer assist requests. DeSerres chose Heyday, a Facebook messenger chatbot, to assist with communication.
Inside mere weeks of implementing Heyday on all buyer touchpoints, together with Fb Messenger, the AI dealt with hundreds of buyer inquiries. This freed up their inside staff to do extra complicated work. We’re prepared to guess the inner staff’s job satisfaction skyrocketed, too. Think about having the burden of responding to hundreds of messages taken off your plate!
Groupe Dynamite, a Canadian-owned international trend retailer, operates over 300 shops throughout Canada and the USA.
They, like so many others, noticed the untapped potential of social commerce. Groupe Dynamite wished to attach with customers in the course of the 2020 pandemic.
However they wanted assist placing the fitting tone and enhancing their buyer expertise. They turned to Heyday to help connect with consumers throughout social media and chat apps.
Fb Messenger is a favourite amongst Groupe Dynamite’s viewers. By implementing Heyday, the corporate was capable of give clients a way of partaking over their favourite channel. Heyday additionally helped to enhance effectivity amongst its gross sales and assist workers.
Heyday and Group Dynamite collaborated to create a bilingual French-English resolution. This made it doable for all clients to talk to the corporate within the language they most well-liked.
Additionally they constructed product search into the chatbot. This made it so simple as doable for patrons to search out the merchandise they love inside the chat window.
Expedia created a Fb Messenger chatbot the place customers can seek for accommodations. It’ll show the highest 5 choices primarily based on the place and once you journey.
You’ll want to offer particulars about your journey dates with Expedia, however many shoppers say it’s value it. That is a type of handy instruments that prevent time scrolling by means of pages of outcomes.
Supply: Expedia on Messenger
The World Well being Group (WHO)
In the course of the 2020 pandemic, organizations like WHO needed to battle in opposition to a lethal virus but additionally the unfold of misinformation about COVID-19. To fight this, they turned to a Fb Messenger chatbot.
With the potential to succeed in billions of individuals as a simple option to unfold info, a Fb Messenger chatbot was a simple win throughout a darkish time. The service offered the most recent information and data on COVID-19.
It included particulars on signs and how one can defend your self and the individuals round you. It additionally offered the most recent state of affairs experiences and numbers in real-time.
WHO additionally collaborated with the College of Cambridge and the UK Cupboard Workplace on an answer that gamifies myth-busting! They created a sport referred to as GO VIRAL! that helps individuals to identify misinformation about COVID-19. You possibly can entry the sport through their Fb Messenger chatbot.
Supply: WHO on Messenger
ATTITUDE is a beloved Canadian model that creates pure private care and family merchandise. They’re 100% vegan, cruelty-free, and made with out artificial substances. Their on-line gross sales exploded in the course of the pandemic.
As such, ATTITUDE wanted to increase its buyer assist system. With excessive requests on channels like Fb Messenger in any respect hours of the day, they wished to make use of automated chat with conversational AI.
Heyday and ATTITUDE created a customized AI-powered chatbot. It automated solutions to FAQs round order monitoring, product questions, and different easy queries. The chatbot gives personalised product suggestions, clients with in-stock notifications, and extra.
ATTITUDE couldn’t be happier with the outcomes. Myriam Chiheb, ATTITUDE’s ecommerce supervisor, loves that they’ll handle buyer communications at scale and on finances.
“We would have liked one thing that allowed us to speak spontaneously with clients, to answer their questions extra rapidly,” stated Myriam. “Emails are a bit ‘colder’ than chat; chat is extra like a dialog, which is absolutely what we have been on the lookout for.”
Interact with consumers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.
Flip customer support conversations into gross sales with Heyday. Enhance response instances and promote extra merchandise. See it in motion.