Mom’s Day is developing (5/14), and Reddit has published a new guide that explains why its platform could possibly be a invaluable consideration in your Mom’s Day advertising and marketing push, and the way to join with Redditors across the occasion.
The 16-page information features a vary of notes and pointers to assist optimize your Mom’s Day strategy, which is Reddit-specific, however probably additionally pertains to how different social platforms see engagement across the occasion.
You’ll be able to obtain the complete information here, however on this submit, we’ll check out a few of the highlights.
First off, Reddit supplies an outline of its distinctive viewers, and their engagement in Mom’s Day procuring.
As you’ll be able to see on this chart, Reddit supplies attain to customers that aren’t lively in different social apps, with one in 5 Reddit customers being mothers.
That gives distinctive perception into related conversations and pursuits.
Certainly, Reddit says that there are over 6,000 communities within the app which are actively discussing Mom’s Day and associated subjects.
That might present a invaluable pool of analysis in your planning and advertising and marketing, whereas additionally enabling you to attach with individuals researching particular merchandise and presents.
Reddit additionally supplies perception into when Mom’s Day dialogue peaks, and the way it is best to plan your advertising and marketing outreach accordingly.
There are additionally notes on particular advert varieties and promotions which may assist to spice up your campaigns, with the intention to join with Reddit customers across the occasion.
There are some useful notes right here, which could possibly be price contemplating. And whereas Reddit could not appear to be the obvious channel for Mom’s Day advertising and marketing, there may effectively be alternatives there, each for market analysis and outreach, should you go searching.
You’ll be able to obtain Reddit’s full Mom’s Day advertising and marketing information here.