Social media managers are repeatedly requested to tackle plenty of totally different roles, primarily based on the evolution of platforms, the event of recent methods, target market, staffing conditions, and so forth. However it’s that variation that always makes the job so fascinating, in response to the latest survey from Hootsuite, which includes a vary of insights from individuals working within the social media area, to supply a greater understanding of how they see their work, their key challenges, and the way the business, typically, is altering over time.
And it’s altering, as all the time. And with numerous companies compelled into lay-offs over the previous 12 months, the survey comes at a very fascinating time within the house.
Hootsuite surveyed over 3,800 individuals working within the social media area for the report, which covers a variety of key parts like job expectations, satisfaction, pay charges, and extra.
You’ll be able to obtain the total 80-page report here, which features a heap of in-depth insights, however on this publish, we’ll check out a number of the key notes.
First off, the report seems on the key challenges for social media managers, which is able to sound fairly acquainted to most.
By no means having sufficient time is sort of an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and so forth. However you’ll be able to solely accomplish that a lot, and typically, that signifies that your social media supervisor is protecting the vital parts, although there are all the time different alternatives on the horizon.
Additionally value noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you simply’re creating methods typically primarily based on a flawed understanding as to what social media advertising and marketing can truly present.
In different phrases, a number of laborious conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do get pleasure from their job.
In accordance with the report, 77% of social entrepreneurs are comfortable of their function, whereas social professionals whose jobs are totally devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers break up throughout different parts.
Perhaps there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which will be partially linked again to the above-noted broader misunderstanding of the method, may very well be a limiting issue right here.
The report additionally seems on the benefits and drawbacks of working from dwelling for social media managers.
No surprises there, whereas it additionally seems at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included information on common pay charges for social professionals, which can provide you with some benchmarks to your subsequent assessment assembly.
Additionally value noting that solely 29% of social media managers indicated that they’ve been in a position to advance into increased administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s probably nonetheless not considered as being on the identical degree as extra conventional processes.
Or social media managers don’t make nice individuals managers, possibly. You’ll be able to draw your individual conclusions, but it surely’s one other fascinating information level from the survey insights.
There’s a heap extra information within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to latest lay-offs, impacts on psychological well being, and extra.
You’ll be able to obtain Hootsuite’s full “2023 Social Media Profession Report” here.
