The Toronto International Film Festival is developing subsequent month, and Pinterest has been introduced as an official media companion of the enduring occasion, which is able to see the app host a variety of TIFF-themed content material to encourage person engagement.
The important thing factor of Pinterest’s TIFF showcase is a brand new “Filmspiration Hub”, the place customers will have the ability to discover insider data on movies, celebrities, vogue, and many others. Pinterest may also host unique behind-the-scenes and best-of pageant content material within the devoted house.
As defined by Pinterest:
“This hub can be a singular mixture of editorial and creator-led content material – a visible repository of all issues TIFF. Content material will vary from movie line-ups, interview clips, fan content material, pink carpet seems, photos from the TIFF Portrait Studio, and extra. As the house of inspiration, Pinterest may also home unique soundbites from celebrities visiting TIFF’s official interview suite, Studio 9, round “what conjures up them.”
The hub can be featured within the search tab of the app for Canadian customers through the occasion, tying into the broader discovery emphasis.
Pinterest can also be partnering with creators all through the pageant, who’ll be posting their very own, unique TIFF content material. Collaborating creators embody way of life creator Lil Gabi D and vogue influencers Fred Anyona and Sonakshi, every of whom can be seeking to spotlight how movies have impressed their respective approaches.
It’s an attention-grabbing partnership, particularly given Pinterest’s angle, in highlighting how filmmakers use the app for inspiration, and the way that’s sparked new vogue tendencies.
“With over 390 billion Pins saved on the platform, Pinterest has lengthy served as an inspiration search engine for quite a few movie administrators, costume designers and writers. They’re actively utilizing the platform for some of popular culture’s main moments. For instance, the writers of Stranger Issues used Pinterest to storyboard your complete collection. Actress and director Elizabeth Banks additionally discovered inspiration on Pinterest to think about a brand new technology of Charlie’s Angels.”
That’s a very good angle, which might work to focus on the worth of the platform as a discovery and inspiration app, and immediate extra movie followers to have interaction by way of Pin.
Pinterest customers will have the ability to entry the Filmspiration Hub on Pinterest’s search touchdown web page from September seventh to seventeenth, with the content material set to be up to date each day at some stage in the occasion.