The 15 Finest AI Instruments for Social Media in 2023


Let’s all welcome our robotic overlords, as AI has confirmed to be an unstoppable drive in digital advertising and marketing. With our beloved robots right here to remain, it’s excessive time you kitted out your advertising and marketing toolbox with one of the best AI instruments for social media!

This weblog publish will cowl 15 of one of the best instruments AI social media advertising and marketing affords. We’ll take a look at instruments that can assist you write, create movies and imagery, immediate one of the best hashtags and occasions to publish, and way more.

What are AI instruments for social media?

AI instruments for social media are software program designed to assist individuals create, handle, or optimize social media content material and technique.

Social media instruments have been round for practically so long as the apps themselves. We’ve all used third-party apps to repost on Instagram and modifying software program like VSCO to get our selfies on level, however now that AI has entered the chat, issues are shifting quick.

15 of one of the best AI instruments for social media

AI’s explosive development and widespread uptake have resulted in a flurry of latest instruments. And these AI-powered instruments for social media have turn into extra subtle than ever earlier than, with developments persevering with each day.

However with so many choices, choosing the proper one to your package could be overwhelming. Don’t fret; we’ve obtained a roundup of one of the best AI instruments for social media right here for you.

1. Hootsuite

Hootsuite is number one in our hearts (and on this record).

The Gretsky of AI for social media, this instrument can do all of it. Hootsuite affords a free caption generator for individuals who simply can’t write one other social media caption. You’ll be able to create social media posts utilizing voices like Optimistic Soccer Coach, the Queen of England, and Slytherin. There’s one thing for each model.

Hootsuite additionally options OwlyWriter AI, solely one of the best in-app AI writing instrument that guarantees to save lots of you time and ship you from author’s block. You should utilize OwlyWriter to jot down your social captions, generate content material based mostly on a hyperlink, generate publish concepts based mostly on key phrases, and extra.

instagram caption and tone

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The hashtag suggestion and the Finest Time to Submit options are fan-favorites, prompting you with tags and occasions to finest attain your target market.

The Finest Time to Publish instrument is aware of this ‘trigger it’s a brilliant sensible piece of social media AI. It breaks down totally different steered posting occasions for 4 key objectives, supplying you with the flexibility to achieve your particular metrics:

  • Lengthen attain
  • Construct consciousness
  • Enhance engagement
  • Drive visitors

Best Time to Publish tool

That every one being mentioned, we do consider, subjectivity apart, Hootsuite to be one of the best AI social media publish generator. And we’re not simply saying that as a result of our editor goes to learn this…

Value: Free trial! After that, plans begin at $99 a month.

Who it’s for: Content material creators, entrepreneurs, and advertising and marketing groups of all sizes.

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2. Magic Studio

Magic Studio is a dream for manufacturers who need to be up their visible recreation. This AI instrument might help you create product photographs with smooth backgrounds in a number of totally different themes. You can too simply take away undesirable objects and backgrounds out of your imagery — nice information for influencers and types taking pictures out within the wild.

Magic Studio additionally generates photographs out of your textual content prompts and might help you with a fairly unimaginable profile picture. AI in social media is altering its visible interface, with increasingly more profiles that includes AI-generated imagery. It’s time to consider what platforms like Magic Studio can do to your model.

Magic Studio original photo with different backgrounds

Supply: Magic Studio

Value: Free with limitations.

Who it’s for: Influencers, content material creators, and designers.

3. Wordtune

Are you a LinkedIn monologuer? Or a lover of long-form social posts normally? Have you learnt what you need to say however can’t fairly get it proper?

When you’ve answered sure to any of those questions, then Wordtune could also be best for you. Wordtune takes your textual content and rewrites it in several tones. It will probably develop or subtract your paragraph dimension or rewrite whole paragraphs.

When you’re a author, you’ll additionally need to see our full record of copywriting AI tools.

Wordtune copywriting AI tool

Supply: Wordtune

Value: Free, paid subscriptions begin at $9.99 a month.

Who it’s for: long-form content material writers and entrepreneurs.


You realize when you’ve a terrific publish thought however can’t discover the precise inventory picture for it? is your reply to scrolling endlessly by way of inventory footage web sites. Utilizing AI for social media posts that includes inventory pictures can prevent effort and time.

