The Common Social Media Media Supervisor Wage in 2023

May 11, 2023

Are you contemplating a career in social media? Understanding the typical social media supervisor wage will help you identify if that is the correct job for you.

Social entrepreneurs are extremely wanted in in the present day’s digital age, and social media advertising salaries range relying on expertise, location, and trade.

On this article, we’ll discover common salaries for social media managers worldwide to provide you an concept of what you need to cost in your work.

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

Average social media manager salary in 2023

How much do social media managers make in 2023? Since the industry is still relatively new, salaries for social media professionals have yet to be standardized.

In some companies, social media marketers are treated like interns. In others, they are essential members of the C-Suite.

In general, though, according to PayScale and Glassdoor, social media manager salaries average around $50K per year. Here’s a quick breakdown of social media management salaries in Canada, the USA, Europe, and the United Kingdom.

Average social media manager salary in Canada

Data from Glassdoor finds the typical wage for a social media supervisor is $53,759 per 12 months in Canada.

Supply: Glassdoor

Payscale reveals the typical social media supervisor’s wage is round $48,946 annually in Canada.

Supply: Payscale

On the excessive finish, some roles boast as much as $85,500 per 12 months on Glassdoor and $64,000 on Payscale. A few of these roles embrace money bonuses of $9,000-$11,00. On the low finish, social media supervisor salaries sit round $42,000 per 12 months on Glassdoor and Payscale, respectively.

Supply: Glassdoor

Payscale additionally finds that social media advertising supervisor salaries in Canada are larger in massive cities like Toronto, Montreal, and Calgary. Surprisingly, social media managers in Vancouver earn round 3% lower than the nationwide common.

Supply: Payscale

Common social media supervisor wage in US

According to Glassdoor, the typical social media supervisor wage in the US is $57,852 per 12 months.

Supply: Glassdoor

Payscale found a similar average for social media managers within the US, at round $54,755 yearly.

Supply: Payscale

Whereas Glassdoor discovered some roles can see as much as $85,473 USD per 12 months, there are additionally roles paying as little as $23 per hour.

By way of location, Payscale discovered that roles in social media supervisor salaries in New York, Los Angeles, Chicago, and San Francisco are larger–with San Francisco providing salaries as much as 51% greater than different elements of the nation.

Supply: Payscale

Common social media supervisor wage in Europe

European information on the wage of a social media supervisor is a bit more durable to pin down, as currencies and payscales range extensively. Right here’s what we did discover:

Data from SalaryExpert reveals that the typical social media wage in the Netherlands is €74,127 yearly.
In Germany, you possibly can count on to earn a mean wage of €35,705 yearly (according to Payscale.)
Glassdoor finds that in France, you earn a mean of €39,039 yearly.
In Spain, you make round €30,528, according to Glassdoor.
Italian social media managers make an average salary of €47,303, Glassdoor finds.
Payscale reveals that in Poland, you make around 84,000zł per year.
Glassdoor reveals social media managers in Switzerland make an average salary of CHF 99,366 per year.

Common social media supervisor wage in the UK

How a lot does a social media supervisor make within the UK?

Effectively, based on Glassdoor, social media supervisor salaries in the UK (UK) average around £37,429 per year and might attain as excessive as £60,000 per 12 months.

Supply: Glassdoor

Payscale finds the typical UK social media supervisor wage sits round £25,922 per 12 months and goes as excessive as £40,000.

Supply: Payscale

By location, social media advertising supervisor salaries are highest in London and decrease in locations like Brighton and Manchester.

Supply: Payscale

Social media supervisor salaries by seniority

Expertise issues on the earth of social media advertising. Right here’s how a lot expertise you’ll must make huge bucks in several elements of the world.

Canada

According to Payscale, Canadian social media managers can count on the next salaries based mostly on years of expertise:

Entry-level social media managers with lower than 1 12 months of expertise earn round $42,088 CAD.
Social media managers with 1-4 years of expertise earn a mean of $46,286 CAD.
Social media managers with 5-9 years of expertise earn a mean of $54,674 CAD
Social media managers with 10-19 years of expertise earn a mean of $63,808 CAD.

