New Microsoft Retailer Adverts promote desktop apps on Home windows gadgets


Microsoft has simply introduced Retailer Adverts to advertise desktop apps on Home windows 10 and 11 gadgets on desktops. Whenever you create the advert on the Microsoft Promoting Platform, you may see it within the Microsoft Retailer, permitting your prospects to click on, obtain, after which begin utilizing your app.

New Microsoft Retailer Adverts promote desktop apps on Home windows gadgets 11

The Microsoft Retailer in motion. The Microsoft Retailer, for these Apple customers, is the place PC customers go to study video games, apps, and new software program from Microsoft. The brand new Microsoft Retailer Adverts s all desktop site visitors, with mission-driven customers which have a excessive intent to obtain a desktop app.

As a substitute of limiting your audience and incentivizing app downloads on cell alone, with Microsoft Retailer Adverts, you’re now increasing your pondering and casting a wider internet.

As one of many first to implement this technique, Microsoft Promoting’s imaginative and prescient is for Microsoft Retailer Adverts to empower advertisers to do extra, boosting app acquisition and engagement technique throughout screens past simply cell apps.

Getting began with Microsoft Retailer Adverts. Microsoft Retailer Adverts are for selling apps constructed for Home windows. To get began creating Retailer Adverts, Microsoft presents the next steering.

Dig deeper. For extra info on the brand new Microsoft Retailer Adverts, take a look at the announcement.

Why we care. In the event you’re a Home windows developer or are working campaigns for one, you must take a look at the brand new Retailer Advert choices to increase your attain and leverage the Microsoft viewers. They’re straightforward to launch, don’t require a big funds, and can enhance discoverability.

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Concerning the writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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