Snapchat is taking its AR activations to the subsequent degree, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating mirrored mild on digital objects.
It’s pretty refined on this instance, however ray tracing re-creates mild results inside digital photographs, and shifts as you progress digital objects, which seems rather more life-like, and could be a rather more partaking expertise.
Right here’s an instance of ray tracing in video video games:
The improved reflections make it really feel extra actual, which may have large advantages in showcasing particular gadgets or objects, which may very well be significantly helpful for Snap’s efforts in offering extra sensible product examples inside its AR promotions.
Snap’s been working to combine extra eCommerce performance, by way of Bitmoji clothing and thru superior AR activations, like realistic furniture placement.
Ray tracing will improve this capability even additional, and supply extra methods for Snap to showcase its digital strive on instruments and choices, throughout a broader vary of merchandise.
Snap says that Tiffany & Co is the primary model to leverage its new ray tracing options with its new Tiffany Lock Lens.
“This Lens permits you to try-on Tiffany Lock bracelets utilizing AR, and whenever you’re prepared, buy with out leaving the app.”
You’ll be able to test it out by scanning this Snapcode within the app.
It’s an attention-grabbing addition, and with 72% of Snap’s user base partaking with AR components within the app on daily basis, it’ll present extra alternative to construct partaking, efficient promotions.
