Snapchat has shared some new insights into the facility of its app for driving extra intimate connections, and the worth that may maintain for advertisers – in variance to different social apps which focus as an alternative on an ‘limitless scroll of UGC’.
In response to a brand new report by Neuro-Perception, commissioned by Snap, Snapchatters discover themselves feeling happier after utilizing the app, versus others:
As per Snapchat:
“On common, Snapchat scored 14 factors increased than the opposite social platforms, together with Instagram, TikTok and Fb on the premise of implicit or unconscious associations with the phrase “comfortable.”
Which is the important thing emphasis of this new report:
“We’re going to name it as we see it: persons are simply plain happier once they’re utilizing Snapchat. It is simple to enroll and begin watching hours and hours of consumer generated content material (UGC) on different social media apps with out realizing anybody beforehand. All it takes is a username and voila, you possibly can immediately begin participating with content material. On the flip facet, Snapchat depends on a detailed circle of mates to ship a very satisfying expertise.”
Snap says that this results in stronger, extra significant connections – which additionally extends to advertisements and brand-building efforts.
“In relation to Snapchat advertisements, Snapchatters discover them to be extra personally related. And when Snapchatters discover content material extra related, they interact extra. In actual fact, we discovered that Snapchat noticed Neuro engagement scores that have been 62% increased than Fb and 32% increased than TikTok.”
That could possibly be a legitimate word to your advert planning, particularly as we head into the second half of the 12 months, and also you map out your vacation advertising strategy.
Snap has additionally shared some quick snapshots from the report to supply extra context across the worth of happiness within the app.
You possibly can learn Snap’s full report here.