Now, you may enter a immediate and have spit out choices for you. Select from traditional inventory photographs, illustrations, e-book covers, wallpaper, posters, logos, and artwork. stock image


Value: Plans begin at $19 and go as much as $299

Who it’s for: Content material creators, designers, and entrepreneurs.

5. Acrolinx

Acrolinx is mainly your model watchdog. It crawls your content material to ensure every part you publish aligns together with your model. Select the type, tone, grammar, and enter company-specific language. The instrument will flag any content material that doesn’t align together with your model imaginative and prescient.

Acrolinx maximize the value of enterprise content

Supply: Acrolinx

Value: Quotes are offered on a case-by-case foundation.

Who it’s for: Manufacturers of all sizes, advertising and marketing groups, product groups, and assist groups.

6. Brandwatch

Brandwatch accommodates an unimaginable wealth of buyer intelligence. It’s constructed to research knowledge at scale and produce AI-created insights, statistics, and complicated aggregations.

Brandwatch additionally integrates with instruments like ChatGPT to provide pure language summaries of knowledge units. This implies you may spend much less time making an attempt to know what the information is telling you and extra time implementing high-level takeaways.

For Hootsuite customers, Hootsuite Insights powered by Brandwatch is on the market within the app. You’ll be able to instantly combine Brandwatch’s search capabilities into your Hootsuite platform and get a much-desired leg up in your opponents.

Value: Customized quotes are offered on a case-by-case foundation.

Who it’s for: Advertising and marketing groups and types considering social listening and monitoring viewers sentiment.

7. Riffusion

Riffusion creates authentic audio content material based mostly in your prompts. Let’s say you’re making a Reel however can’t discover precisely the precise audio. Now you can create precisely the tune you had been searching for with Riffusion, add the audio to your video, and add it as regular.

Riffusion does have its limitations. Placing in moderately common prompts like “Bubblegum Eurodance” or “Jamaican Dancehall Vocals” will work. However something out of the peculiar might make you come up empty-handed.

Riffusion original audio ducks rapping Oh Canada

Supply: Riffusion

Value: Free!

Who it’s for: Video content material creators.

8. Heyday by Hootsuite

Heyday is a conversational AI chatbot designed that can assist you increase ecommerce gross sales and skyrocket your buyer satisfaction charges.

It’s a time-saving promoting machine you may add to your social technique. Heyday responds to buyer queries (DMs included) across the clock, so you may spend extra time rising your small business and fewer time on social media promoting.

It makes use of pure language processing for a human contact and is trusted by main manufacturers like Simons, LaCoste, and Jack & Jones.

Heyday by Hootsuite Kusmi tea natural language generator

Supply: Heyday

Value: Packages begin at $49/month and might go as much as $1,000, relying in your model wants.

Who it’s for: Ecommerce manufacturers on social media, customer support groups, advertising and marketing groups.

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9. Murf

You could want a voice-over if you happen to create brief movies or video promoting on-line. Hiring an actor can get costly, however doing it your self could be cringe.

Properly, we’d wish to introduce you to Murf, an AI voice generator instrument that produces excellent and personalised voiceovers.

Murf can create audio that expresses a particular tone or temper, so you can also make positive your VO works for you. It has 120+ voices in 20+ languages, so you may tailor it to your wants.

Murf.AI voice for every need

Supply: Murf

Value: Free! With subscriptions beginning at $19/month.

Who it’s for: Video creators, product entrepreneurs, educators, and content material creators.

10. ChatGPT

When you haven’t heard of ChatGPT, you’re seemingly residing beneath a rock. This AI instrument took the world by storm, even prompting a South Park episode the place ChatGPT is listed as a co-author. What a wild world we reside in.

ChatGPT is a instrument social media content material creators love as a result of it may well produce captions and long-form posts. However it comes with its limitations. It may be tough to get the precise tone with out very particular directions, and sometimes, your viewers will be capable to inform it’s AI-produced.

Make sure to edit the ChatGPT outputs so it’s in your individual model voice with the proper tone. ChatGPT may lie to you, so be sure to fact-check your writing.

For all of you content material creators on the market, take a look at our full record of content-creation-related AI social media managers and creators love.


Supply: ChatGPT

Value: Free entry to primary plan; $20/month for quicker responses and precedence entry to new options

Who it’s for: Content material creators and advertising and marketing groups.

