Reddit’s trying to present advertisers with extra methods to succeed in related audiences within the app, with a significant expansion of its interest targeting categories, together with a complete lot of latest subjects and topics that may now be added to its curiosity focusing on record.
As defined by Reddit:
“Curiosity focusing on is our hottest type of focusing on. That’s why we’re offering you with extra management and transparency of your advert focusing on and increasing the variety of pursuits accessible to focus on from 66 to 152. We’ll be rolling out this replace over the following few weeks, so you should definitely test again in your campaigns to implement any focusing on updates.”
Curiosity focusing on, because it sounds, allows you to hone in on particular audiences primarily based on the subreddits that they’re visiting, and the subjects they’re participating with. Relatively than placing the onus on you to give you related subreddit communities (i.e. “Group Focusing on”), curiosity focusing on does the heavy lifting on this respect for you, enabling you to pick out related pursuits from a primary record.
Which simply obtained so much greater. Right here’s a have a look at Reddit’s expanded interest targeting topics.
As you’ll be able to see, you now have much more choices to assist attain related Reddit audiences, which might make it so much simpler to broaden your campaigns, primarily based on key subjects associated to your merchandise.
It might be a great way to enhance your Reddit advert marketing campaign efficiency, and make sure you get your promotions in entrance of the suitable customers.
And with the vacation season arising, now is perhaps the time to begin experimenting with Reddit advertisements, to see whether or not they ship to your model.
Reddit says the brand new curiosity classes enlargement is being rolled out from this week. If you get entry, you’ll see the replace in new and present advert teams.