In celebration of Worldwide Ladies’s Day, Pinterest has shared some new insights into rising tendencies amongst feminine customers, whereas it’s additionally launching a brand new Pinterest TV collection that may give attention to feminine founders and their well being.
First off, on key tendencies – Pinterest says empowerment is a key shift amongst feminine Pinners this 12 months:
“Our insights present that girls of all generations are breaking out of stereotypes and societal norms, choosing self-love and specializing in therapeutic. For Gen Z and Millennials, this contains exploring their villain facet and turning into extra self-oriented and empowered.”
Pinterest says that these search tendencies mirror this motion:
- femme fatale outfit (+590%)
- self date aesthetic (+235%)
- learn how to heal your self (+55%)
- therapeutic inside baby (+150%)
- breaking generational cycles (+310%)
Pinterest additionally says that girls are ‘embracing the great thing about their age and reveling in methods to rejoice themselves’, with searches for ‘older bride clothes over 50 bohemian’ up 110%, and ‘make-up appears to be like for older girls’ up 1440%.
There may very well be some attention-grabbing concerns on your Pin promotions inside these tendencies.
Along with the development knowledge, Pinterest can be launching a brand new Pinterest TV collection with stylist and creator Stacy London, through which London will host a collection of hearth chats with female-founders to debate wellness and menopausal well being.
“Pinners can tune into the present on March eighth at 12 pm ET here. Stacy will even be the primary featured visitor of Pinterest’s ‘board drop’, revealing for the first-time ever the inspiration behind the present, together with inspiring quotes she’s curated for Worldwide Ladies’s Day: Wise words with Stacy London.”
Lastly, Pinterest has additionally partnered with the UN Basis on its #EqualEverywhere marketing campaign, which goals to handle the systemic adjustments required to finish gender discrimination.
“The month-long public consciousness marketing campaign will spotlight champions for gender equality who’re all pushing to make the birthright of equality for women and girls a actuality.”
Empowering feminine creators is a vital push for Pinterest, provided that round two-thirds of the app’s users are women. That places Pinterest in an necessary place with reference to facilitating feminine creators, and addressing key components of equality, and it’s good to additionally see Pinterest utilizing this chance to give attention to lesser-discussed facets of feminine well being.
Pinterest will even look to focus on girls creators and types, which is able to current new alternatives for publicity, and will assist spark extra curiosity within the app.