Due to the developments in artificial intelligence know-how, content material technology does not must be a headache-inducing process. As AI more and more takes over guide content material manufacturing duties, it is smart for entrepreneurs to grasp the several types of AI-generated content material that exist — and which profit essentially the most from it.
These instruments may also help us produce high-quality content material interesting to your viewers and on-brand. On this weblog submit, we’ll discover the highest varieties of AI-generated content material in advertising. By leveraging these kinds of content material, you’ll be able to elevate your content material technique and achieve a aggressive edge available in the market.
And to assist perceive, we pulled knowledge from HubSpot’s personal State of AI survey knowledge to search out out the highest varieties of AI-generated content material in advertising for 2023. The next are statistics drawn from 1350+ U.S. entrepreneurs — particularly these already leveraging synthetic intelligence of their roles.
High Content material Varieties for Generative AI
- Social Media Posts
- Product Descriptions
- Weblog Posts
- Touchdown Pages
1. Social Media Posts (58%)
The preferred use for entrepreneurs leveraging AI for content material is for social media posts, and with good motive.
Social media entrepreneurs must make content material they hope their viewers will get pleasure from, and utilizing a content material assistant makes managing a social media calendar a lot simpler. Entrepreneurs can use AI for social media posts:
- Content material Creation: AI instruments may also help generate content material concepts, counsel subjects, and even write headlines for social media posts. In actual fact, 35% of surveyed entrepreneurs use AI to get concepts or inspiration.
- Scheduling and Posting: AI-powered social media scheduling tools may also help you routinely submit your content material at the best occasions, and even optimize your content material for particular social media platforms.
- Viewers Analytics: AI may also help you higher perceive your viewers by way of knowledge evaluation. This info can then be used to craft simpler and related social media posts.
2. Product Descriptions (50%)
50% of entrepreneurs who use generative AI discovered that the know-how is useful for product descriptions.
It may be difficult to find the words to describe new products, particularly while you’re promoting to an viewers that does not know the terminology in addition to your group. Entrepreneurs can use synthetic intelligence not solely precisely to clarify a product’s performance and options but additionally in a method that is accessible and clear to most of the people.
3. Emails (43%)
43% of entrepreneurs that usually use AI discover it useful for electronic mail advertising. Catching your buyer’s consideration by way of electronic mail topic traces is a problem in itself, and even trickier to get them to click on open. With the assistance of AI, entrepreneurs can enhance their technique by way of:
- Timing Optimization: AI instruments can counsel one of the best time of the day and day of the week to ship a selected electronic mail based mostly on when the recipient is most probably to have interaction with the e-mail. This may enhance open charges, click-through charges (CTR), and conversions.
- Topic Line Era: AI can generate effective and catchy subject lines by analyzing previous electronic mail campaigns, and the topic line’s efficiency. If these instruments can create grabby topics, it may improve open charges.
- A/B Testing: AI can be utilized to conduct A/B testing, the place two totally different variations of the identical electronic mail are despatched to a random portion of the viewers, and efficiency is measured. Based mostly on the outcomes of this testing, the best-performing electronic mail variant can then be despatched to the remainder of the viewers, to maximise desired metrics.
4. Photos (36%)
Entrepreneurs have a lot to realize from utilizing AI for images as 36% of entrepreneurs discover it useful for picture creation. Relating to search engine marketing, pictures can enhance your rank within the search engine, and add a extra attention-grabbing factor to your weblog, social media posts, and even product staging.
5. Weblog Posts (35%)
Over one-third of selling professionals discovered synthetic intelligence instruments useful for making weblog posts. As a author myself, one of many first ideas I had when launched to AI was the way it may enhance my writing course of.
Among the finest makes use of for AI writing generators in weblog posts are:
- Effectivity: Entrepreneurs can save time and sources by automating numerous facets of weblog submit creation, akin to subject technology, analysis, and even drafting. This know-how may scale back the time spent on menial duties like formatting, proofreading, and optimizing content material for web optimization.
- Personalization: AI can analyze buyer conduct, preferences, and shopping historical past to assist goal weblog content material to particular audiences. Personalizing weblog posts could make the content material extra related to the viewers, doubtlessly growing engagement and conversion charges.
For these trying to enhance their weblog content material creation, look no additional than HubSpot’s content assistant. This platform function is a set of free, AI-powered options that assist you to ideate, create, and share outstanding content material — in a flash.
6. Touchdown Pages (19%)
Virtually one-fifth of selling professionals utilizing AI discover it useful for touchdown pages. Many companies underestimate the facility of excellent or dangerous UX, and synthetic intelligence may also help to observe and enhance how prospects navigate your web page by way of the next means:
- A/B Testing: AI and machine studying algorithms can be utilized to investigate person behaviors and determine the best touchdown web page parts. This permits entrepreneurs to create variations of the touchdown pages and run A/B testing to find out the best web page format and design, finally resulting in increased conversion charges.
- Optimization: AI-aided analytics helps analyze website bounce times, load occasions, and different vital knowledge. These insights enable entrepreneurs to optimize the touchdown pages and enhance the client expertise for higher web site engagement.
7. Ebooks (17%)
In line with our survey, the second to final useful kind of content material to make with AI are ebooks. Whereas AI may also help entrepreneurs streamline sure facets of e book creation, there could also be higher choices. Listed below are some the explanation why:
- Tone and elegance: Nicely-written ebooks require an understanding of the target market and language used. AI language technology is nice, however must catch up when figuring out complicated language nuances and preferences. In some circumstances, the tone will be misaligned with the target market, hurting engagement and resulting in readers rejecting the e book’s content material.
- Authenticity: Human readers anticipate an e book to be genuine, insightful, and supply unique ideas. AI is lacking the important considering and analysis that supply genuine views.
- Authorized Issues: If entrepreneurs use synthetic intelligence closely for a printed e book, they might discover themselves in scorching water. AI tech corporations can catch authors falsely claiming unique work as their very own, as there have been a rising variety of lawsuits associated to the popularization of the instruments.
8. Whitepapers (12%)
The kind of content material that might profit the least from synthetic intelligence is whitepapers, in keeping with survey knowledge.
Whitepapers ought to present distinctive insights and trade evaluation on totally different topics. Whereas AI is nice at sample recognition and knowledge evaluation, it could not have the creativity and understanding of complicated points essential to craft a high-quality whitepaper — so it most likely cannot profit entrepreneurs as a lot as the opposite content material varieties.
Use AI Correctly for Your Advertising Content material
AI-generated content material is altering the sport for entrepreneurs by revolutionizing the content material creation course of. From social media posts to touchdown pages, your group can get pleasure from a extra environment friendly, personalised, and sensible strategy to content material creation. Adapt and leverage the know-how properly in your content material advertising methods to remain forward of the curve.