Pinterest is launching a new video ad campaign, which goals to showcase how the platform will help you dig into particular tendencies and pursuits, by way of numerous area of interest ideas, underneath the banner of “It’s doable”.
As you may see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate thought exploration and creation, by means of a variety of merchandise, recipes, concepts, and extra.
As defined by Pinterest:
“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may enable you to see and seize new prospects. Individuals want a spot the place they’ll increase and evolve their considering, manage their concepts and collaborate on initiatives with the individuals they care about, all in an effort to in the end take motion and enhance their lives.”
The brand new marketing campaign contains 4 variations, every exploring a unique curiosity.
“From planning a trip or the decor in your first shared residence to nailing the proper unfold for a Halloween get together or search for a 90s get together.”
The video adverts will start showing from this week, whereas Pinterest can also be operating a “Chance Place” pop-up magnificence and DIY retailer in London so as to add a real-life ingredient to its pre-holiday push.
“Happening in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will enable guests to participate in mocktail making, get a (actual) tattoo, and upcycle home goods into model new assertion items.”
So you may go get a tattoo from Pinterest, in case you’re within the UK. No phrase on whether or not it needs to be the Pinterest emblem.
It’s one other strategy to showcase the worth of Pinterest as a discovery platform, and the way it will help customers discover particular pursuits, and create their very own customized variations of such, primarily based on Pin steering.
And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.