Social media is the place folks share their huge life occasions and updates, with a view to hold family and friends knowledgeable, and rejoice main milestones, adjustments, and so on.
However what life occasions are folks probably to share in every app?
The crew from Confused.com just lately undertook a broader study of life trends, which additionally checked out the preferred life occasion postings on Instagram and TikTok, primarily based on hashtag use, which may present some useful context in your content material planning, and tips on how to join with the fitting audiences in every app.
First off, on Instagram – listed below are the highest ten most shared life occasions inside Instagram posts:
These are all pretty logical, with the bulk being celebratory occasions – although the variance in publish quantity for every is price noting.
Primarily based on this, a model may need to take into account advertising and marketing to new dwelling patrons within the app, or publish about new hires, or make it a much bigger focus for campaigns primarily based round these key life occasions.
On TikTok, the highest 10 itemizing is analogous, with some slight variances.
‘Separation’ is way greater on TikTok (coming it at eleventh on the listing on IG), whereas ‘Marriage’ is just not as excessive (twenty third on TT). Undecided what which means – I might initially conclude that TikTok’s youthful viewers would lead to much less dialogue of marriage, however separation is a key focus (as is divorce) so…
Possibly separated individuals are extra more likely to soar onto TikTok to discover a new associate.
‘Gender reveal’ can be a much bigger give attention to TikTok (thirteenth on IG), whereas ‘Dying’ and ‘Funeral’ each make the highest 10.
A few of these traits would relate to the variance in viewers demographics, however it’s attention-grabbing to notice the variations, and the way important every subject is throughout the 2 apps.
After all, for essentially the most half, this analysis doesn’t reveal a lot that you just didn’t already know – each apps are used for celebratory posts and main bulletins, which incorporates the entire huge life milestones and shifts.
However it’s attention-grabbing to match the recognition of every, and to think about how that would relate to your advertising and marketing and outreach, consistent with utilization.
You may learn Confused.com’s full report here.