Reddit Launches its ‘Reddit Recap’ Activation for 2022, Gives New Utilization Insights


Reddit has launched its 2022 Reddit Recap activation, which supplies redditors with an outline of their exercise within the app all year long – form of like Spotify’s ‘Wrapped’, however for the subreddits that you simply most frequent.

As defined by Reddit:

Since its creation, Reddit Recap has aimed to offer customers a novel and entertaining solution to look again in any respect the memorable occasions they’ve spent on the platform. This yr, Reddit Recap comprises a wide range of enjoyable and attention-grabbing stats which might be translated and localized for customers’ most popular languages, together with a abstract of time spent on the platform, content material customers have engaged with, and communities they considered or joined.”

Which you will or could not need to see. I imply, there are some questionable subbreddits – however actually, there’s a Reddit group for nearly something, and the recap supplies some attention-grabbing perspective on what caught your eye, the place you spent your time, and which communities you have interaction with most.

Logged-in redditors can click on on the Narwhal icon beneath their profile in our apps or the navigation bar on desktop to see their distinctive and customized expertise highlighting their 2022 Reddit journey.”

Reddit Recap will then present you a collection of downloadable overview playing cards, with stats like:

  • Are you workforce Cat or Canine? 
  • What was your most upvoted remark?
  • Avatar outfit adjustments all year long
  • r/place tiles positioned

And primarily based on all of this, Reddit will even present you different communities that you could be be focused on becoming a member of, as a way to develop and improve your expertise within the app.

Lastly, you’re then given a Reddit superpower ranking, primarily based in your Reddit utilization (Uncommon, Epic, or Legendary), which is then displayed on a picture of your most up-to-date Reddit avatar, alongside along with your high three most-visited communities.

Reddit Recap 2022

You’ll be able to obtain your Reddit card to share with others, highlighting your Reddit persona in an attention-grabbing and fascinating manner. 

The playing cards really look fairly cool, and I can think about that quite a lot of customers will share these off-platform. Very similar to Reddit’s NFT (however not NFT) undertaking, the corporate has acquired an excellent sense of what its group will have interaction with, which has helped it create extra attention-grabbing digital collectibles, like this, which work to solidify, and this case, rejoice its group.

Along with this, Reddit’s additionally shared some key utilization insights for the yr, together with:

  • Reddit was house to greater than 100,000 energetic communities all over the world
  • Redditors created 430+ million posts, a 14% enhance YoY
  • As of November 20, we’ve seen 2.5+ billion whole feedback, a 7% enhance YoY, and 24+ billion upvotes

Reddit engagement continues to rise, and whereas it did take a usage hit back in 2020, when it moved to rid the platform of hundreds of its most controversial communities, it’s now constructing a extra open, brand-friendly atmosphere.

Which is necessary for the platform’s future, as a result of it wants to draw extra advert {dollars} as a way to maximize its alternatives.

Reddit additionally notes that r/amitheasshole was the most-viewed group for 2022, whereas r/worldnews got here in at third on the listing. That, in itself, supplies a easy illustration of the spectrum of Reddit dialog matters.

Whereas it may not see the identical total utilization as another apps, Reddit does have robust communities, stuffed with extremely engaged and knowledgeable customers, who contribute to the broader sense of sharing and wholesome debate throughout the app.

If Twitter ultimately does come off the rails, it might be Reddit that sees essentially the most profit. It doesn’t have the identical real-time feed strategy, however Reddit communities are an amazing place to remain knowledgeable, and discover helpful connections to key sources of knowledge and perception, which may make it an interesting possibility for Twitter cast-offs.

Both manner, some attention-grabbing engagement stats, and an attention-grabbing activation to rejoice the yr, which may assist Reddit elevate consciousness and utilization.

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