Snapple Invitations Prospects to Generate Actual Info with AI


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The details on Snapple bottle caps are getting an AI-powered glow-up.

In a recent press release (partially written by AI) the beverage firm debuted the Snapple fAIct Generator, an internet instrument that permits customers to find and share enjoyable details on the click on of a button.

The rollout of the instrument coincides with the twentieth anniversary of Snapple Real Facts®, and now the model is inviting clients to create their very own details by visiting the website or scanning the QR code on a bottle of Snapple. The AI-generated details shall be saved and fact-checked by Snapple, and a few of them could also be featured on bottle caps in 2024.

Interactive advertising and marketing has been part of Snapple’s advertising and marketing technique for many years. Within the 90s the model ran a string of profitable commercials that includes Snapple worker Wendy Kaufman, who grew to become often known as the Snapple Woman, studying fan mail from clients.

Over the previous 20 years, the Snapple staff has shared 1,677 details, although the accuracy of among the details has been widely debated. Snapple joins Mint Mobile as an early adopter of overtly utilizing generative AI in its advertising and marketing.

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