With the Spooky Season hype rising, Snapchat has announced a brand new activation for Halloween, with “Phantom Home”, an immersive Halloween expertise.
Yeah, the preview doesn’t clarify lots, however primarily, Phantom Home will likely be a weekly Snapchat video collection, which customers will be capable of take part in by way of Snap’s numerous parts.
As defined by Snap:
“Snap creators Tony Talks, Sofie Dossi, and Ezee will star on this new collection as they race in opposition to the clock to flee the Phantom Home. Snapchatters can tune-in to the weekly content material collection to look at the story unfold, take part within the journey by serving to the creators collect new clues and remedy puzzles, and share what they’ve seen with buddies by means of AR Lenses and AI-generated Desires selfies impressed by the Phantom Home.”
So it’s also possible to use Snap’s new AI-generated Dreams photographs within the course of. Could possibly be fascinating.
What’s extra, Snap says that manufacturers can even faucet into the encompassing dialogue, by linking again to the Phantom Home venture.
“Manufacturers can seamlessly combine themselves into the Phantom Home dialog with interactive AR experiences of their very own, commercials positioned throughout the present, and off-platform co-marketing. In truth, manufacturers together with Maybelline and Disney+ will likely be featured in our Phantom Home out-of-home takeover at Promoting Week New York.”
On Monday the sixteenth of October, Snapchat will take its Phantom Home to Promoting Week, with attendees in a position to “step inside a Phantom Home expertise.”
Snap says that 80% of its customers are planning to make use of Snapchat throughout Halloween, and as such, reaching them with themed promotions might be a great way to maximise engagement and curiosity.
It’s an fascinating venture, although lots will come all the way down to how customers are literally in a position to interact with the Phantom Home by way of Snap’s choices. If customers purchase in, and the interactive parts catch on, then it might provide priceless new model consciousness and attain alternatives.
Could possibly be value tuning in both means. The primary episode of Snapchat’s Phantom Home collection goes dwell on Sunday October eighth at this link.