With the Spooky Season hype rising, Snapchat has announced a brand new activation for Halloween, with “Phantom Home”, an immersive Halloween expertise.
Yeah, the preview doesn’t clarify lots, however basically, Phantom Home will probably be a weekly Snapchat video sequence, which customers will be capable of take part in by way of Snap’s varied components.
As defined by Snap:
“Snap creators Tony Talks, Sofie Dossi, and Ezee will star on this new sequence as they race in opposition to the clock to flee the Phantom Home. Snapchatters can tune-in to the weekly content material sequence to observe the story unfold, take part within the journey by serving to the creators collect new clues and clear up puzzles, and share what they’ve seen with pals via AR Lenses and AI-generated Goals selfies impressed by the Phantom Home.”
So you can even use Snap’s new AI-generated Dreams photos within the course of. Might be fascinating.
What’s extra, Snap says that manufacturers can even faucet into the encircling dialogue, by linking again to the Phantom Home venture.
“Manufacturers can seamlessly combine themselves into the Phantom Home dialog with interactive AR experiences of their very own, commercials positioned throughout the present, and off-platform co-marketing. Actually, manufacturers together with Maybelline and Disney+ will probably be featured in our Phantom Home out-of-home takeover at Promoting Week New York.”
On Monday the sixteenth of October, Snapchat will take its Phantom Home to Promoting Week, with attendees in a position to “step inside a Phantom Home expertise”.
Snap says that 80% of its customers are planning to make use of Snapchat throughout Halloween, and as such, reaching them with themed promotions may very well be a great way to maximise engagement and curiosity.
It’s an fascinating venture, although lots will come all the way down to how customers are literally in a position to interact with the Phantom Home by way of Snap’s choices. If customers purchase in, and the interactive components catch on, then it might supply precious new model consciousness and attain alternatives.
Might be value tuning in both method. The primary episode of Snapchat’s Phantom Home sequence goes dwell on Sunday October eighth at this link.