Seeking to clean up your social media advertising strategy for the brand new yr?
To kick off 2023, we’ve put collectively a sequence of the most recent ideas, methods and techniques to assist maximize your digital advertising efforts, together with tips on new instruments like ChatGPT and DALL-E, and the way these evolving AI apps can help in your content material planning course of.
We’ve already coated the next parts:
Our closing platform highlight is Pinterest, the discovery-focused app, which is probably not as large a spotlight as the opposite majors, however may nonetheless current vital alternatives to your model.
Seeking to get a greater deal with on pin advertising? Listed below are some key ideas.
Pinterest posting ideas
As famous, whereas it doesn’t get the identical stage of focus as the opposite social apps, Pinterest, at 445 million users, is a key discovery platform for a variety of merchandise, and could possibly be a precious connective software to your model.
Nevertheless it’s additionally totally different. Pinterest itself has tried to distance itself from the ‘social media’ tag, as a substitute calling itself a ‘discovery app’. Which sounds extra like Google – and in some methods, that’s how you must strategy it, by optimizing for Web optimization in your posts, and contemplating how visible search works within the app, as a way to maximize your potential at being seen.
How do you try this? Listed below are some pointers.
Your first level of name in growing a Pinterest technique is Pinterest Trends, the platform’s personal trend-tracking software which lets you dig into how persons are trying to find merchandise like yours within the app.
Utilizing Pinterest Traits, you possibly can hone in on key developments, matters, and viewers knowledge that can allow you to formulate a simpler strategy.
You may also research what different manufacturers in your area of interest are doing, and see what works.
Based mostly on this, you possibly can then put collectively a listing of key subject developments and tags as a part of your Pin Web optimization strategy. For instance, whenever you first enter your chosen key phrases, Pinterest Traits will spotlight a spread of associated phrases, together with a show of their relative recognition over time.
Check out broad and area of interest phrases and see what outcomes you get, and from this, you can begin to construct a list of tags that you could be wish to embody in your Pins, in addition to in your board description, and even your bio relying on how straight related it’s to your model.
You may also study particular Pins and get Pin copy examples, based mostly on people who have generated good outcomes. You’ll be able to then begin to construct your individual strategy on prime of those foundational parts.
An enormous focus for Pinterest is visible search, and exhibiting customers Pin matches which might be just like different merchandise that they’ve looked for, or issues they’ve scanned in by way of the Pinterest digicam.
After all, optimizing for visible search is tough – your product appears to be like comparable or it doesn’t – however there are some issues that you are able to do to make sure that your Pins are as visually aligned as they are often.
First, you must be certain that your Pin photographs are clear, together with your services or products entrance and heart. Pinterest specifically advises companies in opposition to utilizing summary photographs or way of life imagery which doesn’t showcase your choices.
This can assist Pinterest’s system to raised align your Pins with associated searches, with Pinterest’s visible ID system then in a position to perceive what your product appears to be like like.
As per Pinterest:
“Use high-quality, vertical photographs that can stand out in individuals’s feeds. We advocate a 2:3 facet ratio (e.g. 1,000 x 1,500 pixels). Different ratios might trigger your Pin to truncate, or might negatively affect efficiency.”
Pinterest additionally advises that manufacturers ought to look to make use of textual content overlays to make their Pins stand out in consumer feeds, with concise copy that pulls individuals in.
It’s additionally value noting how Pinterest’s visible search algorithm works.
Pinterest’s system will look to categorize your Pins based mostly on a spread of things, together with visible similarity, the textual content and hashtags that you just embody, and the titles of the boards that customers pin your content material to.
Along with this, Pinterest additionally components within the Pins that customers mostly have interaction with instantly after viewing the preliminary Pin of their course of. That helps present customers extra related content material, and it’s value noting precisely how the system works in categorizing Pin content material.
Along with your visible parts, your Pin titles and descriptions are additionally essential.
