Video is the important thing focus for Instagram proper now, with platform chief Adam Mosseri repeatedly noting that video engagement is rising, and that it must lean into that pattern with the intention to finest serve its customers.
However how important is video on Instagram, and which codecs are driving essentially the most engagement?
This new chart from HypeAuditor gives some perception:
The HypeAuditor group analyzed 77.6 million Instagram posts all through July 2022 to measure the newest engagement tendencies, based mostly on format.
They discovered that:
- Probably the most generally posted kind of content material on Instagram stays picture posts, at 42% of all posts. Carousels got here in second, at 26%
- However take a look at that ‘Estimated Attain’ bar – Reels, regardless of being the third hottest put up choice, are seeing essentially the most attain on the platform, by a notable margin. HypeAuditor measured relative Attain by analyzing the quantity of people that noticed every put up, based mostly on public information
- Reels are additionally producing much more Likes, although picture posts nonetheless generate extra feedback, a minimum of based mostly on this pattern set
The info reveals that Reels are the most suitable choice, at current, for maximizing attain and engagement within the app – but even amid the rising hype round short-form content material, most customers will not be posting Reels as but.
That might current important alternative to get extra consideration on your Reels content material, in the event you needed to strive it out, and it might be value working your individual experiments, with these ends in thoughts, to see what kind of response you get to your individual short-form clips.
There’s a cause that Meta is emphasizing Reels a lot, and it’s value contemplating this in your IG technique.
You possibly can take a look at HypeAuditor’s full IG put up evaluation report here.