Small and medium-sized companies (SMBs) have been sluggish to undertake AI know-how. Whereas 74% of SMBs aren’t utilizing AI, 44% of these hope to start out utilizing it inside the subsequent yr, a survey has discovered.
Why we care. Marketers have felt overwhelmed by AI and all of the adjustments we’ve seen previously yr. SMBs that may unearth the potential of AI instruments and harness its energy can reap the advantages (e.g., saving money and time). But it surely’s a steep studying curve and SMBs sometimes are time-strapped.
By the numbers. Bigger SMBs (with over 50 workers) usually tend to be utilizing AI, in line with a report from Fixed Contact:
- 40% of SMBs with 50+ workers use AI.
- 30% of SMBs with 10-49 workers use AI.
- 12% of SMBs with 1-9 workers use AI.
How SMBs use AI. So how are these 26% of SMBs which have adopted AI utilizing it most in advertising?
- 52% for social media.
- 44% for content material creation (writing and pictures).
- 41% for e mail campaigns.
Advantages for SMBs utilizing AI. Ninety-one % of SMBs that use AI stated it has helped their enterprise be extra profitable, in line with the survey.
- 72% of entrepreneurs stated utilizing AI helped them save greater than 25 minutes per week.
SMBs additionally count on to save cash on account of utilizing AI for advertising, with 72% saying it can save them as much as $5,000 per yr:
Limitations to entry. Many surveys have proven the largest barrier to implementing AI is an absence of coaching and training. That is additionally true amongst SMBs:
- 80% of SMBs have a beginner- or intermediate-level understanding of utilizing AI for advertising.
The largest considerations stopping SMBs from utilizing AI embrace information safety, prices and the time wanted to learn to use and implement it.
Concerning the survey. Ascend2 collected this information in partnership with Fixed Contact, surveying 486 small enterprise house owners and choice makers who work at U.S. organizations working in each B2B and B2C.
Learn the report. An AI Awakening (PDF).