Pinterest is following the lead of TikTok by adding longer video clips in its Concept Pins format, offering one other solution to maximize engagement together with your content material.
As you possibly can see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Concept Pins, which is an enlargement on the 60-second limit that’s been in place up until now.
That can present extra capability to inform a narrative inside your Concept Pins, and with Pinterest serving over a billion video views per day, it’s value contemplating in your course of.
Concept Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing significantly effectively as Concept Pin clips.
The longer video size offers you extra room to inform your story, and develop upon key components, in a extra participating and wealthy approach. However then once more, they might additionally bore people who find themselves used to skimming by way of rapidly – you’ll must experiment to see what works greatest.
Both approach, it’s one other consideration. The longer video choice is being rolled out to all customers.