Social media managers are often requested to tackle numerous completely different roles, based mostly on the evolution of platforms, the event of latest methods, target market, staffing conditions, and so on. But it surely’s that variation that usually makes the job so fascinating, in line with the latest survey from Hootsuite, which includes a vary of insights from individuals working within the social media subject, to offer a greater understanding of how they see their work, their key challenges, and the way the trade, typically, is altering over time.
And it’s altering, as all the time. And with numerous companies pressured into lay-offs over the previous 12 months, the survey comes at a very fascinating time within the area.
Hootsuite surveyed over 3,800 individuals working within the social media subject for the report, which covers a variety of key parts like job expectations, satisfaction, pay charges, and extra.
You’ll be able to obtain the total 80-page report here, which features a heap of in-depth insights, however on this submit, we’ll check out among the key notes.
First off, the report seems to be on the key challenges for social media managers, which can sound fairly acquainted to most.
By no means having sufficient time is sort of an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and so on. However you’ll be able to solely achieve this a lot, and generally, that implies that your social media supervisor is overlaying the vital parts, although there are all the time different alternatives on the horizon.
Additionally price noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re growing methods typically based mostly on a flawed understanding as to what social media advertising can really present.
In different phrases, lots of exhausting conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do get pleasure from their job.
In keeping with the report, 77% of social entrepreneurs are completely satisfied of their position, whereas social execs whose jobs are completely devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers cut up throughout different parts.
Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which could be partially linked again to the above-noted broader misunderstanding of the method, may very well be a limiting issue right here.
The report additionally seems to be on the benefits and drawbacks of working from dwelling for social media managers.
No surprises there, whereas it additionally seems to be at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included information on common pay charges for social execs, which can offer you some benchmarks in your subsequent evaluation assembly.
Additionally price noting that solely 29% of social media managers indicated that they’ve been in a position to advance into greater administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s seemingly nonetheless not considered as being on the identical degree as extra conventional processes.
Or social media managers don’t make nice individuals managers, perhaps. You’ll be able to draw your individual conclusions, however it’s one other fascinating information level from the survey insights.
There’s a heap extra data within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to latest lay-offs, impacts on psychological well being, and extra.
You’ll be able to obtain Hootsuite’s full “2023 Social Media Profession Report” here.
