Reddit’s seeking to lean into the broader pattern in the direction of video content material with the introduction of a new, dedicated ‘Watch’ feed in the app, which is able to allow customers to swipe via a unending stream of video posts.
As you’ll be able to see in these examples, you’ll quickly be capable of scroll Reddit in both ‘Learn’ or ‘Watch’ mode, with the previous highlighting text-based posts, and the latter offering a steady feed of vertical video content material.
Which is definitely not considerably completely different to the present Reddit expertise – when you watch a video within the app, you’ll be able to swipe as much as hold viewing extra video posts. It’s simply that now it will likely be a extra express person selection, with the capability to pick out a TikTok-like feed of simply movies within the app, which may assist to maintain customers extra engaged, extra usually.
The replace mimics related video feeds on Fb, Instagram, Snapchat, Pinterest and Twitter, although once more, the primary distinction on this case is that it’s going to give customers a direct option to view solely video content material, versus tapping via on a video, then scrolling to see extra.
Which, once more, follows TikTok’s lead, and with increasingly customers spending extra time-consuming video content material, it is smart for Reddit to additional align its UI with this pattern.
Price noting that Meta now facilitates 140 billion Reels plays across Facebook and Instagram every day, with the format being a key factor in Meta boosting user engagement of late.
Perhaps, a devoted video feed may have related impacts on Reddit – however both manner, it’s not a serious redesign, and possibly definitely worth the experiment.
Along with this, Reddit’s additionally engaged on an up to date UI, which will likely be much less cluttered, and extra centered on discovery.
Reddit’s additionally seeking to replace numerous different components:
“Coming quickly, we’ll introduce our up to date internet platform to ship quick and dependable experiences to everybody globally, new updates to our video participant to allow redditors to simply have interaction in conversations whereas watching, chat enhancements, new storefront updates and extra.”
It’s arduous to inform how large these adjustments will likely be at this stage, however it’s fascinating to notice Reddit’s key areas of focus, because it appears to optimize the app, and increase engagement.
Reddit, which now serves over 57 million daily users, remains to be working to maximise its enterprise alternatives, with improved ad offerings and concentrating on instruments. They usually may very well be price contemplating – whereas Reddit’s viewers could also be smaller than different platforms, Reddit customers are typically extremely engaged of their matters of curiosity, and the capability to achieve customers by way of subreddit may very well be an effective way to attach with the precise folks together with your provides.
At least, it’s a stable platform for analysis, and that preliminary utilization could spotlight new alternatives that you just weren’t conscious of.