Supply: Payscale

United States

Data from Payscale breaks American salaries down additional based mostly on expertise:

Entry-level social media managers with lower than 1 12 months of expertise earn round $41,860 USD.
Social media managers with 1-4 years of expertise earn a mean of $51,142 USD.
Social media managers with 5-9 years of expertise earn a mean of $64,321 USD.
Social media managers with 10-19 years of expertise earn a mean of $73,808 USD.

Supply: Payscale

Europe

Right here’s what stage of expertise Payscale discovered European social media professionals must earn larger salaries:

Social media managers within the Netherlands with 1 12 months of expertise make around €36,885, whereas these with 5-9 years of expertise can earn €42,000.
Entry-level German social media managers make around €28,000 annually, whereas a social media supervisor with 5-9 years of expertise earns a mean of €39,628.
Spanish social media managers with 1-4 years of expertise earn around €22,993. Whereas these with 5-9 years of expertise earn nearer to €28,000.
In Italy, social media managers with 1-4 years of expertise earn around €18,020, whereas 5-9 years will get you to €23,000.

Information for Switzerland, France, and Poland is much less available. That mentioned, we did discover that:

Typically, you possibly can count on to make extra as a social media skilled the longer you keep within the subject. Social media specialist salaries additionally are typically larger, so don’t be afraid to area of interest down.

United Kingdom

Within the UK, social media professionals stand to make simply £15,702 extra with as much as 19 years of expertise. According to Payscale:

Entry-level social media managers with lower than 1 12 months of expertise earn round £20,852.
Social media managers with 1-4 years of expertise earn a mean of £25,301.
Social media managers with 5-9 years of expertise earn a mean of £32,759.
Social media managers with 10-19 years of expertise earn a mean of £36,554.

Supply: Payscale

High paying industries for social media managers

Based on a survey conducted by Rachel Karten, the previous Affiliate Director of Social Media at Bon Appetit, the highest-paying industries for social media professionals are:

Expertise
Healthcare
Leisure

Rachel notes that these industries are typically massive organizations, which suggests they’ve room for larger groups, development alternatives, and bigger salaries.

She additionally notes that the #1 hottest trade within the survey was “Company,” making up 18% of the pattern.

Supply: Rachel Karten

Social media supervisor hourly charges

Freelance social media manager salaries might look barely completely different than those at bigger organizations. Social entrepreneurs who tackle shoppers as freelancers normally cost an hourly price.

Right here’s what freelance social media managers are charging in the present day:

Have in mind common hourly charges for social entrepreneurs range relying on the varieties of companies supplied, the frequency and period of initiatives, and the scale of shoppers. Social media professionals who’ve a portfolio of huge company shoppers might command larger salaries than these working with smaller companies which are simply getting began.

Individual comments from Quora discover that:

Entry-level freelance social media managers can cost wherever from $20-$50 per hour.
Mid-level freelancers can cost 50-$100 per hour.
Senior freelancers might cost $100-$150 per hour and above.

6 suggestions for getting the compensation you deserve

Whether or not you’re an affiliate or senior social media supervisor, wage negotiations ought to all the time be accomplished with the understanding that you’re offering worthwhile companies to a enterprise. Your wage ought to replicate your expertise and experience.

Listed here are some suggestions for getting the wage you deserve.

4. Keep updated on social media developments

Social media strikes quick, and one of the best social entrepreneurs are all the time on top of the latest trends. Be sure to keep updated on all the newest information and developments on the earth of social media, and be ready to debate how you need to use that data in your work.

5. Construct a mock social media advertising plan

In the event you actually wish to stand out, contemplate placing collectively a mock social media marketing plan for the corporate you’re interviewing with. This doesn’t should be an extended, in-depth plan; even one thing transient and focused to the corporate’s wants can present that you just perceive how social media works and the way your explicit abilities can profit them.