Pinterest has introduced another exclusive video partnership, this time with writer Dotdash Meredith, which is able to convey content material from a variety of well-known way of life manufacturers to the app.
As per the above tweet, Pinterest says that the brand new partnership will convey practically 200 unique movies to the platform, which shall be aligned with annual moments that its viewers is engaged with – ‘starting from wedding ceremony season to the holidays’.
As per Pinterest:
“The partnership kicks off this month with “Colorscapes,” a must-see video collection from Higher Properties & Gardens capturing tablescapes impressed by seasonal shade palettes to go well with each life second, and later this month, Brides will introduce “Marriage ceremony Costume 360,” that includes this season’s hottest wedding ceremony gown types and wedding ceremony developments dropped at life by actual individuals in 360-degree movies. Higher Properties & Gardens may even share time-tested ideas and tips printed over the model’s 100 years, that also ring true and useful in the present day, in a collection titled: “Out of the Archives.”
It’s the most recent in Pinterest’s increasing video content material push, which has additionally seen it associate with Tastemade and different well-known manufacturers on unique activations within the app.
In January, Pinterest introduced an analogous partnership with Conde Naste, which is able to convey content material from Vogue and Architectural Digest to the platform. This expanded content material push will ideally assist Pinterest drive extra engagement, and broaden its viewers past the 450 million monthly actives which might be at present logging into the app.
Video has been a giant winner for Pinterest of late, with the platform now serving over a billion video views per day, whereas its video stock elevated by 30% quarter-over-quarter in This fall. Like all social platforms, video is essentially the most participating format within the app, whereas nearly all of Pinners additionally say that video content material is extra prone to affect the actions that they take based mostly on Pin content material.
The addition of extra publisher-created, unique video content material might assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.
