Snapchat has launched a new AR activation for International Women’s Day which each highlights and celebrates the achievements of eight essential feminine figures in French historical past.
The Landmarker lenses, which shall be out there in Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz, and Nantes, showcase these essential feminine leaders, whose contributions is probably not as well-known as their male counterparts.
As per Snap:
“Whereas simply as many ladies as males have modified the course of French historical past, the overwhelming majority of sculptures in French city areas solely honor male figures. Snap’s AR Studio has thus imagined AR statues of girls who’ve left their mark on French historical past within the politics, arts, philosophy and army fields. These AR statues are put in subsequent to the bodily statues of their male counterparts, honoring the achievements of those nice ladies and celebrating their contributions to ladies’s rights and situation within the French society.”
It’s an attention-grabbing technique to make the most of AR components, in highlighting different elements of historical past, and offering extra context and perception for Snap’s predominantly younger viewers.
It additionally showcases the potential of AR to increase on actuality, and bridge gaps in understanding, whereas additionally tying into the important thing celebrations of the day, and fascinating audiences in new methods.
Finally, AR components will present a spread of further components like this, enhancing your actual world view with digital additions that may construct upon what’s truly there, and facilitate new types of connection.
Snapchatters will be capable of activate the Lenses by going to the related statues of male figures, pointing their Snap digital camera on the determine, then activating the ‘eighth of March, 8 ladies Lens’, out there within the Lens carousel.
Customers may also activate mini variations of the Lenses through QR codes (out there here)