Once more, that is an Web optimization-like consideration – Pinterest says that you must use clear titles and descriptions as a way to assist your Pin get found in search.
“You should utilize as much as 100 characters to your title and as much as 500 characters to your description.”
What’s the best description size?
There’s no definitive greatest observe right here, however using this house to maximise discovery is a key consideration. One study means that longer Pin descriptions generate extra repins, so it could be value contemplating how one can make greatest use of the entire area.
Additionally value noting that solely the primary 30-60 characters will probably be displayed in the principle Pin feed, beneath the title, so it’s value experimenting with each to maximise consideration.
In the event you’re undecided about which hashtags to incorporate, you possibly can enter a tag into the ‘Description’ area and Pinterest offers you a spread of associated strategies, together with stats on their utilization.
You also needs to have a listing of related tags out of your Pinterest Traits analysis both approach.
Lastly, there’s additionally a devoted alt-text area within the composer, the place you possibly can enter in an outline of your Pin content material.
A key component that’s seen an enormous rise within the final two years is Thought Pins, which is Pinterest’s personal tackle the Tales format.
That is now the place Pinterest is pushing video content material (i.e. now you can solely submit natural video as an Thought Pin), and like all social platforms, video performs effectively within the app.
Pinterest serves over a billion video views per day, whereas nearly all of Pinners additionally say that video content material is extra more likely to affect the actions that they take based mostly on Pin content material.
With the intention to maximize your Thought Pin strategy, Pinterest says that step-by-step guides and how-to movies carry out effectively on this format, offering additional perception into to how your merchandise work, and why your online business exists.
Pinterest advises that manufacturers ought to lead with a transparent hook throughout the first few seconds to seize individuals’s consideration, when you also needs to goal to maintain your clips between 15 seconds and 1 minute lengthy for optimum engagement.
So quite a bit like TikTok clips, however with a extra practical focus.
“Plan your content material like an actual story, with a real starting, center and finish, and ensure to incorporate all the pieces that folks have to act in your concept.”
On the latter level, Pinterest says that you must all the time be certain that you fill within the particulars web page of your Thought Pin, the place you possibly can listing issues like substances, provides, and so forth.
You additionally want so as to add matters to your Thought Pin. Within the add course of, there’s a ‘Subjects’ area, the place you possibly can seek for related subject tags – basically hashtags underneath a extra constrained course of.
These matters aren’t displayed on Thought Pins, however they assist Pinterest’s system to type related content material.
Lastly, Pinterest additionally recommends including textual content overlay to your clips to cater to a broader vary of customers and conditions.
It’s additionally value noting that Pinterest is experimenting with various live-stream shopping elements. This isn’t a significant consideration as but, but it surely’s one other facet to look at on the video advertising entrance.
- Pinterest is growing its AR virtual Try On tools, which have additionally been an enormous winner for the app. Pinners are 5x extra more likely to buy from Strive-On enabled pins, and as such, it’s value exploring the method, and if/how your merchandise might match into Pinterest’s Try On offerings (the place obtainable)
- Pinterest advises that you must add your brand to each Pin that you just make – ‘Hold it delicate and keep away from the lower-right nook, since that spot will get coated up by our product icons’
- Price noting in your analytics – Pin Saves are a key issue that defines algorithmic attain
- Like different platforms, Pinterest will penalize Thought Pins with seen watermarks from different apps
One other component which may be value contemplating is Pinterest’s separate ‘Shuffles’ app, which allows customers to create interactive collages, that may be re-shared to different apps.
That could possibly be one other solution to create eye-catching, Pinterest-linked content material, which may assist to spotlight your merchandise.
As you possibly can see, there’s a spread of inventive and attention-grabbing choices to check out in your Pinterest advertising strategy, and it may effectively find yourself driving vital site visitors for your online business, if you will get it proper.
The important thing consideration is discovery, and making certain you align with key in-app search developments. Get the correct key phrases and tags, together with good product imagery, and you ought to be heading in the right direction to seeing Pin success.