11. Wordstream

Wordstream is an AI-based program designed that can assist you together with your adverts. It harnesses the ability of machine studying that can assist you optimize advert campaigns throughout social media networks. Wordstream might help you scale your promoting efforts and drive on-line development by continuously assessing and tweaking advert performances based mostly on data-driven insights.

Key options of this instrument embody ML-driven advert performances, the flexibility to evaluate PPC adverts throughout numerous channels, and complete marketing campaign evaluation that can assist you gauge the success of your advertising and marketing efforts.

Whether or not you’re trying to optimize your present social media adverts or construct a wholly new marketing campaign from scratch, Wordstream can assist your objectives.

Wordstream campaign goals score

Supply: Wordstream

Value: Free instruments; quotes are case-by-case.

Who it’s for: Advertising and marketing groups of all sizes, advertisers, product and ecommerce entrepreneurs, and anybody operating adverts.

12. Peech

Peech is generative AI video modifying software program that may mechanically transcribe, edit, repurpose, and model your video content material.

Peech makes use of NLP expertise to generate high-quality video content material so you may scale your video efforts. It will probably acknowledge your workforce’s faces and slap a title card onto the display screen each time they pop up. Or mechanically transcribe your video content material so you may repurpose it into captions or blogs.

Peech means that you can simply model and edit video content material with out prior data of video modifying.

Peech content editor

Supply: Peech

Value: Free with paid accounts beginning at $49/month.

Who it’s for: Content material creators, entrepreneurs, educators.

13. Invideo

Need to flip your scripts into movies on the click on of a button? Then Invideo is for you. Invideo is an AI text-to-video generator that produces skilled content material based mostly in your script.

Professional tip? Use one of many long-form AI writers above to generate a script, then feed that script to Invideo.

Invideo has tons of video templates to get you began. You’ll be able to create YouTube video intros and outros, advertising and marketing movies galore, movies for promoting on Fb or Instagram with advert templates, and extra.

Invideo video marketing tool promo

Supply: Invideo

Value: Free, with paid plans beginning at $15/month.

Who it’s for: Entrepreneurs and content material creators in want of video, and podcasters.

14. is a content material creator favourite. It’s a video era platform that makes use of AI and machine studying to create high-quality movies with out costly tools or a big workforce.

Creators may have a variety of customizable templates and instruments at their fingertips, permitting you so as to add your individual branding and messaging simply. It’s nice for creating promotional movies, explainer movies, and social media content material. And you’ll’t overlook the multilingual assist, serving to you to achieve a worldwide viewers. the best social media AI tools


Value: Subscriptions begin at $30/month

Who it’s for: Content material creators and entrepreneurs.

 15. DALL-E 2

When you’re searching for customizable AI-generated photographs that may’t be present in conventional AI inventory libraries, attempt DALL-E 2.

This instrument generally is a complete game-changer for efficient visible belongings. DALL-E 2 can generate photographs particular to any context or trade; you simply want to incorporate the precise immediate.

Creators and entrepreneurs will adore it for producing visible content material for web sites, social media, and promoting campaigns.

DALL-E 2 digital image generator Hootsuite Owly

Supply: DALL-E 2

Value: Photographs begin at .02 cents

Who it’s for: Content material creators, entrepreneurs, and a-typical manufacturers.

Ceaselessly requested questions on social media AI instruments

What’s an AI instrument for social media?

There are a number of various kinds of AI instruments for social media. AI assistants might help you intend, create, and analyze content material for social media that can assist you save time and optimize your efforts on social.

How will you use AI for social media?

Utilizing AI for social media might help prevent effort and time whereas additionally supplying you with beneficial insights into your viewers and their preferences. You should utilize the entire instruments (and extra) talked about above to automate content material creation, optimize your technique, and customarily simply up your social media recreation.

What’s the finest AI instrument for social media?

Asking, “What are one of the best AI instruments for social media?” is like asking your mother to choose her favourite child. Positive, she has a solution, however you simply maintain telling your self it’s all subjective, proper? For us, one of the best AI instrument for social media is Hootsuite, as it may well do a number of issues inside the platform. It’s our favourite child, for positive.

Save time managing your social media presence with Hootsuite. From a single dashboard you may publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Strive it free right this moment.

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Save time and develop quicker with OwlyWriter AI, the instrument that immediately generates social media captions and content material concepts.

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